ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. And reading it doesn’t mean they will buy. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. Data from "The CMO Survey" suggest that more change may be needed. A 2023 survey of CEOs by Boathouse asked respondents to identify the top five problems they wanted marketing to help them solve.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

Marketing Insider Group

APRIL 21, 2016

44% of companies surveyed stated that their B2B Content Marketing is moderately […]. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group.

Trends 100

Trends B2B Marketing Content Marketing B2B 100

KoMarketing Associates

JANUARY 24, 2017

A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old. Nearly half (44 percent) face an uphill battle in getting their company on board with new approaches to digital commerce.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

JUNE 3, 2016

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. Because it works. Content improves customer and brand relations.

Startups 100

Startups Paid Search Agency B2B Marketing Content Marketing 100

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. B2B and B2C companies. Sixty-four percent of the respondents were affiliated with B2B companies, and 95% were VP-level or above.

CMO 49

CMO Customer Surveys Allocation B2B 49

Contently

JULY 6, 2016

population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform. The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Studies 111

Studies Content Emarketing Internet Marketing 111

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

B2B Marketing Directions

SEPTEMBER 17, 2017

The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights. In its 2016 Sales Enablement Optimization Study , CSO Insights found that 37.7%

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Moz

MARCH 1, 2020

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. About our survey respondents and methodology. Examples of Symptom Cards.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Martech

MAY 26, 2023

A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31. Oracle acquired AddThis in 2016. Take the 2023 MarTech Replacement Survey Get MarTech! The termination was “part of a periodic product portfolio review,” the statement read. Why we care. In your inbox.

Tools 107

Tools Custom Publishing Paid Search Agency Marketing Management 107

Hubspot

OCTOBER 3, 2018

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%. Do you like our company culture?

Customer Surveys 76

Customer Surveys Customer Satisfaction Training Fulfillment 76

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. One of the most common things we hear from B2B companies is “our audience isn’t on social.” Be innovative and don’t be afraid to look at what B2C companies are doing. So, as it turns out, we still have work to do. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Customer Experience Matrix

OCTOBER 29, 2023

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. What really mattered was these systems still gave CDP users access to the unified profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

KoMarketing Associates

MARCH 9, 2017

The CMOs of B2B product and services companies continue to invest in social media marketing. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 Currently, CMOs from B2B services companies claimed they dedicate 10.7 This is compared to 12.3

Social Media 122

Social Media Social Marketing Allocation B2B Marketing 122

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The survey was conducted in December 2016 and produced 725 responses from members of the audiences of Target Marketing and subscribers to Total Retail and NonProfit Pro magazines.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

Tony Zambito

DECEMBER 6, 2020

Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. New and older B2B companies can develop a culture that continually looks inward versus outward. Where they ask for help but seem unwilling to accept it or see it.

Organization 183

Organization B2B Buyer Personas Fulfillment 183

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Social Media 127

Social Media Customer Surveys Eye-Tracking Opt-out 127

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

KoMarketing Associates

MARCH 7, 2017

Out of the 3,000 companies surveyed, 38.7 The majority of companies (83.3 Three-quarters of companies have used this ubiquitous mobile app for marketing purposes. Between 2015 and 2016, enterprise use of this medium grew 6.7 percent in 2016. Companies Are Investing More in WeChat Platform.

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Biznology

AUGUST 18, 2021

And yet, between 1985 and 2016 (when I completed research for my book) adult women’s participation in the paid U.S. The answer from my 186 interviews and survey of 1,500 high achieving women revealed that a toxic workplace culture was the reason the vast majority left. Here is a link to the survey. I wondered why…. Motherhood.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Since this percentage will continue to grow in 2016, this is one of the biggest email marketing tips you’ll hear from me. Survey Your Subscribers. United States companies send 1.47

ROI 50

ROI Email Marketing Tips CTR 50

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . If you’re planning any video content in 2016, think about making it interactive! .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Hubspot

MARCH 18, 2016

As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted. So for this year’s 2016 report, HubSpot has redesigned the survey with more forward thinking questions.

Opinions 28

Opinions Customer Surveys Planning Inbound Marketing 28

KoMarketing Associates

APRIL 26, 2017

“The findings from this year’s survey indicate that marketers believe that personalization is a valuable strategy, and although they continue to struggle with execution, their level of confidence in implementing personalization campaigns is on the rise,” says Katie Sweet, content marketing manager at Evergage.

Personalization 121

Personalization Marketing Management Marketing & Strategy Paid Search Agency 121

B2B Marketing Directions

JANUARY 3, 2016

I tend to avoid making prognostications, but I feel confident in saying that content marketing will become more challenging in 2016. The "low hanging fruit" is mostly gone, and companies will need to devote more time, energy, and money to achieve above-average results from their content marketing efforts.

Content Marketing 53

Content Marketing Gartner Content Forecasting 53

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. Content Marketing Institute annual survey on Content Marketing Trends. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

B2B Marketing Directions

MARCH 21, 2021

Image Source: Grist Grist, a B2B thought leadership and content marketing agency based in London, recently published the results of its Value of Thought Leadership Survey 2020 (the "2020 Survey"). The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

KoMarketing Associates

OCTOBER 6, 2016

The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. DO YOU FEEL THAT MARKETERS HAVE FINALLY CONVINCED THEIR COMPANY LEADERS OF THE BENEFITS OF ANALYTICS? This will be an on-going struggle for marketers.”.

Analytics 227

Analytics B2B Marketing Tools B2B 227

LeanData

APRIL 18, 2016

Not that anyone required further confirmation that Account-Based Marketing has become the “it” business strategy of the moment, a new survey reinforces the sentiment that the ABM trend is gaining traction. And I think that’s going to be the story of 2016. “The question is not only is ABM good, but are the results of ABM good?

Account Based Marketing 45

Account Based Marketing ABM Advertising Funnels Paid Search Agency 45

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110