Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI claims and the entire marketing community is up in flames!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.

Google 229

Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here’s why: 84% of buyers want to be treated like actual people, not numbers 82% say they want brand values to align with their own 73% say they’re more likely to buy when they love the brand To build the type of emotional con

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

FEBRUARY 6, 2023

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Marketing Insider Group

FEBRUARY 6, 2023

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. In today’s digitally-dependent landscape, how you choose to revamp your website is critical to its ROI. You already know you want a website designed to increase traffic, drive leads and enhance your brand’s credibility – but how can you make it happen?

Marketing Websites 155

Marketing Websites Lead Scoring Lead Ranking Opt-out 155

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current and potential customers.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

Marketing Insider Group

JULY 7, 2021

Batman and Robin, peanut butter and jelly. PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MAY 31, 2021

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo. Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond.

Social Media 293

Social Media Examples Media Brand Identity 293

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s also why we use a SaaS-based model with our own content marketing.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Marketing Insider Group

FEBRUARY 8, 2021

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with it, even in a saturated space?

Paid Search Agency 335

Paid Search Agency Top of Funnel Content Marketing Companies 335

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

DECEMBER 28, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

NOVEMBER 18, 2020

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways. You don’t need a large budget to rank organically or compete with big business.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

OCTOBER 14, 2020

Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the addictive entertainment, think of a train wreck – it’s hard to look away.

Planning 354

Planning Content Marketing Content Impressions 354

Marketing Insider Group

SEPTEMBER 3, 2020

Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve. Let’s jump right to it. The Real Customer Journey. As a marketer, you probably conceptualize the customer journey as some sort of linear timeline that leads the prospect neatly toward conversion.

Clickthrough 312

Clickthrough Cost per Lead Advertising Funnels Top of Funnel 312

Marketing Insider Group

SEPTEMBER 3, 2020

You might think you know your customer inside and out, but what you really know are the likes, dislikes, and behaviors of your ideal customer. In reality, each person engaging with your brand is unique. A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Personalization has fast become a crucial element in any marketer’s toolbox, with seven in ten claiming that personalization significantly impacts customer exper

Segmentation 274

Segmentation Marketing Strategy Marketing & Strategy Paid Search Agency 274

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Marketing Insider Group

SEPTEMBER 1, 2020

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” But what happens when you don’t create software? How do we accurately measure the progress of other kinds of Agile teams? Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery.

Planning 244

Planning Work Management Marketing Management ROAS 244

Marketing Insider Group

SEPTEMBER 1, 2020

It’s the element of surprise. That moment three minutes into his hit single, “In the Air Tonight”, when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox. It’s the point at which a story turns from despair to hope.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with de

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Marketing Insider Group

JULY 13, 2020

By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider.

Studies 265

Studies Digital Transformation Marketing Management Urgency Marketing 265