Content Standard

OCTOBER 31, 2014

As this strategy grows, the role of retargeting in relation to content marketing is becoming more and more relevant. This trend persists despite a 76-percent increase in content production since 2013. Register for the Content Standard Newsletter for more content marketing news and insights.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Sprout Social

NOVEMBER 15, 2016

For example: Newsletter sign-ups. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. While 86% of social media users follow a brand , almost 60% of them are annoyed with too many promotions. This is why your social media strategy is so important.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

DECEMBER 7, 2015

This is done in large part by engaging them through relevant content on social platforms as a way to stay top of mind. Lesson learned: Do not promote anything during tragedies. When brands are aware of pop culture events and breaking news, they are able to become more relevant with a larger audience. No Problem.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Content Standard

DECEMBER 7, 2015

This is done in large part by engaging them through relevant content on social platforms as a way to stay top of mind. Lesson learned: Do not promote anything during tragedies. When brands are aware of pop culture events and breaking news, they are able to become more relevant with a larger audience. No Problem.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Gate Local Promotions. What local events do the enjoy attending?

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

JANUARY 9, 2014

Aim to create what marketers call SMART goals -- specific, measurable, attainable, relevant, and timebound. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". Send an email.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Track online donations, newsletter sign-ups, and volunteer registrations. Promote your organization’s website on Google with in-kind AdWords advertising. Tip #5: Drop users on the most relevant page within your website.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

JANUARY 4, 2016

M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014. The more accountability you create, the better chance you have of keeping your social media current, relevant and enticing to potential donors and supporters. How many people opened and read that mailer you just sent out? You may never know.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

The ROI Guy

APRIL 12, 2013

So how do you achieve sales tool adoption in 2013? As contrast is a powerful mechanism to promote change, demonstrate just how antiquated the current product-oriented speeds and feeds approaches are in reaching today’s buyer, and do so side-by-side with the prescribed value-based sales tool driven approach, for easy head-to-head comparison.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Martech Advisor

NOVEMBER 25, 2019

The building blocks of a comprehensive lifecycle marketing program include the welcome campaign (the first impression), promotions (the top-of-mind touch), and cart abandonment campaigns (the re-engagement). Almost 60% of adults get the news on their mobile device—a number that has almost tripled since 2013. Mobile Usage.

Personalization 81

Personalization Advertising Agencies Mobile Advertising Ethics 81

Hubspot

APRIL 21, 2015

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! 1) Evaluate: Do you even need an email newsletter?

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

SalesIntel

OCTOBER 26, 2022

For example, a customer at the awareness stage may benefit from blog posts or case studies regarding relevant challenges to their business. Promotion – communication or content distribution for the SaaS product is lacking. . The official beta release took place in August 2013, marketed as an invitation to try the Slack app. .

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

FEBRUARY 13, 2015

Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. To optimize your emails beyond the subject line, click here to download our free guide to creating email newsletters people actually read.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Anyword

DECEMBER 12, 2019

Each month we release new data along with relevant insights on content distribution. Further evidence that these “micro-memberships” can bring in meaningful, sustainable income for small publishers came mid-month, when the crowdfunding platform Patreon announced that it had paid out over $1 billion to creators since its inception in 2013.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Additionally, learning more about our subscribers also would help our Content Marketing World marketing because over 75% of CMWorld attendees are subscribed to one or more of CMI’s newsletters. vs. other U.S.

Enterprise Management 92

Enterprise Management Work Management Personalization Marketing Management 92

ConvertKit

MARCH 6, 2020

Back in 2013, shaving brand Harry's used a coming soon page to power their pre-launch referral campaign. Giving away other peoples' products often means they'll help cross-promote your giveaway to their own lists or share it on social media. Promote your giveaway to attract subscribers. Find some relevant podcasts to pitch.

Landing Pages 72

Landing Pages Marketing Websites Ad Building Work Management 72

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. Promote to specific influencers. No one post can provide all relevant tools in the space. Subscribe to CMI’s daily newsletter. What did it find? It was brand name.

Top of Funnel 102

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 102

SnapApp

DECEMBER 4, 2017

Content Promotion Statistics. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Content Promotion Statistics. . #8. Paid content promotion is up 5x since 2014 - Orbit Media. . Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Content Marketing Institute

NOVEMBER 28, 2017

Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi. ThisOldMarketing Click To Tweet.

Ad Frequency 98

Ad Frequency Paid Search Agency Skype Distribution 98

Hubspot

NOVEMBER 7, 2016

Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78

Content Standard

NOVEMBER 27, 2017

It’s February 2011 and Google, whose mission is “to organize the world’s information and make it universally accessible and useful,” is none too pleased—because, well, much of the content that SEOs are elevating in Google’s search engine results page is blatantly self-promotional and useless.

SEO 54

SEO SERP Paid Search Agency Planning 54

Buffer

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Pinterest, on the other hand, recently rolled out wide-format promoted videos. And it has been showing a general upward trend since 2013. Rise of social media TV and vertical videos.

Social Media 111

Social Media Trends Marketing AI Media 111

Single Grain

JULY 16, 2020

SEMrush, for instance, sends me emails saying I haven’t opened their newsletter in a while. Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic. The subject line reads: “ Are we still friends?

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Content Standard

SEPTEMBER 27, 2017

The most successful brands do this via contests, promotional discounts, exclusive “behind-the-scenes” content, live event coverage, and more. The stars promoted it on their personal accounts and then created fun content on the MLS account on their takeover day. Promote your Snapchat off the platform as much as you can.

Paid Content 90

Paid Content Paid Search Agency Advertising Agencies Work Management 90

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40

GreenRope

FEBRUARY 5, 2014

I came across this great infographic highlighting some 2013 statistics. Whether it is a blog post, newsletter, article, or social media content, make it romantic. Search Engines are going to be looking for relevant content containing Valentine’s Day keywords, so do not miss out on this opportunity. Source: [link].

Viral Marketing 40

Viral Marketing Paid Search Agency Statistics Newsletter 40