| |  Blogger + Content + Linkedin + Relevance |
| Page 1 of 3 | Previous | Next | WRITING ON THE WEB JUNE 10, 2010 9 Ways to Use LinkedIn for Smart Professionals How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it. LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,&# and that’s one of the reasons I like it. The blog tool. Let me know if I can help!&# | PR MEETS MARKETING JULY 10, 2008  Brave New World of Media Pitching: LinkedIn Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter." Social networking is a new avenue for public relations professionals. From my perspective, LinkedIn has some interesting opportunities. Here's LinkedIn is rich with information about a person's background. del.icio.us | | | | | |
| ENGAGE MARCH 4, 2013  Want to Influence Bloggers? Stop Begging and Start Blogging Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). And when it comes to breaking into the blogosphere or, more directly, getting bloggers to write about and engage with them, brands seem to be on one side of a canyon asking bloggers to jump on over instead of building a bridge. | INDUSTRIAL MARKETING TODAY APRIL 23, 2012 Content Marketing for Engineers I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis. Adding a human element into the content makes it even more compelling to your engineering audience. The scope of your content marketing will have to scale proportionally to your budget. | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? It’s what has motivated me to provide quality, targeted content — but that’s another post!). What’s worked and what hasn’t? | B2BBLOGGERS APRIL 16, 2012  B2B Social Media FAQ: How Much Should We Budget? Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Content sharing. Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. Keeping your communities free of spammers, updating content, adding applications, etc. This is a daily activity. | | | | | | | |
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WRITTENT | WEDNESDAY, MAY 15, 2013  15 Key Facts about Content Curation
'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough. MORE >> -
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013  Customer And Content Are King In The Future of Marketing
Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Marcus Starke predicted the rise of the science of marketing and Ann Handley called for more brands to become Content Brands. You can find Alan on Linkedin and Twitter @ AlanSee. I’m currently a featured blogger for AT&T and a top-ranked blogger for CustomerThink.com. In today’s relationship-based economy, the consumer and relevant content is king. MORE >> -
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013  20 B2B Marketing Blogs You Need To Read
invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. CMO4Hire. MORE >> -
B2BBLOGGERS | TUESDAY, OCTOBER 18, 2011  How To Market Internet Videos On Social Media Platforms
The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. YouTube. MORE >> -
HUBSPOT | WEDNESDAY, NOVEMBER 3, 2010  The 9 Worst Ways to Use LinkedIn for Business
LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Here are 9 LinkedIn for business strategies to avoid , as well as how to remedy them. Don’t Promote Your LinkedIn Page on Your Website. MORE >>
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