NuSpark Consulting

FEBRUARY 24, 2017

Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies. To capture the accounts that can change the course of business, marketers now realize they need to complement inbound marketing with a proactive strategy to reach out to the companies they want most.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

DiscoverOrg

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! We were trying to hire 100 people in 6 months (and mind you – the company only had 80 at the time!), Actively Source and Prospect into Passive Candidates That Fit Target Criteria.

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

ANNUITAS

APRIL 20, 2020

Of a survey conducted by the Content Marketing Institute , the answer is that ROI isn’t tracked for four main reasons. . While this may be the case for some companies right now, it won’t be for long. of company revenue in 2016 to 10.5% Marketers aren’t asked to track it . It’s too challenging .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Without spending more than two seconds reading the last line, it should be obvious who needs to be telling your company’s story.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Without spending more than two seconds reading the last line, it should be obvious who needs to be telling your company’s story.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. Noah’s stand against Black Friday is just one way the company has made corporate responsibility a part of its messaging. Other companies have taken it even further. Hitting the right tone.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Hinge Marketing

MARCH 27, 2018

The study surveyed 309 consulting firms worldwide, and almost 60 percent provided detailed financial information to be included in the high-growth analysis. About two thirds of the firms surveyed were micro firms making less than $1 million a year and small firms making less than $5 million. percent in 2016 and 11.5

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. The company’s new features like Discover, lenses, geotags, and other sponsored content solutions have only helped that growth increase. The survey published to VentureBeat also noted that 58.3 percent prior to the ad shift.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. The company’s new features like Discover, lenses, geotags, and other sponsored content solutions have only helped that growth increase. The survey published to VentureBeat also noted that 58.3 percent prior to the ad shift.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

B2B Marketing Directions

FEBRUARY 7, 2016

In 2014, research by Gartner found that 89% of companies expected to compete mostly on the basis of customer experience by 2016. And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator.

Forrester 73

Forrester B2B Loyalty Gartner 73

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

FEBRUARY 26, 2018

Through the survey, top executives at these firms revealed a great deal about the current state of professional services. percent in 2016 to to 9.1 For example, technology companies led the list with an 11.4-percent By studying how these companies think and act differently, we can determine what drives their increased revenue.

Studies 75

Studies Peer-to-peer Marketing Budget Budget Programs 75

Content Marketing Institute

NOVEMBER 5, 2018

In that same research, 68% say they are more willing to share content from purpose-driven brands with their social networks than content from traditional companies. 68% Americans are more willing to share content from purpose-driven brands than traditional companies. Eighty-seven percent of surveyed U.S. Use your differentiator.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94

PureB2B

JUNE 24, 2018

In 2016, security and privacy were major themes of concern for Big Data, and that spilled over into 2017, especially with numerous hacks and data breach scandals. Advanced Analytics—Artificial Intelligence (AI), Deep Learning, and Machine Learning—became business differentiators driving Big Data maturation. 2017 At a Glance.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Contently

JUNE 16, 2016

In January of 2016, Equinox launched an online magazine called Furthermore that offers a mix of lifestyle, fashion, technology, and travel stories; videos; shoppable features; and third-party content curated by its editors. “It’s a major differentiator for us.” “It’s a major differentiator for us.”

Advertising Agencies 60

Advertising Agencies Content Curation Differentiation 60

B2B Marketing Directions

SEPTEMBER 2, 2018

B2B companies must be seen as trustworthy to earn the trust of prospects and customers. This article explains why real benevolence is so uncommon, and what companies can gain by consistently practicing benevolence. It's no coincidence that most companies aspire to be viewed as a "trusted advisor" by their customers and prospects.

Vendors 40

Vendors Customer Satisfaction Customer Surveys Intent 40

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). This means businesses must focus more than ever on delivering a customer experience that differentiates them from competitors.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Content Standard

FEBRUARY 27, 2018

Fear is often the motivation for this saga—as most companies are afraid that anything but “nice” will turn audiences away for good. In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. A brand ultimately adopts a lifeless approach to content.

Brand Identity 61

Brand Identity Branding Storytelling Work Management 61

Hinge Marketing

APRIL 3, 2018

Once again, technology companies led all professional service industries in revenue growth, though it has slowed in recent years. percent in 2016—a whopping 20 decrease. Technology companies grew faster than the all-industry average for the study. percent of the companies in the high-growth category. A Growing Industry.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Hinge Marketing

MARCH 13, 2018

The Hinge Research Institute surveyed 211 firms, almost two thirds of which provided detailed financial data. More than 1,000 companies participated in the study, and firms offering architecture, engineering and construction services represented 21.1% These firms had more than $11.6 of the sample.

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Seismic

SEPTEMBER 8, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. And it’s important for companies to understand these changes, why they are happening, what customers expect, and how to adapt and keep up with the pace of change.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

B2B Marketing Directions

JANUARY 7, 2017

Most proponents of content marketing will readily acknowledge that content marketing efforts are often ineffective, but they argue that's because many companies aren't doing content marketing correctly. Supporters argue that content marketing is effective when it's done the right way.

Content Marketing 45

Content Marketing Paid Search Agency Content Gartner 45

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested).

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Directions

MAY 24, 2015

But despite the long-standing recognition that retaining customers is vitally important, recent research shows that many companies are still under-emphasizing customer retention in their marketing efforts. Last year, research by Gartner found that 89% of companies expect to compete mostly on the basis of customer experience by 2016.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

The ROI Guy

MAY 11, 2017

Unfortunately, sales and marketers are leveraging the same old one-size-fits-all traditional white papers / content in reach-out / nurturing campaigns, and stale company / product-centric pitches to power sales conversations. This means focusing not on your company / products, what you do, but “Why Change?” and “Why Now?”.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Vidyard

JULY 4, 2019

Video for FinServ Marketing 📈 Financial technology (FinTech) companies are catering to younger generations by not only offering innovative solutions, but also connecting with them on their preferred communication channels like video, social, and chat. Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Outbrain

NOVEMBER 6, 2022

In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. Thanksgiving is the perfect holiday to show your audience the softer side of your company. Everyone talks about Black Friday marketing , but what about Thanksgiving?

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

TaylorMadeIn KEW

DECEMBER 4, 2016

Let’s compare the 2017 to the 2016 findings ( please note, my apologies, I created this chart and can’t seem to get it clear in the thumbnail, so please click on image for greater clarity ): The 2016 numbers reflected 3 years of a downward spiral for ‘content marketing effectiveness’.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Content Standard

JULY 27, 2016

It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. But when I read this survey entry, along with other similarly worded responses from our readers, past successes instantly faded. I remember the feedback well. A lot of fluff and b t.”

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Vidyard

JULY 9, 2019

Video for FinServ Marketing Financial technology (FinTech) companies are catering to younger generations by not only offering innovative solutions, but also connecting with them on their preferred communication channels like video, social, and chat. Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Convert

MAY 31, 2022

Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Sheertex : A company that makes resilient intimates. Athletic Brewing : A non-alcoholic craft beer company. African Ancestry : DNA testing company for Black people. Finding your USP: Radical Differentiation.

Product 52

Product Best Practices Work Management Paid Search Agency 52