KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. There was a lot of talk about the intent Pinterest users have versus other social networks.

Tools 120

Tools Trends Tips Social Networks 120

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Publish quality content and sustain the pace of publication.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Convince & Convert

JUNE 16, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. Thousands of People Get One Social Thing. How About You?

Social Media 113

Social Media Tagging Consulting Social Marketing 113

Convince & Convert

JUNE 9, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. Thousands of People Get One Social Thing. How About You?

Social Media 113

Social Media Mobile Marketing Twitter Facebook 113

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. They give you access to user-generated content that can be used to promote your brand further.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs.

Lock-In 133

Lock-In Content Copywriting Vendors 133

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Video will come into its own for B2B marketers in 2012. Social Media 5.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Video will come into its own for B2B marketers in 2012. Social Media 5.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Convince & Convert

JUNE 2, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. Social Business Enables Meaningful Relationships. Jess Ostroff.

Social Media 113

Social Media Advertising Agencies Paid Search Agency Tagging 113

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. The Social Business Imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Connect with her on Twitter.

Conference 133

Conference Social Media Network Marketing Trade Show 133

markempa

JANUARY 15, 2012

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. OpenView Labs leverages the Klout True Reach metric to calculate social media influence. They also examined blog activity, and other more traditional content.

Social Media 120

Social Media Design Advertising Channels Activities 120

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social? mobile users in the U.S.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Ambal's Amusings

SEPTEMBER 1, 2009

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. This is the topic that thought-provoking professionals will tackle at New Media 2012 event.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

KoMarketing Associates

JULY 20, 2012

The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site.

SEO 120

SEO Social Media Analytics Optimization 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Seismic

FEBRUARY 23, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. This is the fourth blog in a five-part series (read part 1 , part 2 , and part 3 ) where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. .

Personalization 52

Personalization Ad Building Content Thought Leadership 52

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Event Recap: MarketingSherpa B2B Summit 2012. Using the right tools.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Webbiquity

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. to 50 disadvantaged kids in all 50 states.

Twitter 100

Twitter Social Media Google Social Marketing 100

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display.

Social Media 156

Social Media Media Outgrow Youtube 156

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

DECEMBER 22, 2017

There’s a hidden world of social sharing that often gets overlooked. There are two main ways for readers to share content online: use a share button or copy and paste the link. The rise of chat apps has led to more social sharing between individuals and small groups. The first one is easy to track; the second isn’t.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 151

Rules Planning Brand Identity Branding 151

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. On websites, they are improving information architecture to make the content, information and products they offer easier to find.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social? By the way, don’t confuse dark social with Facebook’s dark posts. Image via GetApp.

Brand Identity 131

Brand Identity Branding Marketing Analytics Tools Traffic 131

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

Buy 130

Buy Generation Peer-to-peer B2B 130