KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. 404 Inbound Link Cleanup. Event/Trade Show Review. Here is a very recent example. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. 404 Inbound Link Cleanup. Event/Trade Show Review. Here is a very recent example. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. Like, okay, this is the first source that actually led to an interaction, and this is where the lead actually closed on the last touch. I also think most organizations are now evaluating podcasts and videos as formats.

SEO 115

SEO Cross-Selling Marketing & Strategy Storytelling 115

Martech

AUGUST 17, 2022

Also, the apprenticeships – which frequently lead to job offers – provide soft skills and familiarity with corporate culture in general. The organization also works with employers, helping them see the value of candidates who don’t fit 100% of a job description. “And Helping employers. Graphic via LaunchCode.

Work Management 98

Work Management Marketing Management Training Barriers 98

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey.

Consulting 152

Consulting Research Peer-to-peer Case Studies 152

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. You may have noticed that the line is slightly above the organic link.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

InsightSquared

FEBRUARY 22, 2018

The militant personnel organization of the Brigade System , or the strict philosophies of Mise en Place offer us outsiders a glimpse into the systems these business leaders use to manage the controlled chaos that is a restaurant in full swing. London, Bloomsbury, 2013. 1 Bourdain, Anthony. Page 65.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

KoMarketing Associates

FEBRUARY 1, 2018

Instead of wasting time and money generating leads that sales doesn’t want, ABM helps companies focus their marketing efforts on the accounts that matter the most, creates more alignment between sales and marketing teams, and drives real impact on business metrics such as increasing pipeline and revenue. What can be done to change this? “ABM

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

ViewPoint

MAY 14, 2018

In this article we’re going to discuss momentum killers for salespeople and organizations. I have however, managed many sales organizations. In each, I was acutely aware of the effects that a lack of sales momentum has on an organization. Changes in compensation, especially done mid-year, often lead to disruption.

Forecasting 149

Forecasting Organic Leads Work Management Trigger Marketing 149

Biznology

AUGUST 18, 2021

According to a 2013 study by Professor Joni Hersch at Vanderbilt University Law School, college educated married women with children were 20 percentage points less likely to work full-time than those without children. million professional women are out of the paid workforce during any given year. Women of Color? We need your help.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Biznology

JUNE 2, 2021

Organizations are accelerating the hunt for workers with unique, advanced combinations of talents. In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). New York: St.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Walker Sands

MAY 8, 2024

I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR. In addition to her new role as EVP, PR, Annie will continue to serve as Managing Director, Seattle, where she has overseen strong organic growth since standing up the office in 2018. You’ve been with Walker Sands since 2013.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Fifty-five percent of all the clicks on Google are on the first three organic search results. Here are some tips to follow to outrank your competition on Google in organic search results. Perform a Website Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. You have to know how to generate leads and work them. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Start a Group.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Confessions of a B2B Marketer

OCTOBER 11, 2023

What are the skills or assets you can build NOW that will lead to the immaculate conception of your SaaS business or next killer growth strategy? February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable It’s January 2013 in Boise Idaho and Nathan just set himself an ambitious goal. hit 200k MRR?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Often times marketing organizations say data quality is a barrier to entry because they don’t have confidence in their customer data.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

markempa

JUNE 24, 2013

Have “solid influence” within their organizations. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month.

Optimization 120

Optimization Buy Thought Leadership Planning 120

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Valasys

APRIL 13, 2021

According to David Brutman, Chief Product Officer and Co-founder of Folloze, marketing teams must step up and take greater ownership of the lead-to-revenue cycle. Folloze is a leading provider of leading personalized marketing platform for B2B services. The organization found in 2013 headquartered in Foster City, California.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Zoominfo

MAY 15, 2020

For example, in nonprofits & organizations women make up 56% of the workforce and 41% of CEOs are female. Figure 3 : The organization industry’s breakdown of female-male CEOs is among the best in industries that employ large amounts of women. “Between the genders, males are more likely to get a promotion compared with females—9.3%

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

The Customer

SEPTEMBER 9, 2021

Today’s era of remote work presents massive opportunities to improve the meeting experience for every organization and their customers; our platform was built based on this vision,” said Tope Awotona, founder and CEO of Calendly in a statement. The Atlanta-based startup is now used in 116 countries by more than 50,000 people.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

Onalytica B2B

MAY 18, 2016

As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

markempa

JUNE 16, 2014

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Move toward thinking of lead cost in aggregate.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120