B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. Everything must be built on the risk-based framework of the EU AI Act. That’s quite normal when you see new legislation.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. If you aren’t sure where you should be, ask your leadership team how important AI is to them, and then act accordingly. Get MarTech! In your inbox.

Conference 110

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 110

Martech

MARCH 6, 2024

based martech and operations consultancy. How should companies be thinking about training people around this? I run into this assumption from some places where they think, “Oh, it’s natural language, you don’t need training.” Should there be more training of people around the prompts and thinking about the data?

Marketing AI 114

Marketing AI Validation Training Template 114

Marketing Insider Group

MAY 31, 2023

Qualtrics Image Source: Qualtrics Qualtrics is an experience management platform that allows businesses to collect, analyze, and act on customer feedback and data. And if you need a little extra help, SuiteCX also offers training, coaching, workshops, and CX consulting services to ensure you succeed!

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Hubspot

AUGUST 16, 2019

But oftentimes, marketing on social media platforms is easier said than done -- and when you're working at a small company with limited resources, it can be tricky (or even impossible) to hire and train a fully-staffed social media team. How to Become a Successful Social Media Consultant. There are over 3.2 Network, network, network.

Consulting 76

Consulting Social Media Media Peer-to-peer 76

Zoominfo

NOVEMBER 25, 2020

The Boston Consulting Group recently conducted a survey that found that of the 97% of people whose companies have D&I programs in place, only 25% felt they have personally benefited from the program. . Host Formal Trainings. However, when supplemented with ongoing discussions, formal trainings are great for educating employees.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. By investing in training your customer service team to go above and beyond, you can create an outstanding experience for your customers.

Ad Building 103

Ad Building Loyalty Customer Satisfaction Word of Mouth 103

sagefrog

MARCH 13, 2024

Addressing the California Consumer Privacy Act (CCPA) necessitates explicit adherence to its requirements and a user-centric approach. Internally, ongoing employee training reinforces awareness and adherence to privacy policies, fostering a cohesive organizational approach to protecting user data.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Act-On

DECEMBER 7, 2023

In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. When you need a team of expensive consultants to implement marketing automation, your TCO is in trouble. Then ask questions about training. These experts will kill your total cost of ownership. And if so, how much?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Marketing Insider Group

FEBRUARY 7, 2023

Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. A streamlined messaging framework helps Human Resources to create consistency in employee training, onboarding materials and job descriptions. Human Resources. Organized messaging.

Branding 201

Branding Brand Identity Word of Mouth Guidelines 201

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Sprout Social

DECEMBER 6, 2023

How to create brand guidelines to support HIPAA and social media Though you should always consult your legal counsel and compliance team regarding HIPAA compliance on social media, here are general best practices to follow as you create your brand guidelines. Please review our full disclaimer before reading any further.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Onalytica B2B

MAY 29, 2018

Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. There is a lot of potential there.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Martech

MARCH 28, 2023

Last year, IAB CEO David Cohen called the deprecation of third-party identifiers “the world’s biggest slow-motion train wreck.” Tim Parkin, President of Parkin Consulting, discusses data strategies at the MarTech keynote. Additionally, brands using a DCR might look to a consultancy to assist in the implementation, and that costs more.

Privacy 96

Privacy Conference Marketing Management B2B 96

Martech

JANUARY 13, 2023

Dig deeper: In this economy CMOs need to spend more on training, not tech. Determining if, how and when to act. “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Rallying the right resources.

Marketing Analytics Tools 135

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 135

Salesforce Marketing Cloud

JULY 28, 2022

Fortunately, sales leaders can work to avoid these hardships by acting now. To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. Upskill and cross-train your teams. Refocus on delivering value, not hitting quotas.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Salesforce Marketing Cloud

JUNE 21, 2022

While the pandemic disrupted everything from processes and training to working with customers, SmileDirectClub’s people-first mentality helped it act quickly to empower teams no matter where they were. SmileDirectClub teams used video-calling technology to infuse fun into their training, like showcasing their pets on camera.

Paid Search Agency 98

Paid Search Agency Companies Work Management Opinions 98

Launch Marketing

NOVEMBER 1, 2023

weekly one-on-one meetings, quarterly reviews, communication workshops, training goals, team building initiatives, etc.) Senior experts from Launch can act as your Virtual VP of Marketing or Interim Marketing Director helping you to up-level your marketing strategy and operations during start-up, growth or periods of transition.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Zoominfo

JUNE 8, 2020

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Over 53,000. There it is.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. By investing in training your customer service team to go above and beyond, you can create an outstanding experience for your customers.

Ad Building 56

Ad Building Loyalty Customer Satisfaction Word of Mouth 56

Zoominfo

DECEMBER 13, 2018

Sales Gravy is an internationally recognized sales training and acceleration firm catering to the career development needs of salespeople and sales leaders. Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Marketing Insider Group

FEBRUARY 22, 2023

Learning isn’t only about training. You’ll learn what content makes them act. There’s even more value to communicate after they buy. If you look at why B2B marketers use content, you’ll find it does cover the full customer life cycle. It must be relevant to where a customer is on her journey. Listen and learn.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Biznology

NOVEMBER 18, 2021

That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard. Consult with experts to implement the right combination of tools, and consider regularly scheduled audits to make sure they remain in place and functioning as expected.

Content 104

Content Enterprise Management Privacy Training 104

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

ANNUITAS

FEBRUARY 3, 2020

For early stage prospects, companies have trained Lead Development Representatives and Inside Sales specialists to follow a script and make as many calls as possible in a day – and they’ve completely missed the mark. Who do you consult with when conducting research and making a decision to adopt a new solution? We can help.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Obviously, companies shouldn’t be acting responsibly solely for the purpose of brand affinity. But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Marketing automation and agent training Does the platform use machine learning-based call scoring and routing to automatically route inbound calls based on caller location, business hours and/or staffing?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. A further eight answers (19%) were “semi-correct.” Get MarTech! In your inbox.

Marketing AI 107

Marketing AI Analytics Practices Generation 107

Heinz Marketing

AUGUST 16, 2022

Ensuring everyone is trained and proficient in new tools. Tools/Training. Friction often arises when stakeholders were not clearly identified and consulted on the process. Friction often arises when stakeholders were not clearly identified and consulted on the process. Tools/Training. Change for the better.

Work Management 104

Work Management Planning Training Marketing & Strategy 104

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. How much training will we need? Training is essential. Click here to download! What is the total cost of ownership?

Enterprise Management 107

Enterprise Management Work Management Marketing Management Analytics 107

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. The pressure is on. Even though it’s harder to sell, reps still need to hit their numbers. That’s where sales commission comes into play.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Tony Zambito

OCTOBER 3, 2018

Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. Time To Act Is Now With Buyer Insights. For the past few decades, solution-based selling was the dominant theme in building sales organizations.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Zoominfo

JUNE 8, 2020

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Over 53,000.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Seismic

FEBRUARY 22, 2024

As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for? Sales enablement teams often act as centers of excellence, tasked with developing and deploying best practices and processes benefiting various departments.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Contently

MAY 6, 2022

What information is required to ensure you don’t dump time into training a new writer, only to find that they don’t meet your standards? Emily Wolfe, a journalist and brand consultant who has managed several publications, says the best freelancers she’s managed have asked questions in advance to clarify what she wanted.

Bandwidth 123

Bandwidth Sample Work Management Guidelines 123

Martech

JANUARY 11, 2022

” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform. “You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. A history of efficiency. This is horrible.’

B2B Thought Leadership 128

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 128