The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

SmartBug Media

JANUARY 21, 2020

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. A great case study can help solidify to your audience that you’ve been there and done that for similar types of organizations and would love to bring them in on the action.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

B2B Marketing Directions

SEPTEMBER 17, 2017

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2016 to to 9.1

Studies 75

Studies Peer-to-peer Marketing Budget Budget Programs 75

Content Standard

DECEMBER 23, 2015

To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. The post New Study Suggests Top B2B Marketing Strategies for 2016 appeared first on The Content Standard by Skyword.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. The majority of companies (83.3

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

B2B Marketing Directions

MARCH 26, 2017

The hype surrounding ABM has been almost deafening, and based on the hype, it would be easy to conclude that ABM has already been widely adopted by B2B companies. The survey produced 1,363 responses. In this survey, 34% of the respondents said they were practicing ABM. The survey produced 179 responses.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Related reading: Why Personas Fail. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Biznology

AUGUST 18, 2021

And yet, between 1985 and 2016 (when I completed research for my book) adult women’s participation in the paid U.S. According to a 2013 study by Professor Joni Hersch at Vanderbilt University Law School, college educated married women with children were 20 percentage points less likely to work full-time than those without children.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Hubspot

OCTOBER 3, 2018

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%. Do you like our company culture?

Customer Surveys 75

Customer Surveys Customer Satisfaction Training Fulfillment 75

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Large companies produce the most videos.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. One of the most common things we hear from B2B companies is “our audience isn’t on social.” Be innovative and don’t be afraid to look at what B2C companies are doing. So, as it turns out, we still have work to do. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

B2B Marketing Directions

MARCH 21, 2021

Image Source: Grist Grist, a B2B thought leadership and content marketing agency based in London, recently published the results of its Value of Thought Leadership Survey 2020 (the "2020 Survey"). The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. In 2024, video content will make up for 82% of the internet traffic.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know. Survey Your Subscribers. United States companies send 1.47

ROI 50

ROI Email Marketing Tips CTR 50

BenchmarkONE

OCTOBER 22, 2018

In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Companies that grow using marketing automation increase their sales by 32 percent. But does your boss?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

NuSpark Consulting

FEBRUARY 24, 2017

Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies. To capture the accounts that can change the course of business, marketers now realize they need to complement inbound marketing with a proactive strategy to reach out to the companies they want most.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. A digital transformation strategy will almost certainly fail if the company culture does not support it. Company Culture Must Drive Digital Transformation.

Digital Transformation 271

Digital Transformation Paid Search Agency Lead Ranking Startups 271

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . If you’re planning any video content in 2016, think about making it interactive! .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. As for digital marketing channels, B2B marketers reported email (73 percent) and organic search (70 percent) drive the most leads for their company.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know. Survey Your Subscribers. United States companies send 1.47

ROI 40

ROI Email Marketing Tips CTR 40

SugarCRM

MAY 11, 2016

Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. The company also published an eBook, The SMB Marketing Automation Blue Book detailing these findings, available here.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. ABOUT KRISTEN ALEXANDER.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Martech Advisor

OCTOBER 28, 2019

A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. 29% of companies do not tailor their emails in relation to this.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation B2B Marketing 68

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Look at the case studies in this same issue. Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Engagio

FEBRUARY 6, 2020

72% of the buyers in the B2B industry expect companies to communicate in a personalized way that is in accord with their preferences. The paradigm of Account-Based Marketing (ABM) is surfacing in the marketing sphere that is not only quite popular, but also practiced in some of the marketing companies extensively.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Hubspot

OCTOBER 19, 2018

Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. Here's what each study found, and how it compares to what users report seeing on their News Feeds. Three Studies of Facebook's Fight Against False News.

Facebook 72

Facebook Classified Ads Case Studies Television marketing 72

Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

Content Standard

DECEMBER 2, 2015

It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Expect that to change in 2016. That’s no longer the case, and 2016 will be the year digital marketing tech is finally put to the test.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Content Standard

JANUARY 14, 2016

According to Skyword’s new research report, in partnership with Researchscape International, “A Study in Brand Transformation,” 50 percent of enterprise marketers said the number of technology providers they work with has increased in the past year, while only 4 percent said it has decreased.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40