Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Parse.ly

OCTOBER 21, 2022

Every SaaS company promises a “seamless integration” or an “easy implementation.” Recently, we assembled marketing and tech integration experts from WordPress VIP and Aprimo to gaze inward at our own implementation processes here at Parse.ly. . There are 3 primary ways that companies integrate Parse.ly.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Vidyard

SEPTEMBER 18, 2014

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. A good starting point?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

MAY 29, 2013

Mobile internet usage is soaring past desktop usage. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places. Below that, I''ve also pulled out some key findings that I thought marketers might be particularly interested in.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ViewPoint

AUGUST 21, 2013

It appears that most of the pundits on this topic have a problem with outbound cold calling or what is sometimes called “interruption marketing” because when they think of cold calling they only think of the mindless smiling and dialing that far too many companies still do today. The reality is that cold calling is alive and well.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 74

Studies Content Emarketing Internet Marketing 74

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation? How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. it’s not a browser), so companies have the opportunity to be with the user “all the time.”

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. 2013: A Resurgence in Developing People for the New Sales Landscape.

Demand 120

Demand RFP Work Management Buying Cycle 120

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. He offers P.T.

Content 99

Content Click Rate Classified Ads Youtube 99

KoMarketing Associates

JULY 11, 2013

Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. And the website is usually part of this process. Links to company social media assets. And that should change. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ad spending is in Internet. Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Unbounce

AUGUST 29, 2019

Now, many marketers are wondering—how did this happen? For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Why Marketers Are Obsessed with Visual Branding.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. There is a process to it. And that increased to more than $50000 in 2013.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Biznology

APRIL 25, 2013

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. This is great way to market your brand , and not just what you are selling.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Belkins

MAY 28, 2020

What does it mean for you, as a SaaS company or a software developer? With the arrival of a new threat, the internet turned from the ocean of information into a minefield of leaks and fakes. This is something both local businesses and network companies should take into account — and you should do it too.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Internet Lead Capture. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. Lead To Revenue.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

NOVEMBER 22, 2016

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. Rather than throwing all of their business at one agency of record, companies can now portion off different parts to the most relevant contractors.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Biznology

JULY 24, 2017

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Hubspot

JANUARY 25, 2023

That’s especially true if you start the process without a roadmap. His interest in shoes and sports strongly influenced his decision to start the athletic shoe company. Identifying a problem in an existing market. Focusing on niche markets. A niche market is a small, underserved segment of a large and established market.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

KoMarketing Associates

SEPTEMBER 14, 2013

This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120