ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. billion by 2019. billion by 2019. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. Only 17.3%

Display 75

Display Advertisements Advertising Trends 75

Sprout Social

APRIL 19, 2019

Facebook advertising stats. As of January 2019, the highest number is India at 300 million users. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Facebook revenue for twelve months ending in June 2019 was $62 billion. Source: MacroTrends , 2019). Source: MacroTrends , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

KoMarketing Associates

MARCH 3, 2020

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Focus on Mobile Advertising. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% 80% of Pinterest users access the channel via mobile. Let’s check the Pinterest stats to find out.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. By 2019, 80% of global internet consumption will be video content ( Inc. Mobile video consumption grows by 100% every year ( Forbes ). With regard to digital advertisements, 4.6

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Bannerflow

MARCH 22, 2019

How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon. How does that make you feel?

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Instagram’s revenue is expected to hit $14 million in 2019. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Contently

FEBRUARY 6, 2019

So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy. A brief methodology.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. The digital marketing trends of 2019 to look out for exist largely in the area of search.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Which trends in the 3D interactive sales and marketing do you foresee in 2019? Every channel is mobile. Apps are mobile.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! Thank you @JungleCreations @Philips @SadeLaja1 #DMWF pic.twitter.com/w28U9GXoTY — #DMWF (@DigiMarketingWF) November 25, 2019. It really has been terrific. Tech X design thinking X humans X diversity in the team.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Content Standard

APRIL 26, 2019

“Instagram is becoming an increasingly attractive place for brands to splosh some dosh and the numbers suggest this trend will continue into 2019, with advertisers increasingly turning their backs on Facebook’s news feed and making better friends with Instagram’s Stories,” writes Ellen Hammett for Marketing Week.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. TikTok with one billion app downloads (across Android and iOS) in 2018, surpassed Instagram and Facebook to become the most downloaded app in 2019 – CBS News. Over to You.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. There’s still time to gain a competitive advantage with mobile.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times.

Hubspot 82

Hubspot Campaigns Paid Search Agency Planning 82

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

Mobile Marketing 46

Mobile Marketing Trends Marketing Strategy Marketing & Strategy 46

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

BenchmarkONE

MARCH 6, 2019

Think of it as the abridged version of the Litmus’ State of Email report for 2019 for busy professionals: you’ll still get most of the meat, without having to read through every page (but we recommend that you DO at some point!). Continued Mobile Popularity. Which is why we’ve put together this handy summary for you.

Paid Search Agency 75

Paid Search Agency Mobile Advertising Advertising Agencies Mobile Marketing 75

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%

Social Media 52

Social Media Allocation Emarketing Media 52

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

SmartBug Media

DECEMBER 28, 2018

Users love this, and it’s essentially free advertising for the companies, so it’s a win-win situation for all. Trends to Watch in 2019. Naturally, most trends you see in 2018 won’t be going anywhere in 2019. The Rise of IGTV: Instagram TV is dedicated to mobile users only and has become fairly popular over the last few months.

Social Media 83

Social Media Trends Media Blogger 83

Hubspot

DECEMBER 17, 2018

Which tech trends they think will be the most successful or popular in 2019. Here's where users weigh in on 2019 tech trends. User Predictions for 2019. Again, these results could be due to the high-profile nature and heavy advertising of certain smart devices launched this year. Understanding Tech Trends.

Marketing AI 75

Marketing AI Trends Mobile Advertising Lead Scoring 75

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76