Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Do all of these algo updates matter?

Google 69

Google Verticals Click Rate Eye-Tracking 69

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink anchor text must be similar to or the same as the actual title of pages that they are linking to. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Buffer

NOVEMBER 27, 2018

This wasn’t the way it was meant to be. ” And that should be a big worry for Facebook. ” And that should be a big worry for Facebook. Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Marketing Insider Group

JANUARY 28, 2015

You don’t have to be different in your messaging – the brand is the platform, not the content. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Stuff that you would read or would be proud to tell your mom that you’re publishing! And we had no content to answer it.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. But you’d be surprised at how much of that is out there.” Actually, yes. MassMutual.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

ClearVoice

JULY 27, 2023

You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Dr. Pepper — “Be a Pepper” Ford Motor — “Go Further.” Jared the Galleria of Jewelry — “Dare to Be Devoted.” Reebok — “Be More Human.” Gillette — “The Best Men Can Be.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. Mobile matters. Think through what your customer needs to know and where your customer will be when looking for that information.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Content Marketing Institute

FEBRUARY 5, 2019

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?#research Click To Tweet.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

6sense

AUGUST 27, 2021

We have a patented approach to delivering AI-driven predictions, and our predictive models help B2B businesses understand not just who to target (down to the contact level), but also why, when, and how to engage, acquire, and retain accounts — without guesswork or cutting corners. This model produces both a numeric score (i.e.,

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Hubspot

JULY 7, 2017

Sure," you must be thinking. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Hubspot

JANUARY 25, 2023

There will be hurdles to overcome. The good news: Your business doesn’t have to be another casualty. You’ll also see real-life examples of entrepreneurs at each stage. When you confirm the market need for your product, you avoid the risk of pouring your resources into a business idea that’s a dud.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

ClearVoice

APRIL 17, 2019

You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Not even probably at the time it was coined, and certainly not in later decades when craft beer came on the market. A slogan should answer these questions without them needing to be asked.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Onalytica B2B

SEPTEMBER 9, 2015

As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Traditional banking and accounting is being challenged as FinTech entrepreneurs and start-ups take matters into their own hands. Gemma Godfrey.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Hubspot

NOVEMBER 17, 2016

Remember, though, that brands walk a fine line when it comes to controversy. For controversial content to work, it has to be rooted in more than just shock value. In fact, it should aim to provide real value to your target audience, too. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. The result?

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Hubspot

SEPTEMBER 26, 2016

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. We selected 12 examples of recent advertisements that use nostalgia marketing for your inspiration. 12 Examples of Nostalgic Ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

MARCH 3, 2015

I’ve scoured far and wide and am proud to present to you 38 of the most amusing bios from real people, beloved brands, and fictitious characters that pepper the Twittersphere. He may be Left Shark , but he’s the right shark for us all. August 23, 2013. And I may or may not be able to say that there is some truth to that.

Twitter 28

Twitter Paper Social Media Impressions 28

Content Standard

MAY 22, 2016

Now, being “always on” isn’t an option—it’s part of everyday life. The United States was a growing force to be reckoned with in the 1950s (we had Duopeds before hover boards were chic!). billion in 1950 to $12 billion in 1960. There will always be the latest and greatest product—it’s not a unique value proposition.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

MAY 29, 2015

According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. Emotion: When we care, we share. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Or yoga pants? Or podcasts ?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Content Standard

MAY 22, 2016

Now, being “always on” isn’t an option—it’s part of everyday life. The United States was a growing force to be reckoned with in the 1950s (we had Duopeds before hover boards were chic!). billion in 1950 to $12 billion in 1960. There will always be the latest and greatest product—it’s not a unique value proposition.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

OCTOBER 7, 2013

As someone in the marketing world, when I get a new direct mail offer, I just stare in awe. this to be sent. Why does the copy seem to be written by a hacky salesman on 12 Red Bulls? But today, as the 2013 National DMA email report states, 89% of marketers consider email important to achieving their business goals.

Email Marketing 28

Email Marketing Practices CAN-SPAM Transparency 28

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. They can also see which platform performs better to understand where their advertising dollars should be going.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Buffer

FEBRUARY 5, 2019

When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. A post shared by Square (@square) on Sep 24, 2018 at 12:40pm PDT. View this post on Instagram.

Curation 104

Curation Communities Marketing & Strategy User-Generated Content 104

Hubspot

FEBRUARY 13, 2015

I always ask myself one question before opening an email: Will opening this email be a waste of time? If you''re an email marketer , or just someone who happens to send emails on behalf of your company, you don''t want to be one of those ignored (or (gasp) deleted) emails in your subscribers'' inboxes. 4) Barack Obama: "Hey".

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Engagio

JULY 22, 2019

Publication date : May 16, 2013. I recommend this book for anyone who is in or wants to be in a leadership position. . I read the first edition when it came out and quickly realized why people were calling it the Bible of Silicon Valley. Publication date : June 12, 2018. Turn the Ship Around! Author : David Marquet.

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

Buffer

FEBRUARY 5, 2019

When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. A post shared by Square (@square) on Sep 24, 2018 at 12:40pm PDT. View this post on Instagram.

Curation 73

Curation Communities Marketing & Strategy User-Generated Content 73

Webbiquity

FEBRUARY 10, 2015

As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. What do more than half of marketers identify as their most critical areas of focus over the next 12 months? But – social media can be effective for selling things to marketers. Image credit: Business 2 Community.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. Of course, the truth is far less James Bond, but that’s what our imagination conjures when we hear the word “security.” What’s a security marketing strategy meant to look like?

Planning 72

Planning Storytelling Work Management Marketing Management 72

Single Grain

DECEMBER 29, 2020

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Neil Patel has an incredible resume, which includes being the Co-Founder of KISSmetrics , Crazy Egg and Hello Bar. He knew he wanted to be an entrepreneur at 16, an age when most of us were still figuring out how to pass math class without actually showing up.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

accelerate agency

MARCH 29, 2023

Could your business be the one to launch the next big SaaS success story? Of course, finding the right idea can be a challenge. SaaS is a cloud computing software delivery model that enables data to be accessed from anywhere. There are other ways of discovering good ideas for SaaS products that would be genuinely useful.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Single Grain

JULY 16, 2020

The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty. This means that measuring and improving the loyalty of your customers is extremely important for every business, especially during the COVID-19 pandemic when spending is at an all-time low across the globe.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

seo.co

DECEMBER 18, 2020

+ Why Local SEO Should Be Your Top Priority. Why Working with Competitors Can Be Good for Local SEO. + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. How to Rank for Local SEO in Multiple Locations.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Prospects perform an average of 12 searches prior to engaging on a specific brand’s site and use an average of 10.4 The Next Chapter Looks Very Different.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hubspot

MAY 3, 2018

Blog posts used to be much more personal to the writer or group of writers than they are today. After you read this post, there will be absolutely no reason you can't blog every single day -- and do it quickly. With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they're writing about.

Template 101

Template CMS Development Domain Buyer Personas 101

Outbrain

DECEMBER 8, 2022

The ads, no matter how long or short, typically feature a complete narrative arc and a host of lovable and relatable characters. Often, there is a twist at the end or an inspiring message, and always an emotional punch – whether it be heartwarming, harrowing, hopeful, or humorous. A complex emotional story can be told visually.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

SpotMe Blog

MAY 4, 2021

Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. What is a Virtual Conference and How Does it Work?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122