Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. SMX East 2013 – October 1st-3rd – New York, NY.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Certainly, a lot has changed since then. Duplicate content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow. Photo via Flickr.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Webbiquity

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). So in order to maintain and grow website traffic, online marketing practices have to change as well. Why the WPO Model is Important.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Nothing kills trust faster than marketing copy. Content Marketing Works For You.

Planning 48

Planning Content Marketing Work Management Blogger 48

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Half of LinkedIn’s visitors access the site via mobile device. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hinge Marketing

AUGUST 1, 2014

Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. B2B Marketing took advantage of the video app and used it to remind viewers to buy tickets to its B2B Leaders Forum. Video Blog Posts. Video blog posts are a way to address these questions in a creative, user-friendly way.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Hinge Marketing

SEPTEMBER 9, 2013

Although he employs a variety of content marketing tools to expand his visibility, there are several that Charlie feels provide the most bang for his buck: Books. Charlie ranks his blog as his most important online marketing tool, providing updates several times a week. Public Speaking. Social Media.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Along the way we published over 200 content marketing assets and acquired hundreds of links from some amazing publications, including Digiday , Unbounce , and Search Engine Journal to name a few. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

TrustRadius Marketing

JUNE 28, 2018

Image via Buffer Blog. You can check them in the ad reports, the ad statistics API, and Atlas’ outreach and campaign reports (the ad tech platform Facebook acquired from Microsoft in 2013). The post The Online Marketing Guide for B2C Facebook Ads appeared first on TrustRadius Buyer Blog. Facebook Ad Formats.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Listly helps you curate items into lists you can then embed into a blog post. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Webbiquity

JANUARY 21, 2014

Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.

Social Media 100

Social Media Social Marketing Tips Media 100

SnapApp

NOVEMBER 5, 2012

This art, more commonly known as content marketing, makes prospects feel a sense of involvement with a brand - as opposed to being targeted for a transaction. The study reveals that the most common content marketing tactic employed by 87% of respondents is the use of social media (apart from blogs). relationship.

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

KoMarketing Associates

MAY 19, 2014

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc. Don’t get lazy in this endeavor.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. For online marketers, this means that the use of natural language in page tagging and on-page content will be essential for search engine optimization.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 6, 2017

This white paper from Sprinklr has insight from known experts like Joe Pulizzi, Jason Miller, and Michael Brenner and focuses on Content Marketing Best Practices. Additionally, LinkedIn put together The Sophisticated Marketer’s Guide to Content Marketing , which tackles the difficult issue of content over-saturation online.

Resources 124

Resources Top of Funnel Content Paper 124

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Magisto

MAY 13, 2019

We are about to explore the incredible ways professional images are used in marketing material. Whether you’re posting a story on your blog, LinkedIn, Twitter, YouTube, or Facebook you will want to come out swinging with the most engaging multimedia content. There is an image in your mind’s eye right now!

Best Practices 75

Best Practices Copyright Click Rate Work Management 75

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? This can be tricky, especially if you’re consolidating everything into one master blog, but it’s important to include content based around each of your individual locations. We cover more of this in detail in our comprehensive online marketing guide.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

APRIL 29, 2014

Online education has grown consistently in the U.S. according to The Sloan Consortium''s 2013 Survey of Online Learning Report -- a yearly study on the growth of online education. If that sounds good to you, here are six online schools with blogs you can learn from. DeVry University. Capella University.

Education 28

Education Landing Pages Network Marketing Marketing Prospects 28

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. Though email might seem old-school and boring, the technology behind email marketing gets more sophisticated — and arguably more obnoxious — all the time. Brand emails can be controversial. The tags decide who gets which emails and when.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100