KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. In other ways, though, AgilOne is still similar to the system I reviewed in 2013. A/b tests have been added while analytics and reporting have been enhanced.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. AppFolio achieved this by developing a lead scoring system that attached points to prospect behavior, such as: Clicking to the “Features and Benefits” page.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. This provides general usage priority, including faster response times and priority access to new features and improvements.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

KoMarketing Associates

OCTOBER 10, 2013

Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Hubspot

AUGUST 4, 2015

The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? If that’s still not enough data for you, you can download the data on your last 3,200 Tweets, going back as far as October 2013. 4) Check analytics on your mobile phone.

Twitter 28

Twitter Analytics Features SMB 28

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Integrate, implement, foster usership: the road to analytics nirvana.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

SocialPilot

MARCH 12, 2024

Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Attendify

AUGUST 7, 2019

Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Founded: 2013 Headquarters: Philadelphia, PA Employees: c. TA: What tools did you use for event analytics and post-event nurturing? About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. Google rocked the boat for marketers last month with its latest announcement. What we know.

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. Business Marketing Association International B2 Awards in multiple categories, 2013-2015.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013. Types of predictive models available. I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

OCTOBER 11, 2018

From a user’s perspective, having gated content that isn’t valuable (aka isn’t worth giving a name and email address for) or has outdated information (such as features that are no longer available) will discredit your authority and make it unlikely they’ll lead to an actual sale. When to Redirect Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Customer Experience Matrix

NOVEMBER 5, 2015

This offers an immediate benefit but it complicates the system choice since you have to judge both the database and the operational features. Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. That’s spelled s-i-l-o. So where does this leave us?

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

KoMarketing Associates

MAY 31, 2016

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. By selecting a desired action, Google can recommend the features that will allow an advertiser to achieve their goals. The focus of the Summit was how mobile is shaping user behavior on Google around the world. Make a Purchase.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

SocialPilot

FEBRUARY 5, 2024

Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. Likes and followers are no longer key to understanding an influencer’s reach, but much deeper features will be introduced in the future. Future Trends in Twitter Influencer Marketing Evolution is taking over every industry.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Once you finish creating your Page, you’ll then have the opportunity to request additional features like the aforementioned Alumni tool. A preview will auto-generate as you fill this information out.

Education 102

Education Linkedin Practices Best Practices 102

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Vocus has been working hard to change its profile.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? 5) Volvo Trucks - The Epic Split, featuring Jean Van Damme. 7) Google Analytics in Real Life. If you want to take the quiz, you can check it out here.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Customer Experience Matrix

OCTOBER 30, 2014

One important feature of Wise.io The system has sophisticated features to automatically adjust for missing values, outliers, inconsistencies, and similar real-world problems that usually require human intervention. The company was launched in 2013 and has some modest venture funding (published figures range from $2.5 automation.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. This may seem like a cheap tactic to hoard traffic, but it's not.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Goodish Agency

FEBRUARY 18, 2022

12:00 - What were the first features Loop was offering. 34:35 - Which tools do they use for analytics and talking about the importance of marketing. 7:35 - How and why was Loop started. 15:25 - Preparing for the Product Hunt and AppSumo. 20:30 - Analyzing the data and marketing. 41:35 - How to build a rockstar team?

Paid Search Agency 52

Paid Search Agency Opinions Advertising Agencies Lead Scoring 52

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Check out the report’s free excerpt.).

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Customer Experience Matrix

NOVEMBER 6, 2017

Adinton was founded in 2013. Further Thoughts These two products are chosen almost at random, so I wouldn’t assign any global significance to their features. Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

KoMarketing Associates

JULY 27, 2016

Unique Features. To complement its search engine, Baidu has dozens of featured products. In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. Unique Features. Also, Tencent , the fourth largest Internet company in the world, invested in Sogou in 2013. Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. — Buffer (@buffer) November 25, 2013. Then, taking advantage of Twitter’s new expanded images feature , we publish it as an image and reframing it: Men are more likely to read blogs at night.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” How prominently did they feature your company/product? Many marketing organizations today have an influencer marketing strategy.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. But due to our low costs , we make sure that small businesses can have access to all the features they need to thrive in their niche. Detailed analytic reports.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Multi-level Google Suggest Keyword Research: Featured Tool of the Month by SEO Chat.

Keywords 100

Keywords Research SEO Google 100