KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. I hope you enjoy the review.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. In 2018, the platform concentrated on content quality and monetization. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay.

Social Media 113

Social Media Mobile Marketing Twitter Facebook 113

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. There are marketers who argue that good work is enough. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Webbiquity

DECEMBER 6, 2018

No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. You’ll run into content comprehension issues if you use too many fonts on your website. Is Your Site Mobile Responsive? By David Gutierrez.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. of opens taking place on a mobile device or client.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! I recently stated that I “worship at the ‘Content Rules’ altar” and I meant it. Mark stated that “it is not enough to have great content.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Content Standard

OCTOBER 10, 2014

Adults worldwide now access the mobile web for up to two hours per day , a 30-minute jump from 2012. But beyond social media —whether it’s for news , product information, or entertainment—consumers prefer quality, sharable, and relatable mobile website content across the board.

Mobile Marketing 40

Mobile Marketing Marketing Websites Content Marketing & Strategy 40

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Customer Experience Matrix

JANUARY 19, 2016

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Content Standard

JANUARY 30, 2016

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Why B2B Mobile Is on the Rise.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.”

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Small tweaks may be enough to greatly improve mobile marketing efforts.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark : Online and Mobile Video Presentation Tool. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Analytics is key in any online content marketing.

Tools 100

Tools Planning Content Marketing Content 100

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. And as with any marketing trend, some great and some not so great examples exist. Hard to Read on Mobile – An infographic that looks best on desktops may not work for phone screens.

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

LeanData

OCTOBER 13, 2022

Soon thereafter, your mobile phone rings. You see a super interesting bit of content on the web that you’re certain will add value. Generally, B2B marketers and sellers are stuck in processes built under a different buying paradigm. In her B2B life, she detests her 2012-like experience. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Ambal's Amusings

MARCH 15, 2012

Brainshark: Online and Mobile Video Presentation Tool. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. Content Marketing Tools Series #3 SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. In SlideDeck you can use any types of content, i.e

Tools 100

Tools Planning Content Marketing Verticals 100

Hubspot

AUGUST 24, 2020

It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101