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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

Why Brands Should Consider Working With Travel Bloggers

WindMill Networking

One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. How to maintain a cost-effective content creation strategy. The future of content marketing strategy.

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Wrong.

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. By dragging and dropping other users into Circles, you can self-select who can access the content you post. tried to sort through much of it and deliver the stuff that is most relevant to brands and helpful. How To Add +1 Button to Blogger – A guide from Blogger. LinkedIn. Make no mistake. Not yet.

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The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. How convenient for a blogger writing about the top Pulse articles of all time. "All time" here is like a year or so. Pulse isn''t that old. Views: 2,867,000. Likes: 27,655. Comments: 3,345.

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.”

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What is the future of blogging?

grow - Practical Marketing Solutions

If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. recently posted a piece of long-form content on Facebook and Michael Stelzner of Social Media Examiner asked me, “is this a blog post?” It’s long-form written content. Content Shock is here. Audio.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Digital Marketing – 349,268 members. Search Engine Marketing Blog

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LinkedIn Lets B2B Marketers Establish Expertise

KEO Marketing

As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. You may not aspire to be a blogger per se, but writing these pieces can have important benefits.

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. When submitting your posts, consider linking to other relevant posts on that blog. Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. With many of my bloggers, we have set deadlines for posts.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

Simplicity is the Best Policy: 6 Essentials for the Successful Blogger

Writtent

It may seem counterintuitive, but reaching out to other bloggers with the promise of supporting each other is a guaranteed way of gaining readers. Building relationships with influencers in your niche is essential to getting your content seen. Not only can you ask them to share your content for you, but many of them are also more than willing to provide content for you themselves.

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis. Adding a human element into the content makes it even more compelling to your engineering audience. The scope of your content marketing will have to scale proportionally to your budget.

If I give away my content, don’t I give away my business?

grow - Practical Marketing Solutions

They earnestly tried to understand what I do for a living but it seems like the idea of giving away content is a completely foreign concept in the “traditional” business world. Indeed, I am often confronted with this very relevant question — “If I give away my ideas, what is there left to sell?” Becoming active in similar, relevant blogs. Great.

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). While it’s often fine to share the same content on different networks, how you share the content should be customized for each platform.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Marcus Starke predicted the rise of the science of marketing  and Ann Handley called for more brands to become Content Brands. You can find Alan on Linkedin and Twitter @ AlanSee.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach. Content itself does generate leads.

Why you should consider centralizing your search keyword lists

Biznology

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Blogger. Not bad.

10 Steps to Creating a Network of Guest Bloggers

Social Media B2B

Anyone running a B2B blog is always on the lookout for guest bloggers from outside their own organization. They provide much-needed interesting content, they offer support by sharing links with their networks and they widen the pool of expertise on offer to your readers. But how do you get those quality guest bloggers to contribute to your blog? Follow other bloggers.

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Role of contentContent is the catalyst that leads to awareness on the web. Creating, curating, and distributing content is the economic driver of social media success.

How Content Curation Can Drive Traffic

WindMill Networking

Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Blog this on Blogger. Digg this!

6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy

Hinge Marketing

And the one thing most of these firms have in common is a consistent content strategy. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. See what your peers are sharing on Twitter and LinkedIn, as well. Step 1. Step 2. Step 3.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Quite the opposite.

7 Epic Marketing Uses of LinkedIn Answers

Hubspot

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn's Answers platform.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content. Case studies.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.  Online.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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Covering your bases: content marketing components

Biznology

Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. LinkedIn: Keep the focus business-driven. Share content on your personal profile, company page, and in relevant groups. Blogging is obviously a great channel for content marketing. Keep the content relevant and useful to your audience. Infographics take content and illustrate it.

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How To Map Content To Your Conversion Funnel

Visually

It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. The power of visual content cannot be overstated.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.