SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . Video is a powerful medium for communicating with and engaging B2B buyers.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

SnapApp

SEPTEMBER 12, 2016

Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe Pulizzi have a wandering conversation with Luke Skywalker. Stray Observations From CMW 2016. And we’re back! Does this sustain us? An Anecdote.

Marketing & Strategy 48

Marketing & Strategy Peer-to-peer Content Fulfillment 48

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –. Never forget the 3Cs. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. Brands can specify the ad channels, formats, and media types that bring the best results and focus their resources on those areas. In 2021, marketers in the United States spent 41.2

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. IBM Security also has big bets for 2016 and beyond: Apple News — Will this become a huge traffic driver? The resources for VR, can be complicated to assemble.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Hubspot

AUGUST 24, 2020

It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. 2016: Facebook introduces bots to its Messenger platform. As time goes on, you should expect to see this list expand and the nature of mediums it covers shift and progress.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Hubspot

MAY 7, 2020

Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. Image Source. Video made a push. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Zoominfo

OCTOBER 2, 2019

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. AT&T is a business services communications provider, offering a variety of global communications services to customers, including large domestic and multinational businesses, small and medium-sized businesses and government agencies.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

KoMarketing Associates

OCTOBER 5, 2017

Bring Conversation to Another Medium. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. — Shelly Fagin (@shellyfagin) October 11, 2016. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Content Standard

NOVEMBER 26, 2016

Big brands are willing to spend the resources—sometimes significant—to create these pieces given the popularity of online video. Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8 million words.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 91% of businesses use video as a marketing tool – an all-time high since 2016. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Craftmanship

DECEMBER 28, 2016

But for most industries – lacking any quantitative basis or objective means on which to base relative performance of its individual companies – there are several reasons why participation in industry award competitions intended to recognize superiority or “excellence” can be a waste of resources, as well as a brand liability.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Sprout Social

JANUARY 4, 2022

Posted by Tasty on Friday, February 26, 2016. But it can also be overwhelming for those less experienced with the medium. That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. billion users per month.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

NuSpark Consulting

JANUARY 26, 2017

Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. You could say sales, because it’s really a medium built for one-on-one engagement. Or should it be a combination of both?

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started. In 2016, Nonprofits Will Square Off Against. Bring on 2016. So What Do You Do?

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Convince & Convert

JANUARY 5, 2016

B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America. While it may be tempting to go down the jack-of-all-trades route, Drew thinks it’s incredibly important to pick one medium that is true to who you are and become proficient at it. ” —@jaybaer. Susan Baier on Twitter: @susanbaier.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Ad Agencies Skype 108

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

NOVEMBER 29, 2016

Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago. Video Going Beyond Marketing The power of video as an influential medium has helped it move beyond the marketing department to nearly every other function in an organization.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Sprout Social

SEPTEMBER 2, 2016

Take advantage of the medium’s storytelling mechanisms to better engage with your audience. Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. — Margot Mazur (@margotcodes) August 31, 2016. SproutChat.

Video Marketing 52

Video Marketing Effectiveness Eye-Tracking Click Rate 52

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. Brands can specify the ad channels, formats, and media types that bring the best results and focus their resources on those areas. In 2021, marketers in the United States spent 41.2

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Strategic-IC

JANUARY 29, 2018

But if we consider the content distribution channels that marketers are starting to prioritise, we can see that visual content distribution, just as in 2016, is increasing in importance. Of course, ‘content’ is an all-encompassing term for many different formats and types. 82% of all internet traffic is projected to be video by 2020 - IBM.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Leadspace

NOVEMBER 14, 2016

MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers. Remember: your scarcest resource is time. But the panelists all warned against being to strategic at the cost of not actually doing what needs to be done.

B2B Marketing 104

B2B Marketing Tips Planning B2B 104

Sprout Social

SEPTEMBER 28, 2016

Brands who were winning during organic reach’s heyday–and who continue to see success, have always been investing budget, resources and time into their social marketing efforts. — Shell Houston Open (@ShellHouOpen) March 30, 2016. Doing so will only drain your time, budget and resources. Social Metrics Don’t Matter.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video expanding beyond marketing departments. About Vidyard.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Sprout Social

MAY 20, 2016

But, for many small to medium sized businesses, smart research is crucial. — Reva Minkoff (@revaminkoff) May 18, 2016. — Amy Wright (@SocialAmyW) May 18, 2016. — Cooperatize (@Cooperatize) May 18, 2016. — Brad Lovett (@Brad_Lovett) May 18, 2016. Use Smart Research to Find Your Competitors.

Bandwidth 41

Bandwidth Stats Social Networks Network Marketing 41

Vidyard

MARCH 23, 2021

Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Produced Videos Per Company by Company Size Trends in Resources Used for Video Production The vast majority of brands are maintaining or increasing their video content production budgets. Produced Videos 1.2

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Hubspot

MAY 26, 2020

VenCaf has also launched podcasts, videos, and other online resources to keep the startup community informed. Since 2016, Allstate has been virtually inspecting insured property via drone streams. If you can't make your core product virtual, are their digital resources you can offer?

Service 101

Service Branding Brand Identity Budget Programs 101

Vidyard

SEPTEMBER 22, 2015

To accomplish this, they launched a new training and education resource center they called Trailhead. There were tons of sessions, certifications, and resources available – they were even giving away free books! We hope to see you there in 2016! Leadership shined through the entire week. appeared first on Vidyard.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Seismic

JUNE 3, 2019

These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. It’s no secret that B2B banking is becoming increasingly commoditized.

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Hubspot

OCTOBER 23, 2019

Customers have more voice, and technology has enabled companies such as G2 and TrustRadius to give these customers a medium by which to validate categories and brand leadership. It was under-resourced and maybe a little under-appreciated, but it was real. May 11, 2016. Image Source. Scale sales carefully. Image Source.

Product 62

Product B2B Thought Leadership Enterprise Management Thought Leadership 62

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. In 2019, Instagram Stories hit 500 million daily users.

Research 101

Research Work Management Storytelling Custom Publishing 101

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

US Data Corporation

NOVEMBER 15, 2016

While indirect marketing mediums like billboards can promote a brand or product, they don’t usually request an action, such as “Call this phone number to buy now” or “Click here learn more.”. Email has become a very popular direct marketing medium recently. was first posted on November 15, 2016 at 11:56 am. Email Marketing.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

Hubspot

NOVEMBER 10, 2016

According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. Yet, less than half the 140K respondents to the 2016 State of Inbound report use any CRM software. However, many small and medium size businesses don't have dedicated operations departments.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Advertising Agencies 69

ConvertKit

FEBRUARY 1, 2021

Her bullet journals transformed into little rebellions of vibrant art, and since her medium was also a productivity tool, she was able to quiet the voice in her head that said art was a waste of time, at least long enough to add some more color. By then her blog had died. Her most popular blog post? “ 30 ways to use a blank notebook. ”.

Paper 105

Paper Domain Class Creativity 105