Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Converting those visitors into leads by optimizing calls to action and other elements of landing pages. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Feel free to ask by submitting a comment.

Landing Pages 48

Landing Pages Conversion CMO Paper 48

KoMarketing Associates

OCTOBER 16, 2014

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. As an example, he showed an interactive app used on their site that lets people guess which landing page test won. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hinge Marketing

JUNE 6, 2014

For professional services marketing departments, there’s a lot of pressure around creating a successful landing page. Unlike other pages of your website that are multifunctional, a landing page has a specific and identifiable purpose. Here are nine tips for creating a better landing page.

Landing Pages 48

Landing Pages Lead Scoring Lead Ranking Top of Funnel 48

Martech

APRIL 18, 2024

Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. The overwhelming majority went to a wide variety of landing pages, including ones for stationery, new products, sale (clearance) items, men’s and unisex apparel and drinkware and bags (lifestyle) merchandise.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Timed pop-ups , dedicated landing pages , and better ad targeting to filter out cold leads can all improve your email list opt-in rate. Every landing page, article, and email needs a call to action. Give them a way forward.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. You can optimize your landing page by trying out different interactive videos to engage your users right off the bat.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Looking at your website metrics will provide you with good lead sources , landing pages, and average time visitors spend on the site. Additionally, personas allow reps to be prepared for a variety of pain points, and better equips them to talk through any objections.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

SmartBug Media

JANUARY 23, 2023

When a visitor fills out a form on a website landing page for the first time, they are required only to complete a few form fields. Originally written on July 17, 2014. How Does Progressive Profiling Work? Within marketing automation tools like HubSpot, progressive profiling is made possible through the functionality of forms.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Hinge Marketing

AUGUST 29, 2014

The Ultimate Guide to Creating Effective Landing Pages. Landing pages are critical to the success of many marketing campaigns, particularly email and content marketing. Michelle Lowery shares what landing pages are, why they are needed, and demonstrates how to create landing pages that convert visitors into leads.

Landing Pages 48

Landing Pages Marketing Analytics Tools Linkedin Marketing Report 48

KoMarketing Associates

MARCH 10, 2014

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. The full report can be downloaded, without form submission , through the following landing page: The 2014 B2B Web Usability Report. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

markempa

FEBRUARY 10, 2014

Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20. The campaign increased open rates by 32.5% You may also like.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Customer Experience Matrix

APRIL 30, 2015

To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. Source: Raab Associates, 2014 For what it’s worth, the survey also asked a second, more pointed question about whether marketing automation benefits were worth the investment. You can buy it here if you’re interested.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

SmartBug Media

AUGUST 24, 2022

Let's imagine that this one takes you to a customized landing page titled, "How to Buy a Refrigerator That Meets Your Needs Without Overspending." A landing page. A form (located on the above-mentioned landing page). A thank you page. It's hard to tell just why one is better than another!

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Customer Experience Matrix

MAY 12, 2015

This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts. Landing pages must currently be built by the vendor. Tools to let users build their own filters and landing pages are under development. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Convince & Convert

JULY 10, 2014

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.

Marketing Websites 162

Marketing Websites Merchandising Case Study Case Studies 162

KoMarketing Associates

FEBRUARY 14, 2017

Whether you’re writing about the upcoming MLB championship series or making a landing page for Coachella’s newest line up, your SEO efforts are only going to last while those topics are relevant. Outdated pages and content can take away traffic and potential conversions from more important items on your site.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Customer Experience Matrix

APRIL 9, 2014

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it only allows one score per customer.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). Tip: Leverage evergeen blogs by exchanging links to gated content landing pages. Create A Great Landing Page. Make sure your landing page clearly articulates the value proposition so the customer understand what they will receive in exchange for their contact information.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. The result? News Stories.

SEO 120

SEO Paid Search Agency B2B Companies 120

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. We created a branded landing page where people who joined the email list would receive a free printable meal planner download, coupons for buy one get one free on Tommy’s Superfoods products, and could enter to win 100 free packages of Tommy’s.”.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

markempa

MARCH 24, 2014

Web Optimization Summit 2014 – May 21-23, New York City. Marketing Strategy a/b testing landing page optimization marketing insights online testing testing and measurement' You may also like. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study]. More from the blogs].

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

KoMarketing Associates

APRIL 7, 2014

are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Think of it as a smaller sitemap that’s displayed on the search engine results page. Sitelink anchor text must be similar to or the same as the actual title of pages that they are linking to.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Hubspot

DECEMBER 12, 2013

If you''re going to aim for scale in 2014, you need to show that what you''re doing now is working, and will continue to work and warrant equal or more investment. I think a lot of companies are going to put focus on scaling their content efforts in 2014. How is it helping your business achieve their goals? Scaling Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Retarget visitors to a specific landing page with an offer higher up the funnel. For example, if they visited a landing page offering a free trial, tempt them with an ebook instead.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

KoMarketing Associates

OCTOBER 23, 2014

Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. When you get to this screen, Fill in the following: Title: Organic Metrics to Services Pages. Name: Performance for Services Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

SnapApp

APRIL 3, 2014

You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to market to them post event. Events bring out the best of marketing. Pretty impressive, if you ask me. We walk the talk here at SnapApp.

Planning 48

Planning Marketo Eloqua Landing Pages 48

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Content – Take Inventory of your current digital marketing programs such as newsletters, forms, landing pages, transactional emails, SMS/MMS, and social media.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

NuSpark Consulting

APRIL 5, 2014

Contact us today for a __ (ex: free report on 2014 commercial real estate). Give options – visitors are in different stages of the buying cycle. Convert them where they are and then focus on building a relationship. Alternatives to Over-Used CTAs. Instead of Contact Us. Learn how __ (ex: VoIP can save you time and money). Try Us Out!

Contacts 100

Contacts Lead Generation Marketing Websites Generation 100

Customer Experience Matrix

NOVEMBER 16, 2014

Hushly has been deployed in various forms by more than 200 companies since early 2014. Set-up is quite simple: users associate content with Hushly widget, which they embed in a landing page. So it looks like enough potential users are receptive to make things interesting.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

KoMarketing Associates

APRIL 14, 2015

Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. Are transactional landing pages of your B2B competitor’s mobile-friendly?

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. For Black Friday, they’re offering 60% off all of their plans with a specific landing page dedicated to the offer, as well as breaking down exactly what you get in each plan. BILLION spent.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62