Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Brightedge

JUNE 16, 2022

If you’re reeling from a drop in traffic, don’t worry. Both of these developments present opportunities for traffic gains. Google Displays Rich Video Results: Learning Video. If you publish video content or depend on media for acquiring visitors, rich video results are a prime opportunity for increased traffic.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

If you’re reeling from a drop in traffic, don’t worry. Both of these developments present opportunities for traffic gains. Google Displays Rich Video Results: Learning Video. If you publish video content or depend on media for acquiring visitors, rich video results are a prime opportunity for increased traffic.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

seo.co

OCTOBER 4, 2021

If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SocialPilot

MARCH 12, 2024

Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases. House of Innovation by Nike Nike produced a mixed-media artwork product that was displayed in the midst of their main store in New York City in 2019.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . Here’s the assessment we mentioned earlier that was the most popular piece of content in 2013 (and third most in 2014). Copy is minimal, and the interactive assessment is displayed right below. . Want to know an interesting fact? .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. consumer’s purchase path. Maybe that’s so.

eCommerce 151

eCommerce Social Media Tactics Word of Mouth 151

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Optimizing video content has a profound impact on organic traffic, as videos are 50 times more likely to rank on the first page of search results. Where and when it was taken. Final Thoughts.

SEO 120

SEO Paid Search Agency B2B Companies 120

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Then they set display rules and triggers to make sure these campaigns are seen by the right people and at the right time. Time Display Control.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

KoMarketing Associates

MAY 28, 2015

Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? You’ve seen the statistics: mobile browsing (e.g., I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. The Facebook-promoted post functionality is garnering great reviews from those looking to drive traffic to their sites. I came away with some valuable takeaways from the show worth sharing. I’d love to read them!

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. You may be surprised by the findings in BrightEdge Research's latest channel share report. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JUNE 11, 2013

At first blush, agencies will need to become experts (or hire them) in CAD manipulation and architecture (no, really, this time), and display arts, fashion design, and jewelry making. 6) Bogus Traffic Vendors Busted.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Gartner Twitter 28

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. I would start with trying your best to build a steady and growing source of inbound, organic search traffic. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. That can take years.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ClearVoice

FEBRUARY 11, 2019

For example, 2013 brought us the plugin Google Analytics Dashboard for WordPress (GADWP), which over the years became the most popular plugin, changed ownership hands a few times, and was rebranded along the way. MonsterInsights enables you to view some of your more basic site traffic metrics from right inside your WordPress backend.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Content Standard

OCTOBER 31, 2014

Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. “Clearly Google has been effective in using its market leadership to drive retargeting adoption across its display and search properties,” the report states.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Exo B2B

MAY 9, 2017

According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 22% of advertisements are displayed on this network. 2. No traffic generated on other networks and websites. However, this trend has been an evolving one. ©MediaMetrix. Why do so few B2B companies use Snapchat?

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

QuanticMind

SEPTEMBER 7, 2018

As the rate of a search engine’s word recognition increases — Google’s accuracy rate increased from under 80 percent in 2013 to over 90 percent by 2015, for example — consumers will feel more confident and appreciative when they access the convenience of an intelligent voice search. Video Is Still King. percent as of 2019.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Content Standard

AUGUST 12, 2015

The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers. The consumption of videos is also increasing: According to Cisco , videos will drive 80 percent of consumer Internet traffic worldwide by 2019. Based on this data, content can be better customized and targeted.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. This post was originally published in September 2013 and has been updated. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Basically, as a content marketer you want your content to rank at the top of a social engine results pages (SERP) so that a search engine will drive organic traffic to your site and content. Instagram Stories. From there, lots of apps and sites started to release their own story features.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

MARCH 20, 2018

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. We created two nearly identical surveys: one targeted to a representative sample in the U.S.

SEO 100

SEO Marketing Websites Optimization Domain 100

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Audience/Traffic. You might think it is good personalization by displaying the consumers account number or her home address within the content. 2013: The Year of Social Merchandising. February 18-21, 2013. March 25-28, 2013. SES London.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. ” Today, the Content Standard drives more than 45 percent of traffic to Skyword.com and is our top lead generator. For example, this month there were about 1,200 previously published stories that drove traffic to the Content Standard.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. ” Today, the Content Standard drives more than 45 percent of traffic to Skyword.com and is our top lead generator. For example, this month there were about 1,200 previously published stories that drove traffic to the Content Standard.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Content Standard

MAY 22, 2016

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

LeadSquared

JULY 14, 2013

This is the official declaration of Facebook’s First Quarter Report of 2013. Mobile app install ads help app developers and advertisers create ads that are displayed on Facebook’s mobile platform and urge users to download the apps. In simple words, drive more traffic towards their mobile apps through Facebook ads.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Content Standard

MAY 20, 2015

Business Insider and the Interactive Advertising Bureau reported native advertising would generate approximately $21 billion in ad spending by 2018—that’s more than four times what was recorded in 2013. For other media hubs like BuzzFeed, sponsored content generates click-through rates 10 times that of standard display ads.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Hubspot

NOVEMBER 15, 2012

Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. And as you can see, you can include links in photo posts, too: The Impact of Photos on Driving Website Traffic. such as generating website traffic.

Facebook 28

Facebook Generation Clickthrough Sample 28

Content Standard

MAY 22, 2016

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Webbiquity

DECEMBER 30, 2013

Which sources sent the most traffic to your site last month? Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Ed Baxter details the social metrics available through Google Analytics and how to use this data to gain a richer perspective of the value and activity of social web traffic.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100