ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

SnapApp

SEPTEMBER 21, 2017

In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. The Times has taken note: They’ve made interactive content a regular part of their publishing strategy online. . Interactive Quiz. .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Whether you opt for a teaser or countdown, make sure the announcement warrants the special attention. Others may opt for a countdown when there’s more to communicate.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Convince & Convert

JANUARY 29, 2015

In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there. The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015.

Campaigns 139

Campaigns Case Study Case Studies Stats 139

Hubspot

AUGUST 24, 2020

It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. It gave businesses the space to create individual profiles — just like standard users — to post content, share photos, and engage with Facebook users. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Anyword

FEBRUARY 3, 2020

Branded Content – What is it, and how are others doing it? Branded Content Definition. What is branded content? Branded content helps audiences connect with brands on an emotional level and is most commonly used to build brand awareness and increase brand loyalty. . Why Branded Content? often face.

Branding 52

Branding Brand Identity Advertising Agencies Content 52

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We However, it didn’t take long for the phrase to be co-opted by brands. Hashbrowns on fleek,” the diner chain Denny’s tweeted in September of 2014. Appreciation.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Litmus

JUNE 2, 2021

Back in 2014, email marketing advocate and author Jason Rodriguez shared his reset code which sparked a discussion in the Litmus Community where fellow email geeks shared their resets. Email marketing assumptions: I need to use double opt-in for all signups. Email marketing assumptions: I need to use double opt-in for all signups.

Email Marketing 61

Email Marketing Paid Search Agency Opt-out Opt-in 61

KoMarketing Associates

FEBRUARY 14, 2017

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. With evergreen content being easier to manage and seemingly more valuable, most organizations opt-out of catering to trends, as they aren’t selling directly to consumers.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Martech

FEBRUARY 10, 2022

The Super Bowl is a big step up from the $50 DIY ads they first circulated on social in 2014, and they drafted a creative partner, Mustache Agency, to give this placement the pro touch. Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. Short form social engagement by Ricola.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 96

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

Digilant

MARCH 25, 2021

In the first half of 2014, about 7.9 Throughout the day, consumers are served ads as they look at their screen and televisions; digital audio bridges the gap when consumers aren’t looking at their devices but still listening to content with powerful audio-only ads. . million people in the US paid for a music streaming service.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Writing on the Web

FEBRUARY 20, 2015

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Convince & Convert

JANUARY 20, 2015

Fuzzy math aside, it’s clear that visual content has the power to express a brand’s story in far different ways than previous social platforms ever were able to with text-only updates before. users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Topic Testing.

Ad Frequency 149

Ad Frequency Social Media Tagging Communities 149

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. Some argue the medium is not getting enough messages as some sponsors await more scale.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. A lightbox ad opens in the center of the page, obscuring the actual page content. Originally written on June 10, 2016. I hate pop-ups… More than likely, you do too.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

markempa

NOVEMBER 17, 2014

Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. A key aspect of lead nurturing is the ability to provide relevant, valuable content and information to prospects. . It was fast. Don’t sell – be relevant.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

KoMarketing Associates

JANUARY 5, 2016

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Valasys

DECEMBER 5, 2022

2014 – Facebook takes over WhatsApp. 2014 – Facebook takes over WhatsApp. You can also opt for the ‘current location’ option. With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . It was then followed by magazines, journals, radio and television. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Martech Advisor

JANUARY 14, 2020

Marketers can take this time to prepare for more innovative content, extended reality (XR), and better customer experiences. Secondly, ad technology has finally evolved to allow for more automation, smarter targeting and better content across these types of media. What better way to kickstart 2020?

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Contently

JUNE 13, 2016

In 2014, former co-founder Mahbod Moghadam resigned after he made controversial annotations related to the 2014 Isla Vista shooting. Currently, the web annotator functions as a browser extension, meaning it’s purely opt-in. Content is being treated as a one-sided exchange instead of a conversation.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

SnapApp

FEBRUARY 21, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Times Shamrock has put together a 2014 Sochi Olympics SnapApp which begs the question “Which famous U.S. Interactive content to engage users and collect leads. Times Shamrock leveraging Sochi Olympics to quiz users.

Opt-out 48

Opt-out Opt-in User-Generated Content Newsletter 48

Content Standard

MAY 29, 2015

percent from 2014. One study from Localytics found that segmented push notifications resulted in a click-through rate of over 50 percent—an impressive figure, considering 42 percent of app downloaders opt-in to receive push notifications, as Urban Airship recently reported. By 2019, mobile sales are set to double to $153.50

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Hubspot

OCTOBER 11, 2018

found over 70% of shoppers say beacon-triggered content and offers increased their likelihood to purchase in-store. Macy's has been using beacons nationwide since 2014. Rather than searching throughout the store for a sales clerk, you log into your app and ask the app to send you someone. In fact, the technology is already here.

Mobile Advertising 71

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 71

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. Who is Generation Z? With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Content Standard

JULY 9, 2015

Digital natives are concerned with convenience—easy sign up, sign in—and relevancy—targeted ads and content. Just as brand content is customized for target personas, so too must we make privacy personal, addressing the values of each generation and each individual. Digital natives want more of what they want, and faster.

Privacy 40

Privacy Personalization Paid Search Agency Transparency 40

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 12, 2018

Casper, a mattress company founded in 2014, prevents this frustrating process by providing one, perfect-for-anyone mattress. Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. What is direct-to-consumer marketing?

eCommerce 76

eCommerce Branding Brand Identity Advertising Agencies 76

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. You can view the content as many times as you want within that 24-hour time span. But you can only access content on your camera roll from the last 24 hours. You can track the total number of views and which users viewed your content.

Features 95

Features Branding Brand Identity Tagging 95

Content Standard

JANUARY 11, 2016

Now that you know the basics of Snapchat marketing from my first post in the series, it’s time to look at how the best brands on Snapchat are taking advantage of what the app has to offer for content amplification. It teased, promoted, and created its account in February 2014 and got right to work.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Branding 40

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Golden Spiral

APRIL 11, 2019

Although you can follow the tests on their website, it’s not necessary; Crystal automatically analyzes anyone who hasn’t opted out. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. It’s possible. Influential.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59