Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

ClearVoice

SEPTEMBER 8, 2021

Unlike most social media platforms, Pinterest enables creators to ensure links include content, are up-to-date, and remain accurate for the content within the Pin. You are also encouraged to click the Pin links for further depth into the Pin’s content as a pinner. It’s the result of the platform’s usage.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

GreenRope

MAY 28, 2020

Be relevant. Content Publishing. Content syndication is just as important as writing a great blog post. Social media is the most obvious place to share your content. The more your content is shared, the more it has the potential of being viewed by that many more people. Marketing takes many shapes and forms.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Marketing Insider Group

FEBRUARY 19, 2013

You can follow Steve on Facebook , Twitter and LinkedIn. In our last interview, Doug Kessler talked about creating a content culture. Before that, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Ann Handley called for more brands to become Content Brands.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? Question 2. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Optinmonster

SEPTEMBER 30, 2022

You’re more likely to act if something intrigues you and raises your curiosity. However, make sure the question is relevant and exciting to the reader. They’re likely to get cut off on smaller mobile devices. Therefore, when writing that perfect sales email subject line, think of the limitations caused by smaller mobile devices.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. She is using quality content, but there needs to be some personal stories added.

Newsletter 100

Newsletter Digg Work Management Banners 100

Hinge Marketing

JUNE 30, 2014

Content Marketing. When it comes to building your brand, content marketing is one of the most important tactics you can use. Not only is content marketing less expensive than traditional outbound marketing, it also works. Thanks to content marketing, your firm will: Demonstrate its expertise to both prospects and competitors.

Webinar Metrics 48

Webinar Metrics Ad Building Brand Identity Branding 48

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Social media is the perfect place to get your prospect and customers engaged with your content. 10% was commenting.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Hubspot

NOVEMBER 7, 2014

As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. How convenient for a blogger writing about the top Pulse articles of all time. 1: How Successful People Stay Calm, Dr. Travis Bradberry.

Linkedin 28

Linkedin Opinions Customer Satisfaction Work Management 28

Marketing Insider Group

MARCH 29, 2011

Find the most influential bloggers. After a few weeks you might be ready to start sharing some of the content you see. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# How to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. Katrina Klier ( @ KatrinaKlier ) from Accenture, put it plainly: “Be a user, trier, tester.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. A rapidly proliferating collection of tools are being developed to meet the need. Social Mention.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

ANNUITAS

SEPTEMBER 15, 2020

I’ll talk about how to do that a little later in this post, but it boils down to understanding your buyer’s content consumption preferences and taking a good hard look at your own internal skills. It’s an engagement channel; a place where you connect with your buyers and offer relevant, valuable, substantive information. B2B is boring.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. Effective marketing is about generating sales. Back to the free marketing stuff. So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. The informal nature of a blog means that there aren’t as many rules about what you post, provided it’s something that’s relevant to your audience.".

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

AUGUST 13, 2012

6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event. 14) Gamify the act of event promotion and ticket sales. 7) Start contests within your company. Really busy.

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 21, 2011

How active people are on social media platforms, such as Twitter, Facebook and LinkedIn is important. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication.” Focus matters.

Word of Mouth 28

Word of Mouth Opinions Communities Social Media 28

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. Customer Anthropology: The Art of Observation. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. .

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Content Explorer – Find top-performing content in your industry. Content Explorer – Find top-performing content in your industry.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98