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Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Gender Representation in the C-Suite: 2016 vs. 2019. Chief Human Resources Officer.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. What trends will drive B2B marketing over the next three to four years?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. It’s updated and relevant on a variety of PPC issues and challenges. LinkedIn Ads.

Resources 179
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2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. Mary Meeker’s 2016 Internet Trends.

Adwords 152
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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. REQUEST A FREE DEMO.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools.

Startups 100