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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4

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How to Win Business When You’re Not the Lowest Cost Provider

Hinge Marketing

Buyers of technology and software services have a well-established reputation of being fickle on price. With so many firms looking like the do the same thing as the next guy on the block, competing on price shouldn’t be a surprise. Purchase the Inside the Buyer’s Brain, Third Edition: Technology & Software Edition.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). Pricing for TrenDemon starts at $800 per month. Adinton was founded in 2013.

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Why Investors Need to Use Social Media

Convince & Convert

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Leveraging Twitter to Predict Market Movements.

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Content Strategy: Creativity vs. Analytics

ClearVoice

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Going viral pays. That could be useful data.

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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

of clicks lead to a recovered purchase back on site. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. Some of these reasons include order status and tracking, product availability and contract pricing, invoicing and payment, etc.