Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Customize Links. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience using social media analytics tools and the ability to tweak social strategies based on findings.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Are there specific skills you haven’t quite mastered yet?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Instead, focus on finding someone who is both creative and analytically minded to manage your presence -- with a flair for dealing with people, of course.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 13, 2013

Google's algorithm changed by leaps and bounds in 2012, especially with its Penguin Update , which punishes websites that have accumulated bad, spammy inbound links over the years. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. The reasoning behind this thought process? No more guessing!

Analytics 28

Analytics Digg Tools Mobile Advertising 28