Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. If you aren’t sure why this is so key, read this WritingontheWeb.com post here: Keyword Research: What S mart Professionals Know. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. From Andrea Cruz Lopez. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

KoMarketing Associates

APRIL 20, 2017

While mobile wasn’t a big focus in 2014, if your site has experienced a 20% annual growth pattern since then, mobile SEO is a plausible option to consider. Set Up Mobile Analytics and SERP Performance Tracking. You could also use keyword tools, such as SEMRush, to track and monitor keyword rankings for mobile only.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. Companies jump straight to researching keywords, seeking out links and creating their content. It lets you know who you ought to be looking to outrank on SERPs. It will reveal important keywords in your field.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Hubspot

DECEMBER 21, 2017

In 2014, we celebrated reaching 1.5 The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. million views a month.

Traffic 77

Traffic Features Google SERP 77

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. One of the biggest changes this year has been the growth of rich answers in SERPs. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

seo.co

FEBRUARY 15, 2022

In 2014 Facebook began cleaning up its newsfeeds , eliminating both organic posts and advertisements that were deemed to be “spammy” and allowing users more control over the types of posts they see. Clickbait makes it hard to rank for specific keywords and phrases. Clickbait is often not a way to improve your site’s SEO.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Magisto

JANUARY 13, 2020

SERP Position 0 ranking. Basically, as a content marketer you want your content to rank at the top of a social engine results pages (SERP) so that a search engine will drive organic traffic to your site and content. What is position zero though? What is position zero though? Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). Since MozCast has kept the same keyword set since almost the beginning of data collection, we're able to make some long-term comparisons. 2014 – 65.8° / 65.9°. A brief history of update counts.

Google 69

Google Verticals Click Rate Eye-Tracking 69

KEO Marketing

OCTOBER 31, 2017

In the past, SEO practitioners optimized their content based on keywords. Although still relevant, keyword optimization produces more simplistic search results. Structured data markup, or schema markup, helps you get enhanced listings on search engine results pages (SERPs). Optimize for User Intent. Supreme Court.

SEO 48

SEO Trends Multi-Channel SERP 48

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. Generally, the more high-quality content you publish, the more opportunities there are to rank for keywords. Each piece of content Tim created needed to provide as much or more value than the content currently ranking for the keywords and themes he was planning to cover.

Startups 72

Startups Google Press Domain 72

seo.co

JANUARY 14, 2021

And every few weeks, it seems like there’s something new, whether it’s an SERP facelift, an algorithm update, or a new strategy that’s become commonplace. Google ultimately selects and orders websites in its search engine results pages (SERPs) based on relevance and authority. What worked in 2014 may not work as well today.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

APRIL 14, 2015

Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

EMagine B2B Blog

OCTOBER 22, 2014

May 20, 2014. Projected Launch Date: September 23, 2014. Projected End Date: September 29, 2014. Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. Projected Launch Date: October 19, 2014. Previous Panda Update : 4.0, Penguin 3.0. . . May 22, 2013.

CAN-SPAM 40

CAN-SPAM Ideal Customer Profiles SERP Advertising Mediums 40

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Content Standard

SEPTEMBER 26, 2014

Now, an article’s implied meaning can be accurately represented in search engine results pages (SERPs) when a user looks for information on the web. This week’s SEO tip showcases a new function of Google’s SERP and explains the on-page content elements that make one page rank higher than another. Keyword stuff.

SEO 40

SEO Tips SERP Google 40

Proteus B2B Marketing

MAY 16, 2014

While you probably don’t bold text in title tags, Google does in results for content keywords and search query exact matches. Although it displays around 60 characters, Google’s algorithm still considers the entire title tag—and still places greater weight on keywords used at the front of the tags versus those further down.

Tagging 48

Tagging Display SERP Keywords 48

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Keep in mind that people often ask their virtual assistants questions instead of inserting in a couple of keywords. Let the bots crawl.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Content Standard

OCTOBER 23, 2014

According to the BrightEdge Industry SERP Report , a key differentiator for those businesses will be figuring out how to use content to respond directly to consumer demands. Keeping up on travel industry news and trends, including the hot keywords in travel sub-groups where individual brands thrive, is an important first step.

Brand Identity 40

Brand Identity Branding Paid Search Agency SERP 40

Directive Agency

NOVEMBER 8, 2018

Search engine optimization (SEO) is the process of positioning a website at the top of the search engine results page (SERP). It typically takes patience to gain a high position in search engine results because it is based on how well keywords and content of a site match up with the phrase a user typed into the search engine.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. But language is one of your best multilingual SEO maneuvers.

SEO 100

SEO Marketing Websites Optimization Domain 100

seo.co

MARCH 11, 2021

In other words, if your website has a lot of high-quality links pointing to it, it will be much more likely to rank highly for your target keywords and phrases. Google has been penalizing and deindexing PBNs since 2014. Spam” is a bit in the eye of the beholder.

Google 64

Google PageRank CAN-SPAM Domain 64

Valasys

MAY 7, 2020

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. The selection of the primary keyword to be included in the title, meta-description, and body of the article is very important. 4 Write Guest Blogs to Drift Audience on Your Website.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

DAGMAR Marketing

JULY 9, 2018

If you’re using organic SEO techniques on your website, one of your key goals would be to appear as high as possible in the search engine results pages (SERPs) for relevant keywords. keyword research for your targeted area. while also proactively learning about likely changes in the algorithm and SERP placements.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. These include factors like keyword usage, domain history, site usability, and more. By adhering to the Google algorithm and its updates.

Google 101

Google Lead Scoring Lead Ranking SERP 101