Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). B2B Marketing Insider ). Michael Brenner ). eMarketer ). Heidi Cohen ).

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

JUNE 17, 2013

Date: Thursday, June 20, 2013. Lead Generation: Phone calls turn first-time webinar into million-dollar leads. Lead Generation: Phone calls turn first-time webinar into million-dollar leads. Sales best practices inside sales sales and marketing webinar' Time: 8 a.m. – 3 p.m. Pacific / 11 a.m. – 6 p.m.

Webinar Metrics 120

Webinar Metrics Practices Best Practices Sales Cycle 120

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Add Webinars. Image credit: C_osett on Flickr. Start a Group. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. million in 2010 to $230 million in 2013. Podcasts, webinars, whitepaper, speaking opportunities, product development. Email me on tim@timsnowmgmt.com.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” You need strategies to engage them early and shape perceptions before the buyer’s short list is established.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

LeadSquared

JANUARY 11, 2017

Keeping in accordance with the growth in mobile technology, our guest speaker enlightened us on the topic in our last webinar. AdLift was named as India’s 8th fastest growing mid-size company by INC 500 in 2013 and SEO Agency by IDMA in 2014. In the webinar, Abhishek also discussed: Evolution of Mobile SEO.

Webinar Metrics 52

Webinar Metrics Paid Search Agency SEO Mobile Marketing 52

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

KoMarketing Associates

FEBRUARY 1, 2018

How do you see marketers integrating ABM into their strategies in the next 12 months? I was surprised to see that every agency surveyed has at least one client who is pursuing an ABM strategy, but that on average only 29 percent of the agencies’ clients are using ABM. or even ‘How do I do it even better?’”.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

markempa

JUNE 9, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. Develop a highly focused, targeted strategy.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Analytics offers a gold mine of information that you can use to create effective social media and content strategies.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. Each client and each activation is so unique, that’s it’s really hard for me to narrow down on any one strategy I prefer.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Are you going to be hosting regular webinars?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SmartBug Media

MARCH 11, 2021

However, many have forgotten this basic sales and marketing tactic in their inbound strategies. With this in mind, your thank you page could include a form to sign up for a free demo or perhaps an upcoming webinar that discusses next steps for choosing a vendor. You now know that visitor is considering your services.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

ViewPoint

MARCH 20, 2014

The leads came from a webinar. The webinar was called, "The Future of Social Media." But, who wants to watch a webinar on the "Future of Social Media"? More specific to the needs and pains of your target audience. Then, every registered lead has a specific problem they''re looking to solve by watching your webinar.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ConvertKit

APRIL 11, 2021

We've got some fun news: ConvertKit has acquired FanBridge, an email marketing company for musicians. Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. You can read all about it at Billboard: Read the article ».

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. By automating these emails, businesses can save time and resources while still providing a personalized experience for their customers. What Are the Benefits of Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. While nurturing existing relationships has long been foundational in many consulting firms, we are seeing the limits of this strategy.

Consulting 157

Consulting Research Work Management Marketing Management 157

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Standard

SEPTEMBER 10, 2021

A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time. With that in mind, look at relevant search trends from years past to see when audiences start searching for specific topics. You might be surprised to discover how early they begin their searches.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

ViewPoint

MAY 29, 2012

On demand webinars perform 5 times better than live events. Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. I am “in” for 2013. Well worth the fee. Educational and fun. Food was great!

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Biznology

JANUARY 13, 2016

Don’t just tell your audience to look at something; make it something they have to look at. This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Online content in the sales and marketing industries is dynamic and constantly changing.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SnapApp

OCTOBER 24, 2013

So, how can B2B companies create fresh content and devise bold new strategies? Then, adapt those tactics and strategies to your own market, product, and audience. You never know how a strategy in a distant field might revolutionize how content connects with your field’s prospective customers. Find out what’s working.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Similarly, webinars are now on a par with conferences and events as information sources. About the Study.

Cost 125

Cost Business Sample Pricing 125

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Webinars (63%). – White papers and research reports (59%). 1 goal for their content marketing strategies; 94% put sales in their top five content marketing goals. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

JUNE 19, 2013

Our monthly webinar yesterday was about how to improve your website search in order to make more money. In this 30-minute free Biznology® webinar, find out how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. (Photo credit: Sybren A.

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Of particular note are strategy/planning issues and responding to regulatory requirements. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Crimson Marketing

OCTOBER 9, 2013

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? Mobile Content Marketing Strategies Will Create Winners. Mobile must be a part of your content strategy. . Live presentations.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Are you ready to level up your @Twitter hashtag strategies? The History of the Hashtag. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Writing on the Web

SEPTEMBER 5, 2012

I don’t often promote other people’s webinars, but I honestly feel this is worth it. 3 Tricks to develop the right mindset that allow you to relax and enjoy your time in front of an audience. You’ll be glad you took the time for this one-hour online webinar on how to be truly persuasive.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. Videos encompass a wide range of topics and are consumed by many people around the world.

Social Media 127

Social Media Practices Video Marketing Media 127

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80