NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Great content is the fuel to social media messaging, sharing, and engagement. I received 172 votes and the results were quite interesting. What do you think of the results above?

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Biznology

DECEMBER 2, 2011

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. What about social media? Social media seeds need to be planted, cared for, and then ultimately harvested.

PPC 80

PPC Social Media Conversion Rate SEO 80

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. For that: Optimize titles with keywords but ensure they are relevant to your video topic. YouTube keyword tool can help you choose the right keywords for titles.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Research what keywords users are typing to find your videos.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate current media mix for lead generation. What keywords do they use to research your solutions? Energize and be committed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Contently

FEBRUARY 8, 2022

The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. Having those videos on YouTube can also help you rank for certain keywords. And do you know what happens when you engage with happy (or angry) customers via social media?

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Eliminate vague buzzwords.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . 2012 – By now, it had over 1 billion users. Enter the Keyword .

Facebook 40

Facebook Paid Search Agency Ads API 40

seo.co

JUNE 21, 2021

These are helpful when you post on social media channels, and they look legitimate. Generic top-level domains, known as gTLDs, are domain extensions that were started in 2012. To create potential domain hacks, you may want to consider the options below based on the possibilities of the keywords: club.

Domain 100

Domain SEO Paid Search Agency Cost Per Click 100

Martech

AUGUST 27, 2021

Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. For marketers, the increasingly fragmented media landscape requires a great deal of data gathering across all digital channels. Here’s my hack.

Privacy 111

Privacy Work Management Marketing Management Privacy Protection 111

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. To find this job listing, I entered the keywords remote and marketing. Make Yourself a Blogger.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. And, fewer still, who actually succeed.”

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Ambal's Amusings

JULY 27, 2012

2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. Once your content is created, Scribe reveals other profitable keywords. Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff. Content Marketing Tools Series #8 Scribe.

Tools 100

Tools Planning Content Marketing Content 100

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. 2. Eliminate vague buzzwords.

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Webbiquity

DECEMBER 12, 2012

” 6 Steps to Getting Started With Google+ by Social Media Examiner. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.”

Google 100

Google Tips Digital Asset Management Best Practices 100

Convince & Convert

JANUARY 17, 2012

And with powerful tools like social media and blogging, there has never been a better platform for what I call “ Transparent Marketing ”. As you can see, all of these posts (plus many, many others I’ve elected not to mention) have done quite well in terms of reads, links, and keyword rankings.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Use social media to generate leads and connect with prospects. Social media has made more of an impact, significantly on B2B than B2C.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Your presence on social media and how others share your content makes a huge difference.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

SnapApp

JUNE 12, 2012

LinkedIn.enough names are orbiting the sun of "Social Media" it's hard to make sense of it. And that's without accounting for how rapidly the social media landscape changes. At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Counting in: Solid keyword research. Mobile is bigger than social media. Igor Mateski, Owner, WebMaxFormance.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Marketing Insider Group

MARCH 15, 2012

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 100

Social Media Twitter Rules Social Marketing 100

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. . --> Events Industry Events.

B to B 40

B to B Paid Content Social Media CMS Development 40

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Search Engine Optimization marketing SEO social media website' Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Biznology

MAY 18, 2015

2007: Social media is an important kind of content. If you waited for the search engines to start showing social results before you decided social media was important, that probably hurt your search marketing a lot. 2012: Privacy is becoming more important. 2012: Privacy is becoming more important.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Most can’t crack the code so just invest more time creating more content and hope their branding, social media, visible expertise, and pipeline goals are met. billion websites.

Research 118

Research Co-Registration Branding Brand Identity 118

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

KoMarketing Associates

AUGUST 7, 2014

Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. Just make sure if you’re planning to use LinkedIn as any part of your outreach programs, don’t use this: I’d also recommend using a consistent profile photo across social media platforms.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. Create value.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101