Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. But in the first six months of 2016, digital video revenue on smartphones and tablets exploded to $1.6 — Jason Kint (@jason_kint) November 1, 2016. unhealthy pic.twitter.com/x0gRXWz6XT.

Facebook 165

Facebook Rules Advertisements Advertising 165

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach. In 2016 influencer market size was $1.7 Big Commerce ). Omnicore Agency ). million, 9.7

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. But you better have deep pockets.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. But you better have deep pockets.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. IBM Security also has big bets for 2016 and beyond: Apple News — Will this become a huge traffic driver? What plants are best at fighting drought in Dallas?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Hubspot

AUGUST 24, 2020

Here, we'll get a timeline of some of the most important, interesting milestones in Facebook ads' evolution, a picture of what the future might hold for the medium, and what this all means for marketers. 2016: Facebook introduces bots to its Messenger platform. The History of Facebook Ads. Collection. Playable Content.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Social media video marketing is a great medium to reach new customers and show them who you are, what you do, what you stand for and what makes you unique.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Vidyard

AUGUST 30, 2016

The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. Offer your consumers the medium they want. Without a doubt, video is your audience’s medium of choice. Get more purchases. So you better be there when your potential buyers are searching.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Make a commission for every purchase made through your link. But first, they must purchase Coins found in the Balance tab. platform to put all their affiliate and website links.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Traditional digital content mediums still work best for reaching global business leaders. Image credit: MarketingProfs.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Content Standard

DECEMBER 28, 2017

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions. Every brand should want to be a part of the answer.

Paid Content 58

Paid Content Amazon Content Marketing Long Tail Marketing 58

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. Go Places by Heineken In 2016, Heineken launched its inaugural “Go Places” campaign, with the goal of emphasizing the firm’s distinct culture and perspective to potential workers.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Contently

JANUARY 9, 2017

According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric.

Paid Search Agency 60

Paid Search Agency Ads Banner Ads Advertising Agencies 60

NuSpark Consulting

JANUARY 26, 2017

Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Eighty-four percent of C-suite/VP-level executives use social research to influence purchasing decisions. Or should it be a combination of both?

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

Strategic-IC

JANUARY 29, 2018

But if we consider the content distribution channels that marketers are starting to prioritise, we can see that visual content distribution, just as in 2016, is increasing in importance. Of course, ‘content’ is an all-encompassing term for many different formats and types. 82% of all internet traffic is projected to be video by 2020 - IBM.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Earning their trust can benefit your brand, and make them more likely to buy.

Case Studies 114

Case Studies Case Study Studies Practices 114

Sprout Social

SEPTEMBER 28, 2016

When it comes to social media, it’s about influencing your consumer’s purchasing decisions. Actually, 75% of people have purchased something because they saw it on social. To start you need to collect and analyze data such as your consumer’s search history, purchase habits and other digital actions. This is true.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. In 2019, Instagram Stories hit 500 million daily users. Demos and Tutorials. A Mix of Content.

Research 101

Research Work Management Storytelling Custom Publishing 101

Sprout Social

JANUARY 4, 2022

Posted by Tasty on Friday, February 26, 2016. But it can also be overwhelming for those less experienced with the medium. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. Square videos also outperform landscape videos in Likes and engagement.

Social Media 139

Social Media Statistics Video Marketing Social Marketing 139

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Click To Tweet. Microsoft’s.Future.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Martech Advisor

SEPTEMBER 4, 2019

A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns. TubeMogul launched Non-Human Traffic Credit Program in February 2016, a program that compensates advertisers for fraudulent traffic. What Is a Programmatic Advertising Platform?

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Adobe Experience Cloud Blog

JULY 6, 2016

Buyers are looking to their social communities for purchasing advice and recommendations. And with over 80% of buyers doing their own research online before purchasing, as reported by Retailing Today, the stakes have never been higher for brands to find a way to engage buyers to hook them and keep them coming back for more. DFsuvnXkuL.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Hubspot

MAY 26, 2020

Since 2016, Allstate has been virtually inspecting insured property via drone streams. While those who still prefer shopping for glasses in person can visit a Warby Parker store, those who just want to make a quick purchase can virtually try on glasses, purchase them online, and return them if there are any flaws. Home Depot.

Service 101

Service Brand Identity Branding Budget Programs 101

Vidyard

NOVEMBER 29, 2016

Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag. Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Bluetext

JANUARY 21, 2020

Programmatic ad buying is the use of software to purchase digital advertising in real-time, as opposed to the traditional ad buying process that involves RFPs, human negotiations, and manual insertion orders. Reports show that between 2016 and 2023, the DOOH media channel will grow from $3.6 You guessed it – it’s programmatic.

Advertising Agencies 28

Advertising Agencies Marketing AI Work Management Paid Search Agency 28

NuSpark Consulting

JULY 13, 2016

According to the 2016 B2B Marketing Trends Report by Webbiquity, B2B spending on digital marketing programs is projected to rise 15% over the next five years, and the share of budget dedicated to social media marketing is set to more than double. Social channels give us a window into the lives of consumers that no other medium can offer.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video expanding beyond marketing departments. Video Going Beyond Marketing.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

US Data Corporation

NOVEMBER 15, 2016

Direct marketing is a cost-effective and efficient way to generate sales and spread brand awareness to people who have a higher chance of purchasing from your business. Email has become a very popular direct marketing medium recently. was first posted on November 15, 2016 at 11:56 am. Email Marketing.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

6sense

DECEMBER 10, 2021

Lead qualification allows you to determine who is more likely to become a purchaser based on the data you have. Your product or service is expensive for them, or they don’t have the authority to make purchasing decisions. Firmographics (job title, industry, company revenue, purchase history). Your offer isn’t relevant to them.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

SnapApp

AUGUST 11, 2015

With these mediums, you can meet those needs and build ethos around your brand. Plus, different mediums lend themselves to different audiences—so podcasts can open the doors to a whole new world of connections. Then choose a medium for hosting your webinar and do a few test runs to make sure you’re comfortable with the platform.

Paper 54

Paper B2B Marketing Planning Screencast 54

Martech Advisor

NOVEMBER 7, 2019

A good example is Spotify, which launched its own programmatic platform in 2016. By the end of 2020, the share of automated purchases in the USA will reach 86.2%. Programmatic does not stop – it actively seizes new formats and mediums: mobile, connected TV and audio podcasts.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. 46% of millennials rely on social media when making purchase online. — UPS Customer Support (@UPSHelp) August 16, 2016. — Amy yasmin (@theamyyasmin) August 15, 2016.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

AUGUST 17, 2017

In the 2016 season, TV viewership dipped by an average of 8 percent. A more fundamental challenge, though, is the NFL’s reliance on TV as its main source of revenue, even as advertisers gradually move away from TV and into other mediums. A survey from J.D.

Planning 43

Planning Advertising Agencies Paid Search Agency Brand Identity 43

Contently

NOVEMBER 29, 2016

With 76 percent of B2C advertisers investing in content marketing in 2016, and 86 percent of agencies expecting to spend more on native ads this year over 2015, there is immense pressure on internal marketing teams, agencies, and digital publishers to make sponsored content that connects. Emotions drive action.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Brand Identity Branding 60

markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. John also explained how it is projected that 77% of all Internet users will be viewing digital video content online by 2016.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120