Lake B2B

OCTOBER 28, 2022

million by 2027 and 87% of marketers say that […]. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 The post How Bad Data Can Dampen Your ABM Strategy appeared first on Blog.

Account Based Marketing 98

Account Based Marketing ABM Marketing & Strategy Statistics 98

chiefmartech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Smartyads

JUNE 22, 2023

billion by 2027. Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion in 2023 before climbing to $229.8 Many businesses use programmatic video advertising to drive their income. You should know about.

Tagging 52

Tagging Optimization Advertising Agencies Advertisements 52

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Planning 128

Planning Paid Search Agency Work Management Advertising Agencies 128

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Fount Media

JUNE 7, 2023

The dairy industry is a major player in the global economy, with a projected market size of over $776 billion by 2027. From milk and cheese to butter and yogurt, dairy products are consumed in large quantities every day.

Segmentation 52

Segmentation Email Marketing Product Paid Search Agency 52

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 105

Marketing AI Advertisements Advertising Trends 105

Top Rank Marketing

JANUARY 5, 2024

MarketingCharts AI Action: Marketers Are Boosting Their Spend In 2024 45 percent of marketers have said that they saw lack of experience as the top challenge when it comes to AI implementation, followed by 34 percent who cited ethical and privacy issues, and 33 percent who pointed to budget constraints, according to recently-shared report data of interest (..)

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

SmartBrief - Marketing

JANUARY 30, 2024

Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. In sub-Saharan Africa , the fragmentation of standards – with some countries using ISDB-T, some using DVB and a few using China’s DTMB – has limited the potential for coordination.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Convince & Convert

JANUARY 31, 2024

between 2022 and 2027. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. One study projected that this fledgling industry will grow at a CAGR of 37.3% Within this period, the size of the market could grow by $27 billion.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Hubspot

JANUARY 12, 2024

by 2027 to nurture more Korean-founded global unicorns, not just local ventures; Over 66% of South Korea VCs plan to invest more this year, focusing on areas like robotics, AI chips, and health tech; The tech sector in Korea is attracting more foreign money, with $18.8B of funds injected in 2023.

Startups 73

Startups Business Buzz Curation 73

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. More than 80% of B2B buyers say they hope not to return to in-person sales – even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

The Daily Egg

MARCH 22, 2019

When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first on The Daily (..)

Optimization 110

Optimization Marketing Websites Trends Research 110

chiefmartech

NOVEMBER 11, 2020

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. 297 subindustries.

Work Management 111

Work Management Marketing Management Forrester CMO 111

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Hubspot

JANUARY 30, 2024

Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. Build skills. Demand for tertiary education is booming but African universities can’t keep up.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

QuanticMind

SEPTEMBER 21, 2023

a) 2025 b) 2026 c) 2027 Get the answer, along with a deep dive into how higher ed marketers can adjust to this changing landscape, right here. This week’s hot topic: Higher education. In what year will higher ed institutions likely see a significant enrollment drop off, caused by a US population shift during the Great Recession?

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Marketing AI 132

Marketing AI Enterprise Management Paid Search Agency Work Management 132

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Paid Search Agency 52

Paid Search Agency Copyright Marketing AI Advertising Agencies 52

Top Rank Marketing

DECEMBER 22, 2023

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Zoominfo

AUGUST 31, 2020

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Choozle

MARCH 20, 2024

By 2027, CTV ad spending is projected to reach a colossal $42.44B. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. The numbers speak volumes. This starkly contrasts with the current $24.6B

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

ClearVoice

FEBRUARY 13, 2020

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. workforce will be involved in the gig economy. workforce will be involved in the #gigeconomy.

Relevance 110

Relevance Click Rate Planning Tagging 110

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Marketing Insider Group

JANUARY 16, 2023

The US artificial intelligence market is expected to reach almost $600 billion by 2027. With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing AI 106

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Valasys

FEBRUARY 15, 2024

trillion by 2027. In the current market environment, which is constantly evolving, B2B eCommerce has emerged as a key player, establishing itself as essential for driving growth and fostering innovation. The global B2B eCommerce sphere is projected to be worth $20.9

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Liveintent

NOVEMBER 3, 2022

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. Retail media unlocks an opportunity to reach in-market shoppers with relevant ads across retailer-owned, in-demand inventory and channels.

Paid Search Agency 48

Paid Search Agency Product Media Privacy 48

ClearVoice

MARCH 6, 2023

A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Additionally, more than 66% believe demand for their services will continue to rise in 2023. That’s a compound annual growth rate (CAGR) of 16.18% from 2022’s $355 billion.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Digilant

AUGUST 2, 2023

billion by 2027. According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52