Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

Privacy 150

Privacy Acquisitions Rules Marketing & Strategy 150

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 148

Social Media Skype Media Paid Search Agency 148

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. The design is as important as the content. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.)

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And please let me know what topics you would be interested in me covering for the rest of 2013? And then create or share the kind of content those people want to consume. . Slideshare Is The Greatest Opportunity in Content Marketing.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. That's odd; people ask me those questions all the time.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Using the right tools. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

KoMarketing Associates

JULY 1, 2014

“Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: May 29, 2013. Created: November 25, 2013. Created: June 5, 2013. Common B2B Link Building Questions. Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. List building is another simple content marketing tactic for acquiring links and social media visibility.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. List building is another simple content marketing tactic for acquiring links and social media visibility.

Link Building 120

Link Building Tactics Ad Building B2B 120

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Social Bakers offer a free Instagram analytics tool. Simply Measured. Social Bakers.

Analytics 85

Analytics Tools Best Practices Tagging 85

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. 46 Experts Share Their Top Social Media Management Tools.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

The Forward Observer

OCTOBER 27, 2023

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. Year founded: 2013. That’s the core problem he and Scott Olson set out to solve.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. One-on-One Marketing. It’s all about connection.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. And how can use you use this to personalize content?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Contently

FEBRUARY 21, 2017

It used to be gate everything and don’t give away any content for free,” he said. Now I see you have to find a balance, to have an engine and a blog that creates content to drive awareness to that bigger piece of high-value [lead gen] content.” Explore what the future of lead gen content may look like.

Marketing Qualified Leads 102

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 102

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. Because marketing tech tools had a bad reputation for being bloatware, we believed we could flip that script and change the narrative. We put together plans for popups, floating bars, slide-ins and inline content offers.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). I also loved Kaylor’s idea to look at your Facebook insights data for content creation. Last week I headed south to New York City to speak on a panel at SMX East.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

The ROI Guy

OCTOBER 18, 2012

And one of the most important elements to providing the Best Buying Experience is for your marketing and sales professionals to provide the right content and consultative engagements to help your buyers overcome challenges, make the right purchase decisions, and drive competitive advantage.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. To drive growth and profitability, there are a few essentials to have in place: the proper strategy, an arsenal of brand-building tools, and a plan to actually build your brand.

Work Management 48

Work Management Marketing Management Service Planning 48

Content Standard

FEBRUARY 2, 2017

Whether they’re in control of buying decisions or implementing new marketing tools, the swing between the excitement for a new solution to the drudgery of actually supporting those solutions can take a large toll. From budget burdens to committing their team’s man hours—the payoff for every new implementation has to be worth it.

Budget Programs 40

Budget Programs Work Management Marketing & Strategy Marketing Strategy 40