KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b.

Link Building 120

Link Building Tactics Ad Building B2B 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Social Media Marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Social Media Marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Video Content. Image Galleries. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started getting found online and boosted my business revenues exponentially. What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Instead, I would recommend Moz’s keyword difficulty and analysis tool for this.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

JULY 27, 2016

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. B2B Marketing Takeaway. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

MAY 27, 2014

If your site has been hit with a manual penalty, you will typically be notified in Webmaster Tools. Webmaster Tools – The search query report can tell you if there were any large shifts in impression data. The goal of the Panda update was to remove “thin” or poor content from the search results. Interested in learning more?

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

NOVEMBER 18, 2014

Based what we’ve seen and reported on, here are 10 benchmark reports and guides we recommend for review (including Software Advice’s report detailed above) in preparation for developing goals and objectives for the new year and beyond: DemandMetric’s Digital Marketing Landscape Benchmark Report.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. See more details on Marketing Dive. Most people love free SEO tools. Learn why here. What to expect.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

NuSpark Consulting

OCTOBER 9, 2017

And your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. You can’t afford to have it fall flat on its face because it’s starved of content. It measures the emotional content of your headline. After all, your reputation’s on the line.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

KoMarketing Associates

NOVEMBER 14, 2017

If the marketers from Cisco take the initiative to answer questions and engage with users, it only helps increase brand awareness and attract more of their target audience. Diverse and Professional Content. Users don’t mind reading long content if it’s valuable to them. Its Baidu authority shown on AiZhan SEO tool is 10.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. You can’t afford to have it fall flat on its face because it’s starved of content. Break Your Outline.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Fill in Keyword Data with Webmaster Tools. While we can’t get this data “back” per say, we can fill in some of the blanks using Webmaster Tools (WMT).

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

ActiveDEMAND

JUNE 14, 2017

We all respond to stories and we remember them, which is why this is a powerful tool for marketers. And now digital automation and data gives marketers the ability to take their story and personalize it specifically to each individual website visitor. Brand and marketing storytelling isn’t a new concept.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Hinge Marketing

AUGUST 1, 2014

As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content. A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., So in order to maintain and grow website traffic, online marketing practices have to change as well.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Sprout Social

NOVEMBER 15, 2016

Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. The tricky thing about it is that social media ROI is different from traditional online marketing. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 94

Social Media Media Business Social Networks 94

Hinge Marketing

SEPTEMBER 9, 2013

Although he eschews advertising, Charlie continues to promote his name through different types of content marketing. Putting out valuable, mostly free content on a consistent basis allows Charlie to continue to grow both his reputation and his already wide visibility. Visible Experts: Tools of the Trade. Public Speaking.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He curates some of the smartest voices in online marketing. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily basis. We automate a lot of stuff.

Social Networks 48

Social Networks Social Media Conference Curation 48

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. SEO Paid Search Search Marketing. Factor in some user-generated content or questions - this is what will keep the consumer engaged. You expect your consumers to test your content. ClickZ Awards.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

SnapApp

DECEMBER 18, 2012

While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics. Because of easy-to-use scan codes and SMS messaging, customers expect to have access to content about your business no matter where they are. Option 2: SMS Marketing.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48