Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Ranking 144

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Nothing fishy about these new features. Twitter is now X.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. A proper press release communicates only the meat of the matter, without verbal fluff. Guest post by Matt LaClear.

Press 144

Press Sample Work Management Paid Search Agency 144

Scoop.it

OCTOBER 12, 2023

However, that’s not the only benefit content curation has to offer, as marketers share curated content on social media to keep their audiences engaged and stay relevant hassle-free. Neal Taparia from gaming site Play Minesweeper explains, “There is so much information available online today that it takes time to sift through what matters.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Conductor

OCTOBER 11, 2022

Knowledge Card: Great for dynamic searches, the knowledge card will provide visuals and details at a glance, like stock information. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. It makes finding detailed information as easy as possible.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Sprout Social

SEPTEMBER 6, 2023

It is a standalone profile (independent of the founder or employees) that serves as a digital presence for the company where people can learn more about it. This includes the latest news, updates, events, life at your company and job openings. Input your Company details Next, you must fill in additional company information.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Brandpoint

JUNE 21, 2021

But if you’re like me, you may feel a little conflicted about which generation you fit into. So why does this matter all that much? Well, for one, it’s fun reminiscing about these old trends from my childhood. In this post, I’ll share some of my top insights when it comes to understanding Generation Z on social media.

Social Media 110

Social Media Generation Media Transparency 110

Hinge Marketing

SEPTEMBER 14, 2022

No matter where your firm ended up, you need to prepare for the next two years. About the Research. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services. There is good news. Buyers May Not Be Learning About Products and Services Through Social Media.

Research 114

Research Service Budget Programs Social Media 114

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. The platform’s largest creators drive millions of views in a matter of days. Lily Singh Lilly Singh is a shining example of how to go from being a YouTube influencer to launching a legit media career and personal brand.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

SocialPilot

FEBRUARY 1, 2024

If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you. Micro-influencers are individuals who typically have a following between 10,000 to 100,000 on a specific social media platform. It’s not just about the followers. Thanks for stopping by!

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Sprout Social

OCTOBER 15, 2020

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. Why brand monitoring matters. What is brand monitoring? Reputation and crisis management.

Branding 141

Branding Brand Identity Eye-Tracking Social Media 141

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. That said, social media for journalists can be tricky.

Social Media 121

Social Media Effectiveness Media Ethics 121

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How will Threads track its users?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

OCTOBER 5, 2021

Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers.

Branding 110

Branding Brand Identity Paid Search Agency Work Management 110

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Of course, your greatest challenge might be the lack of time you have to devote to keeping up on the news. Moderation matters more and more. and Nestle SA.

Trends 109

Trends Examples Content Marketing Verticals 109

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. “What’s the point of social media optimization, though?” The reality, though? So, why bother?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. First, let’s talk about money!

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Parse.ly

MARCH 18, 2021

Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. Social referrals, on the other hand, declined throughout the year, but it’s worth noting that content from media companies, however, saw 3.75

Content 105

Content Aggregators Webinar Metrics Verticals 105

Martech

MARCH 22, 2023

” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. Sometimes it doesn’t matter how innovative the platform is. Don’t stop to think about the process.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy RFP 92

Hinge Marketing

JANUARY 10, 2022

From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope. About the study. About the sample.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

ClearVoice

JANUARY 3, 2024

These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. If you’ve already done the work to establish your brand identity, the good news is that much of the heavy lifting is complete. Give lots of detail! Draft social media guidelines.

Guidelines 52

Guidelines Work Management Loyalty Marketing Management 52

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. The good news is that there are ways to increase your reach and move your video metrics in the right direction. These details help YouTube understand what your content actually is. Doing so requires a strategy and attention to detail.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Scoop.it

FEBRUARY 22, 2024

How about content that supports career growth and development, too? Employees care about progressing, so why not show them you care, too? What about video content such as insider office tours, day-in-the-life job shadowing, and employees discussing your fantastic culture? Still, trying to figure out where to start?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Huptech Web

NOVEMBER 3, 2023

It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Well, in this piece, you will get to know about; Importance of How You Present CTAs on Your Website Why Too Many CTAs Can Be a Problem? Think about their size, color, and where they are on the page.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. The gold standard is how much it costs to acquire a new business, aka Customer Acquisition Cost (CAC). Taking a look at CAC overall and in detail will show you where you are operating efficiently and where you might need to trim.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. It doesn’t matter whether someone comes from a social media ad, an email newsletter, or any other potential source: their experience with your landing page should be consistent. Not only are they using different kinds of hardware, page visitors all come from unique sources. Click To Tweet.

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Theme: What is your post about?

Ad Building 65

Ad Building Tips Content Social Media 65

Salesforce Marketing Cloud

AUGUST 29, 2023

Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) Here’s how marketers can learn about a captivating brand experience from the one and only Taylor Swift. How you can get started Marketing is not always about a transactional relationship. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. This empowers you to take your followers from brand-aware to product-aware in a matter of seconds. Product detailed pages (PDPs).

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s look at all the benefits in detail: Visualize your content strategy It’s easy for your team to get lost in the content creation process.

Content 82

Content Work Management Ad Frequency Marketing Management 82

xiQ

MARCH 7, 2022

If your prospect has a “conscientious” personality type, xiQ provides recommendations on how to give the person 'time' to analyze details and leave behind use cases and slide decks which can be reviewed later. xiQ also provides social media news and updates so you can understand, in real-time, what is top of mind for your prospect. “By

Advertising Agencies 118

Advertising Agencies B2B Sales Trust Marketing B2B Marketing 118