Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. 10 Top Insights On B2B Marketing From 2013. So how do I find the time to tweet , blog, share, and comment? Standard annual round-up post here.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Content moderation, safer internet interactions.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. by Adam Connell, Blogging Wizard. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). I also loved Kaylor’s idea to look at your Facebook insights data for content creation. I also loved Kaylor’s idea to look at your Facebook insights data for content creation.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. By Douglas Karr, Marketing Tech Blog. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. It used to be gate everything and don’t give away any content for free,” he said.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Ranking Lead Scoring 66

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. They recently updated their “State of Social Business Maturity” report for 2013. Content wasn’t even on the list of the 2010 survey conducted by Altimeter.

Business 100

Business Social Media Content Act-On 100

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Liveintent

SEPTEMBER 6, 2022

These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it. He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.”

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Circle Studio

DECEMBER 19, 2019

Evergreen content has immense value to your firm’s content marketing, continuing to drive traffic, engagement and leads for an extended period of time. But even the greenest of evergreen content will eventually start to turn brown, becoming less relevant and potentially more of a liability than an asset.

Content 60

Content Statistics Lead Ranking Lead Scoring 60

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

SugarCRM

DECEMBER 11, 2013

Social Publishing. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. December 12, 2013 by Samantha Stallard. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. YouTube Dashboard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Only B2B

AUGUST 13, 2020

Content team, art directors, and account executives cluster in small meetings to sketch the roadmap of each Account. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Content marketing – This is a subset of Inbound marketing.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Being the savvy content marketer you are, you now set out to to bring an audience to that post. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

Marketing Insider Group

FEBRUARY 26, 2014

I have to admit that I really geek out when I see a great piece of content. I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115