markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. Just because someone attends a trade show does not mean that every organization in attendance is relevant to her, or that she is eager to receive newsletters, the latest product updates or a sales call. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Parse.ly

OCTOBER 22, 2018

Ignited in 2013 by then-president Drew Faust, One Harvard centered around the mission of fostering a culture of cooperative innovation, inspired by the notion that the university as a whole is greater than the sum of its thriving parts. The Harvard Gazette Daily newsletter, October 5, 2018 edition. who tune into Harvard’s research.

Content 67

Content Newsletter Bandwidth Analytics 67

Convince & Convert

AUGUST 31, 2015

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses.

Social Media 156

Social Media Media Ad brokers Twitter 156

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Improved customer experience: Email marketing automation can enhance the customer experience by sending relevant and timely messages to customers. Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. 5 Action Items from #SMX Advanced 2013 . Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly. Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. For the sake of clarity, we’ll name our campaigns after the different types of content we’ll be putting on our editorial calendar today: blog posts, YouTube videos, and newsletters.

Conversion 97

Conversion Youtube Hubspot Planning 97

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Here are a few key trends that will shape the strategies of tomorrow’s successful industrial and manufacturing marketers: Trend 1: Personalization Gets Smarter B2B industrial buyers demand relevant, tailored experiences.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

markempa

APRIL 6, 2015

Use data from your lead-nurturing and lead-scoring systems to have relevant chats with prospects. Sign up for the B2B Marketing Newsletter to learn more B2B trends and strategies. Lead Generation: How one additional form field decreased conversions 11% [Lead Gen Summit 2013 live test] [MarketingSherpa case study].

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

KoMarketing Associates

APRIL 7, 2014

Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Google has been continuously making improvements to sitelinks options.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Spread brand awareness.

Education 102

Education Linkedin Practices Best Practices 102

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Your emails about events in New York City are no longer relevant when your customers move to LA. unsubscribe rate.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? As you gather data and review your customer’s path, you’ll discover new ways to engage your customer in real time, which means you’ll be seen as relevant and helpful by your customers.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Contently

MARCH 28, 2017

. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” According to von Brachel, the amount of choice available to customers in the digital age means firms must offer relevant, valuable content to build relationships.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. “In case you missed” (older relevant tweets).

Social Media 109

Social Media Organization Paid Search Agency Media 109

KEO Marketing

JULY 21, 2016

They glance quickly at the page for relevant information. The navigation should lead the visitors through the buyer’s journey in order to get a conversion: downloading a white paper, signing up for your email newsletter, or buying a product. According to ComScore.com, internet access through tablets grew 30% between 2013 and 2015.

Guidelines 48

Guidelines Design Marketing Websites Best Practices 48

Hubspot

FEBRUARY 14, 2024

He says, “It works because the observation is relevant to them (and only them). Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. Hemingway App Image Source The Hemingway App was created in 2013 by Adam and Ben Long. Worth exploring? Mark Colgan explains why this email works.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Content Standard

SEPTEMBER 23, 2014

Once that connection is established, the brand can refer consumers to products and services that may address some of the issues mentioned in email newsletters. According to that survey, relevance continues to be the top driver of email content engagement , with 40 percent of respondents saying their own personal relevance matters most.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Content Standard

OCTOBER 4, 2014

Higher word counts, the integration of media-rich content, and more semantically relevant secondary keywords are all being accounted for in search engine algorithms, which helps build smarter search results and makes it harder for bad content to succeed. “Optimization is, increasingly, a holistic discipline.

Studies 40

Studies SEO Correlation Content 40

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. What are the most relevant challenges? For more stories like this, subscribe to the Content Standard newsletter. What are they up against? Fingers crossed.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Adobe Experience Cloud Blog

JULY 21, 2015

Are these stats relevant or even reliable? A great example of this is your company newsletter—it goes to everyone, no matter what. This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. What should I be doing differently?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Content Standard

DECEMBER 1, 2014

The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages. Almost every news outlet covered Oreo’s “ You can still dunk in the dark ” tweet during the 2013 Super Bowl.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Content Standard

NOVEMBER 22, 2014

According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers. How can data help to ensure relevancy and timeliness in RTM?

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Online Marketing Institute

NOVEMBER 16, 2012

Subscribe to Newsletters. You are not relevant. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Get ClickZ Social newsletters delivered right to your inbox. More newsletter options. ); //.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

AUGUST 9, 2018

To appear in relevant local searches, your local SEO game needs to be on point. Mary Meeker’s 2018 Internet Trends Report found that the word accuracy of Google voice search is now at 95 percent—up from about 77 percent in 2013. For more stories like this, subscribe to the Content Standard newsletter.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Buffer

NOVEMBER 1, 2018

And it has been showing a general upward trend since 2013. This reduces the likelihood of someone searching for a topic relevant to our brand and finding our videos. We have a short-series newsletter just for that and would love to have you. And there are statistics to back this up. Instagram users) and not topics.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Content Standard

OCTOBER 31, 2014

As this strategy grows, the role of retargeting in relation to content marketing is becoming more and more relevant. This trend persists despite a 76-percent increase in content production since 2013. Register for the Content Standard Newsletter for more content marketing news and insights.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Hubspot

AUGUST 20, 2018

Make them so good — so relevant and valuable — that they can’t be ignored. Note this “scarcity principle” headline from 2013: This is the opening of a sales letter from The Agora, a global marketing network known for publishing incredibly effective direct response sales letters. Point being, make your first words good. Use Numbers.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Content Standard

JANUARY 23, 2018

Intensely curious and remarkably talented at finding relationships in his research, Fisher invented the price-to-sales ratio , which compares a company’s market cap to its yearly cash flow, a measurement that’s more relevant today than ever. For more stories like this, subscribe to the Content Standard newsletter.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

DECEMBER 7, 2015

This is done in large part by engaging them through relevant content on social platforms as a way to stay top of mind. When brands are aware of pop culture events and breaking news, they are able to become more relevant with a larger audience. This gives brands the advantage of inserting themselves into a relevant conversation.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Content Standard

DECEMBER 7, 2015

This is done in large part by engaging them through relevant content on social platforms as a way to stay top of mind. When brands are aware of pop culture events and breaking news, they are able to become more relevant with a larger audience. This gives brands the advantage of inserting themselves into a relevant conversation.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Content Standard

APRIL 8, 2015

Oreo Cookie (@Oreo) February 3, 2013. In the fast-paced Twitterverse, real-time marketing allows brands to engage with followers and conversations with timely, relevant content. Register for the Content Standard Newsletter for more content marketing news and insights. No problem. pic.twitter.com/dnQ7pOgC.

Tactics 40

Tactics Planning Paid Search Agency Viral Marketing 40

Hubspot

MARCH 31, 2016

When your content is tailored and relevant to the audiences you’re trying to reach, you’ll see a strong lift to your media brand--and you’ll be well-positioned to provide value to your advertisers too. They’ll ‘like’ your content on Facebook, follow your account on Twitter, or subscribe to at least one of your targeted newsletters.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Sprout Social

NOVEMBER 15, 2016

For example: Newsletter sign-ups. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. People only retain about 10% of the information they hear, but when paired with a relevant image, that number jumps to 65%. Downloads of a whitepaper or app.

Social Media 95

Social Media Media Business Social Networks 95

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. The most valuable asset that your audiences can provide is information.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Convince & Convert

MARCH 21, 2016

The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. As Bruce said in the blog post that launched this experiment, “Since 2013 we have grown from $800,000 a year to looking at over $2.7M Get our Definitive email newsletter. Motivation.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Content Standard

JANUARY 8, 2015

You should make sure each piece of content is optimized around a relevant, effective keyword. In fact, with the release of Hummingbird in fall 2013, Google updated its algorithm to include more conversational, long-tail searches that target mobile users. Subscribe to the Content Standard Newsletter. Keywords Are Still King.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Contify

NOVEMBER 18, 2018

Our technology team has developed a software to track relevant websites for specific information, which is directly mapped to our CMS, and this significantly saves my team’s bandwidth. But, we found that only 10% of the updates were business relevant. So, on July 1, 2013, we will retire Google Reader.”.

Work Management 60

Work Management Google CMS Development Enterprise Management 60