Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts.

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. Ideally, marketers should be utilizing assistive AI — the authors of the report describe this as using AI to surface insights for marketers to consider during manual decision-making.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

Salesforce Marketing Cloud

JULY 20, 2021

Artificial intelligence (AI) is getting real in the marketing suite. When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. What are these intrepid marketers doing with AI? Download the report.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. For example, Microsoft released its new Dynamics platform during the summer of 2019. Click To Tweet.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . But is AI web design down and out? .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? AI in B2B Marketing Today. Artificial Intelligence: still one of the buzziest buzzwords in the marketplace today.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention?

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? There is strong interest in AI among marketing and sales. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 94

Marketing AI Allocation Top of Funnel Planning 94

KoMarketing Associates

JUNE 9, 2020

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months. The most common forms of martech that marketers cited as being in use are CRM (100%), marketing automation (98%) and webinar (88%).

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Generative AI is at the heart of this offering. Why we care. Future features.

User-Generated Content 94

User-Generated Content Customer Surveys Act-On Tagging 94

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

ClickZ

JUNE 29, 2020

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality. 1) Marketing and customer engagement.

Marketing AI 137

Marketing AI Work Management Forecasting Marketing Management 137

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 143

B2B Case Study Case Studies Content 143

Conversica

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. Amplero has $25.5

Paid Search Agency 61

Paid Search Agency Companies Lead Ranking Forecasting 61

FMG Suite

JULY 27, 2022

FMG, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced its acquisition of Vestorly, a company specializing in AI-driven content curation for wealth management firms. With the integration of this technology, we can apply AI to every aspect of advisor marketing.”

Acquisitions 40

Acquisitions Positioning Marketing Management Curation 40

Atomic Reach

APRIL 26, 2019

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”. That is the definition of artificial intelligence. agencies are adopting AI-powered tools, what are they using them for?

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 102

Marketing Insider Group

FEBRUARY 6, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. The post Biggest Challenges to AI Marketing Success appeared first on Marketing Insider Group. A survey carried […]. A survey carried […].

Customer Surveys 193

Customer Surveys Marketing Business 193

KoMarketing Associates

APRIL 18, 2019

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Aberdeen

JANUARY 30, 2020

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Unbounce

MAY 4, 2023

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

illumin

FEBRUARY 25, 2019

Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve.

Marketing AI 53

Marketing AI Funnel Advertising Advertising Funnels Digital Marketing Funnels 53

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 97

Marketing AI Marketing Analytics Tools Generation Planning 97

Exo B2B

JUNE 6, 2023

Once upon a time, AI and personal assistants…. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants. Yes, AI… Artificial intelligence is a broad term, with the two letters being used for a growing number of fields of application.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Webbiquity

MARCH 21, 2019

Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100