article thumbnail

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Image Source. Create connection with authenticity.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Its analytics also allows real-time monitoring of time spent with your brand’s content. It is advertising for the modern internet. Why Nativo?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. Where it differs from most CDPs is the underlying technology.

article thumbnail

5 GA4 issues and why they’re a good thing

Martech

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This is partly because it is free, and many competitors disappeared over the years as they couldn’t give away their software at no cost.) Most software upgrades to new versions come with a new UI. This is a flaw in their logic.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

article thumbnail

Getting a Better Grasp on Digital Transformation

Webbiquity

Artificial intelligence (AI) offers the most potential for companies’ analytic initiatives. But instead of reducing the need for data professionals, AI has only fueled the demand for analytics experts. Apply AI-Driven Analytics to Every Area of the Business. In 2012 he founded a creative design agency.

article thumbnail

Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135