Mobile Commerce Sales Expected to Double by 2019
MAY 29, 2015
By 2019, mobile sales are set to double to $153.50 The post Mobile Commerce Sales Expected to Double by 2019 appeared first on The Content Standard by Skyword. Mobile devices are gobbling up a bigger slice of the proverbial sales pie. In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. billion.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019. billion (+116%) by 2019 ( MediaPost ).
5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]
JANUARY 5, 2016
According to Cisco, online video traffic will reach 80% by 2019. Ahh, a new year. There’s nothing quite like it. . After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…. It feels like a fresh start. Like everything you did last year – you can do it better this time around. Don’t believe me? Click to tweet !).
What's Holding CMOs Back From Using a Mobile Data Management Platform
It's All About Revenue
AUGUST 30, 2016
Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. What’s Holding CMOs Back?
5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
MARCH 15, 2016
Marketing Will Own Sales Automation By 2019. ABM Tech Will Reach Demand Gen Tech Heights By 2019. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow? Here are 5 predictions from our marketing team for the future of MarTech.
Video is Killing the Written Content Star
MAY 2, 2016
According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross global IP networks by 2019. million words”. YouTube. YouTube.
How to Hire Superstar Content Marketers
AUGUST 15, 2016
In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to ﬁnd.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
By 2019, it’s projected that video will account for 89 percent of all internet traffic. Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.
Content Marketing 101: The Art of Storytelling [Webinar]
JUNE 29, 2016
Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand? In this webinar, Contently VP of brand development Elisa Cool reveals how marketers can combine the art of storytelling with smart content metrics to develop an incredibly effective content marketing program. Voices webinar
Three Issues the New U.S. President Should Tackle ASAP
NOVEMBER 8, 2016
The global cost of cyber crime topped $500 billion in 2015, and is projected to quadruple to more than $2 trillion by 2019, according to Forbes. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation). How to begin the process of healing wounds and moving the country forward in a positive direction? Reform the Corporate Tax Code.
The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
FEBRUARY 11, 2016
Let’s look at some stats about the role phone calls play in today’s mobile experience: Mobile calls to businesses will reach 162 billion by 2019 , more than double from 2014. Let’s pretend you just won the lottery. What’s the very next thing you do? Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance? Even millennials.
Why is Mobile at the Heart of the Customer Journey?
It's All About Revenue
OCTOBER 15, 2015
In fact BIA/Kelsey predicts that calls to businesses from smartphones will reach 162 billion by 2019, and according to Invoca research, over half of them will be the direct result of mobile marketing. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We hop on Pinterest to get inspired.
How Much Money Has Been Invested In Content Marketing Technology
B2B Marketing Insider
OCTOBER 21, 2015
Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. According to PQ Media , global content marketing revenue has continued to soar in 2015, with content marketing set to grow to a $313 billion industry by 2019. There are 1876 marketing technology companies according to chiefmartec. and $284.9M to $26.47 last year.”.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
The trend continues to just over 70% by 2019. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment. It’s Not Just Google AdWords.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video!
Interesting Infographics: What’s Happening to B2B on Mobile?
OCTOBER 2, 2015
By 2019, wholesalers and manufacturers will account for 30% of the total spending on this technology, while online retailers trail behind at 28%. Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet. trillion by 2020. The money spent on mobile marketing has risen too.
How long should your online business video production be?
JANUARY 20, 2016
In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. Will people watch more than 30 seconds?
Marketing and Artificial Intelligence: Make Your Job Robot-Proof
Modern B2B Marketing
MARCH 6, 2017
A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
Four profound marketing megatrends for 2016 and beyond
grow - Practical Marketing Solutions
NOVEMBER 30, 2015
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much in the manner that we spend most of our day in front of a glowing screen of some sort today. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. Robo content. Learn.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. Siasat.
Consumer Brand SEO Pulse: 8.27.15
AUGUST 27, 2015
According to Cisco’s 2014 Visual Networking Index, video makes up 64 percent of all internet traffic and is expected to grow to 80% by 2019. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
Modern B2B Marketing
FEBRUARY 29, 2016
Cisco reports that by 2019, video will account for 80% of global internet traffic, with nearly a million minutes of video being shared every second. Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. So what’s a marketer to do? What about thinking B2H—business to human?
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Modern B2B Marketing
JULY 29, 2015
Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. And the Deloitte survey shows more than half of us consider our smartphone as our “go-to device”, replacing our PCs, televisions, and laptops. What do I mean here?
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
billion by 2019. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Five more key takeaways from this research: Image credit: emailmonday. Email marketing works—for both sellers and buyers. And 72% of U.S. Enjoy!
Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
MARCH 24, 2016
According to a 2015 survey by Demand Metric , 74 percent of marketing leaders say video converts better than other forms of content, and Cisco predicts that 80 percent of all Internet traffic will be devoted to video by 2019. Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer. He plans to help Vidyard make similar strides. “I
7 SaaS KPIs You Need to Track in 2017
MARCH 9, 2017
percent through 2019. The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment. SaaS is going nowhere soon.
This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
SEPTEMBER 19, 2015
The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Robert and I also debate the meaning behind BuzzFeed’s new deal with GroupM, and we love Uber’s plan to roll out a print magazine for its customers. Sponsor (38:22).
The Power of Paid Amplification: Igniting the Success of Your Content
DECEMBER 4, 2015
According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.” It’s no mystery that the Internet is a cluttered space. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful. What Brands Are Up Against. Because their content is competing with 3.5
Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
APRIL 21, 2015
Additionally, mobile video viewers will watch an average of 21 hours per month on their devices by 2019, up from 12.7 The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Because consumers care. A lot. That's huge!
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As shown in Cisco’s Visual Networking Index , by 2019, video will account for 80% of consumer traffic. As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. That’s ok! The point?
Why Your B2B Marketing Needs More Video [And How to Add It]
OCTOBER 22, 2015
According to Cisco’s Visual Networking Index (VNI) study , “Nearly three-fourths of the world’s mobile data traffic will be video by 2019.“. How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix. The web has become more and more video friendly. Drumroll, please…. Those didn’t do so hot. HOW?”.
10 Amazing Interactive Videos
FEBRUARY 15, 2017
Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day. Demand Metric reports that video now converts better than other content types. Engagement isn’t an end-goal with interactive videos. Oracle. Jeff Buckley. Vidyard. Brightcove.
This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
OCTOBER 17, 2015
The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this special 100th anniversary edition of #ThisOldMarketing , Robert and I celebrate and reflect on the past 100 episodes. This week’s show. Sponsor (49:01).
Influencer Marketing: The Newest Digital Growth Strategy
OCTOBER 28, 2016
Mckinsey predicted that digital marketing spending will account for 50% of the overall marketing budget by 2019. There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard. Not only do you need to build fans who love your brand and products online, but you also need to impact shoppers’ purchasing decisions using new and emerging digital marketing tactics. Intrusive ads that lack authenticity are irritating consumers and they’re fighting back with ad-blockers. Consumers actively seeking out content that adds value.
Who will come out on top in 2017? Mobile or Desktop?
JANUARY 6, 2017
2019: 21.7 While desktop internet usage still clearly has some fight left in it, marketers have already begun looking to the future – by 2019, mobile advertising is predicted to jump up to 72.2% I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. Savvy marketers are advised to pay attention! exabytes per month.
What the Voice Recognition Explosion Will Mean for Content Marketing
JANUARY 25, 2016
By 2019, the voice recognition market will be a $601 million industry, according to a report from Technavio. Speech and voice recognition are getting really, really good. Want to view photos from a recent trip? Android users can ask Google to show them their vacation pics. Researching flights? Need a wake-up call? Tell Google to wake you up at 7:00 a.m. The Rise of Voice Search.