chiefmartech

MARCH 13, 2024

Mid-market companies (500 to 2,500 employees) have 245. She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. Thank you, Chuck Norris Shadow IT apps, for pushing these usage-based models into the competitive dynamics of the market. And large enterprises have 650.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Salesforce Marketing Cloud

MARCH 22, 2022

This is why, in an ecosystem that’s overwhelmingly occupied by Trailblazers , Salesforce has prioritized sharing their stories. Vatora has supported various parts of Salesforce’s business since joining in 2014. There’s power in storytelling. Mentorship and representation. Leah McGowen-Hare , SVP Trailblazer Community.

Business 98

Business Peer-to-peer Storytelling Communities 98

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

ClickZ

NOVEMBER 21, 2019

Omnichannel retailers are leading the UK market currently. Tesco have held their own until now, but what is their plan to combat the digital invasion? Their vast digital ecosystems enable them to lock in consumers across multiple touchpoints, from retail to entertainment to cloud computing.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

Porch Group Media

SEPTEMBER 12, 2019

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Tony Zambito

NOVEMBER 22, 2015

Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. 3 – Customer Ecosystem. Advocating promises of revelatory insights through the push of a button.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. He talked about how even the savviest, largest government contractors still get federal marketing wrong.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. The shift from traditional to digital marketing is inevitable but never easy.

Branding 61

Branding Brand Identity Allocation Peer-to-peer 61

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014. Be A Real Time Thinker.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Martech Advisor

NOVEMBER 29, 2019

This is imperative, so marketing drives business growth and delivers a great customer experience. Expectations from CMOs have also changed as the entire landscape of marketing has changed dramatically, with data and technology playing a major role. CEOs need to work synergistically to help CMOs succeed in 2020.

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Martech Advisor

NOVEMBER 7, 2019

Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. The concept of digital advertising was brought to life in the 1970th - almost right after the Internet came to the scene. Programmatic Buying: How, When and Why.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

The Customer

MAY 4, 2020

There are many examples over the years of what’s new in marketing being relegated to junior members of a team, with executives waiting for scale before paying attention. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. The rapid development of marketing technology is well documented. The rapid development of marketing technology is well documented.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Contently

NOVEMBER 22, 2016

But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Biznology

JANUARY 7, 2015

In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. Companies will use the 3 rd platform to reach new customers, create new offerings, and develop new ecosystems. This platform, according to Gens, can be summed up as Digitize and Materialize.

Internet Marketing 80

Internet Marketing Social Media Mobile Marketing Differentiation 80

Biznology

MARCH 10, 2014

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. Mobility is the way marketing is getting more intelligent than ever.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

KoMarketing Associates

JANUARY 6, 2014

According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Excerpts from our interview are as follows: What are some of the common points/questions marketers should consider when developing a mobile app? ” mentality.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. LeanData is also compatible with other marketing automation platforms. About Marketo.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. Why marketing automation, which I crudely lump together with campaign management and lead management products?

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Golden Spiral

AUGUST 4, 2022

In this article, we’ll look at the forces shaping digital advertising in 2022, what they mean for B2B healthcare advertisers, and what you can do to stay ahead of the times and keep your organization’s growth on a healthy trajectory. As always in marketing, the best story wins.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year!

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

ClearVoice

MAY 28, 2020

And that’s where an approach inspired by the direct to consumer (D2C) model might be the next big wave in marketing overall. By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. They believe in it.

Planning 107

Planning Advertising Agencies Branding Brand Identity 107

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. LeanData is also compatible with other marketing automation platforms. For more information: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. LeanData is also compatible with other marketing automation platforms. For more information: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Content Standard

APRIL 8, 2015

.” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

APRIL 20, 2018

In marketing specifically, we see this year in and year out as articles encourage us to ditch one channel or another to adopt a new stream of communication. But the reality is that once a channel of communication garners enough of an audience, it becomes an enduring part of a larger technological ecosystem that isn’t quick to disappear.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Convince & Convert

MAY 25, 2010

It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Adobe Experience Cloud Blog

JULY 31, 2014

Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

Lead Ranking 48

Lead Ranking Lead Scoring Paid Search Agency Companies 48

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50