Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

KoMarketing Associates

FEBRUARY 14, 2017

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. By monitoring trends, you can target related keywords before the peak hits and capture the audience (and SERP results) before the competition.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

Contently

APRIL 4, 2019

I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4. But 99 percent of the time, my spicy opinions were online just a few hours after I got an assignment. That’s not great for me, because after some time passes, my immediate reactions evolve.

Content Marketing 167

Content Marketing Opinions Paid Search Agency Content 167

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. Panda, an algorithm update aimed at filtering search results and removing sites poor quality content, has had a rocky rollout since it was introduced in 2014.

Google 120

Google SERP Correlation CAN-SPAM 120

Hubspot

DECEMBER 21, 2017

In 2014, we celebrated reaching 1.5 The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. million views a month.

Traffic 78

Traffic Features Google SERP 78

RebelMouse

NOVEMBER 29, 2022

Even though Google began deprioritizing guest blogging in 2014, a recent poll on Twitter found that it’s still popular digital strategy: u201cDo you guest post for SEO reasons?u201d Is this topic saturated in the SERPs? Click here to learn more about these tags. Is Guest Posting Ever OK? u201d — Dr. Marie Haynesud83dudc3c (@Dr.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Software Solutions Used. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

seo.co

OCTOBER 5, 2021

On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. I’ve used a number of different hosts, and currently have SEO.co

Domain 96

Domain Tactics SEO Optimization 96

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2014. From Andrea Cruz Lopez. I’d love to read your feedback and perspective via comments below. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

APRIL 20, 2017

While mobile wasn’t a big focus in 2014, if your site has experienced a 20% annual growth pattern since then, mobile SEO is a plausible option to consider. Set Up Mobile Analytics and SERP Performance Tracking. The second thing to look for is if mobile traffic to your site has a growth pattern. Frankly, you can’t.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. One of the biggest changes this year has been the growth of rich answers in SERPs. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. According to studies, Yelp had 67 million reviews by October 2014. If you’re stumped about what to write next, try these four ideas and see how far you get.

Generation 100

Generation Keywords Adwords SERP 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2014. From Andrea Cruz Lopez. I’d love to read your feedback and perspective via comments below. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

FEBRUARY 5, 2018

When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 77

Features Google Work Management SERP 77

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). Below are the means and medians for each year (note that 2014 and 2019 are partial years): 2019 – 83.7° /82.0° 2014 – 65.8° / 65.9°. A brief history of update counts. 2018 – 89.9° /88.0° 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. Your first port of call should be the first SERP for each of your identified keywords. Google started including those featured snippets back in 2014.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Magisto

JANUARY 13, 2020

SERP Position 0 ranking. Basically, as a content marketer you want your content to rank at the top of a social engine results pages (SERP) so that a search engine will drive organic traffic to your site and content. What is position zero though? What is position zero though? Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

JULY 10, 2014

One could argue that is already does, as Google+ listings are shown in results when users are signed in or articles have authorship, but actual proof as to whether organizations that have a Google+ page are getting better SERP positioning is thin. All screenshots taken July 2014. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

Contently

JANUARY 26, 2017

For example, the query “ how do I bake an apple pie ” returns a featured snippet that contains a link to a 2014 recipe, a picture of a pie, and a succinct summary. ” Of course, there is a business objective for featured snippets and their prominent placement at the top of search engine results pages (SERPs).

Google 60

Google Paid Search Agency SERP Adwords 60

KEO Marketing

OCTOBER 31, 2017

Structured data markup, or schema markup, helps you get enhanced listings on search engine results pages (SERPs). At the top of the SERP, you would see a step-by-step procedure along with other relevant information such as reviews, ratings, and calories. Usually, the information displays on the right sidebar of the SERP.

SEO 48

SEO Trends Multi-Channel SERP 48

seo.co

FEBRUARY 15, 2022

In 2014 Facebook began cleaning up its newsfeeds , eliminating both organic posts and advertisements that were deemed to be “spammy” and allowing users more control over the types of posts they see. Hooks get attention in the search engine results pages (SERPS) which leads to traffic. Hook people with headlines ethically.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

EMagine B2B Blog

OCTOBER 22, 2014

May 20, 2014. Projected Launch Date: September 23, 2014. Projected End Date: September 29, 2014. Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. Projected Launch Date: October 19, 2014. Previous Panda Update : 4.0, Penguin 3.0. . . May 22, 2013.

CAN-SPAM 40

CAN-SPAM Ideal Customer Profiles SERP Advertising Mediums 40

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

KoMarketing Associates

APRIL 14, 2015

Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Content Standard

SEPTEMBER 26, 2014

Now, an article’s implied meaning can be accurately represented in search engine results pages (SERPs) when a user looks for information on the web. This week’s SEO tip showcases a new function of Google’s SERP and explains the on-page content elements that make one page rank higher than another.

SEO 40

SEO Tips SERP Google 40

seo.co

JANUARY 14, 2021

And every few weeks, it seems like there’s something new, whether it’s an SERP facelift, an algorithm update, or a new strategy that’s become commonplace. Google ultimately selects and orders websites in its search engine results pages (SERPs) based on relevance and authority. What worked in 2014 may not work as well today.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. For Nerdwallet, creating a high volume of great content over the past seven years was only possible if they were sure the content they produced would eventually rank at the top of SERPs. Picture Credit: SlideShare.

Startups 73

Startups Google Press Domain 73

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. If you want your content to perform in SERPs, here’s what you need to know: Quality over quantity. Follow the Google EEAT framework.

Guidelines 279

Guidelines Lead Scoring Lead Ranking SERP 279

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Google announced HTTPS as a ranking factor in 2014.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Google announced HTTPS as a ranking factor in 2014.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

NOVEMBER 12, 2014

The new data, which is compiled in RKG’s Digital Marketing Report for Q3 2014 , suggests that mobile marketing will need to focus more on organic search results going forward. percent year-over-year due to the strength of mobile search growth.

Mobile Marketing 40

Mobile Marketing Search Marketing Organization SERP 40