| |  Analytics + Software |
| Page 1 of 8 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. For example, an enterprise software company with a 12-month sales cycle would operate differently than a SaaS provider that uses a free-trial offer or a consulting services provider that has a four- or six-week sales cycle. | CUSTOMER EXPERIENCE MATRIX DECEMBER 7, 2010 Tableau Software Adds In-Memory Database Engine Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. An internal database allows much more independence and offers high performance when no external analytical engine is present. | | | | | |
| WEBBIQUITY JANUARY 19, 2012  Web Presence Optimization Software Review: gShift Labs gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Features. Pricing. | | CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2010  Case Study: Using a Scenario to Select Business Intelligence Software m forever telling people that the only reliable way to select software is to devise scenarios and test the candidate products against them. They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process. But the scenario has to reflect your own requirements. Results. | CHRIS KOCH FEBRUARY 11, 2011 We need a chief marketing analytics officer We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. So we need some important systems installed in the short-term. | | | | | | | |
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BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012  9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. How do you navigate Google Analytics. MORE >> -
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010  Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Here’s how I think of things: If you consider software applications from the view of customer relationships, they form a set of nested circles -- or perhaps a pile of doughnuts seen from above. Tags: industry consolidation demand generation marketing automation analytical systems MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2007 Neolane Offers a New Marketing Automation Option
Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. Analytics is the final function. But it relies on connections to third-party software including SPSS and KXEN for more advanced analysis and predictive modeling. Over all, Neolane does provide a broad set of marketing functions, although it may not be quite as strong as its major competitors in some areas of execution and analytics. Tags: marketing software customer relationship management software selection vendor evaluation market last week. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011  Act-On Software Stresses Ease of Use
Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. act-on software system selection ease of use demand generation marketing automationAt $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. So let me try again. By contrast, other systems often put reporting in a separate area. Act-On has over 200 clients. MORE >> -
CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010  Software Tools for Inbound Marketing
Email software should provide high deliverability as well as campaign reporting. Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. This means using website analytics. Google Analytics is a full featured analytics tool that is free from Google. HubSpot also offers easy to use analytics as part of their marketing solution. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. MORE >>
- When Behavioral Tracking Gets Creepy WEBBIQUITY | TUESDAY, MAY 29, 2012
- Make Marketing More Efficient by Embedding Analytics on Top KPIs VIEWPOINT | WEDNESDAY, MAY 1, 2013
- Social Media is Complicated [Infographic] PUZZLE MARKETER | FRIDAY, MAY 18, 2012
- Entiera Offers Consumer Marketing Automation Software as a Service CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 28, 2009
- Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring CUSTOMER EXPERIENCE MATRIX | SATURDAY, APRIL 14, 2012
- More Systems for Business-to-Consumer Marketing Automation CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 4, 2011
- QlikView 9.0 Reaches for Broader Business Intelligence Market CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 10, 2009
- Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
- Quantivo Offers High-Volume Customer Analytics at a Modest Price CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
- Marketing Vendor Selection: Trends You'll Need to Support CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 18, 2011
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling CUSTOMER EXPERIENCE MATRIX | SATURDAY, NOVEMBER 13, 2010
- Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence INDUSTRIAL MARKETING TODAY | SUNDAY, OCTOBER 17, 2010
- List of Mid-Tier Business-to-Consumer Marketing Automation Systems CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 28, 2011
- Selligent Brings a New B2C Marketing Automation Option to the U.S. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 22, 2013
- The Magnificent Seven of Free(!) Web Analytics Tools VERTICAL RESPONSE | WEDNESDAY, JUNE 6, 2012
- Genoo and Act-On Software Add Social Marketing Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
- Social Media Features in Marketing Automation Systems: Who Does What? CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
- FICO Buys Entiera Marketing Automation: Another Independent Option Gone CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 13, 2012
- Announcing HubSpot 3: The Future of Marketing Software HUBSPOT | WEDNESDAY, AUGUST 29, 2012
- 1010data Offers A Powerful Columnar Database CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 6, 2007
- More on Marketo Financials: Despite Past Losses, Prospects Are Bright CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 19, 2010
- Swyft Offers Low-Cost Interaction Management Software as a Service CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
- How Customer-Centric Analytics Will Change the Future of Marketing HUBSPOT | FRIDAY, JANUARY 20, 2012
- Algebra, Analytics & Automation for Marketing ROI MODERN B2B MARKETING | MONDAY, DECEMBER 12, 2011
- What text analytics do you need for social listening? BIZNOLOGY | THURSDAY, NOVEMBER 10, 2011
- Consolidation in marketing software continues – Teradata acquires Aprimo FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 22, 2010
- Vendor Selection: Writing a Good Requirements Document CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 16, 2011
- BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 7, 2012
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- HubSpot Expands Its Services But Stays Focused on Small Business CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
- 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software] HUBSPOT | MONDAY, JANUARY 23, 2012
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- Just How Scalable Is QlikTech? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007
- LeadLife Bundles Services with Marketing Automation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 7, 2011
- Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story. CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 2, 2011
- Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
- Business Software Marketers: Finally a Conference Designed Just For You! SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
- Optimizing with Lean 5S FIFTH GEAR ANALYTICS | THURSDAY, JULY 8, 2010
- Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012
- Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
- 24 Full Service Tools to Manage B2B Social Media SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 30, 2010
- Organizing the Chaos of Social CRM PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- SDL Buys Marketing Automation Vendor Alterian for $107 Million CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 6, 2011
- New Workbook: Estimating the Cost of Marketing Automation CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 5, 2011
- SQLStream Simplifies Event Stream Processing CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 29, 2009
- IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation? CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 13, 2010
- The Right Way to Think About Your Marketing Software RFP [+Sample] HUBSPOT | WEDNESDAY, JANUARY 30, 2013
- Oracle Buys ATG: Bad News for Marketing Automation? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 2, 2010
- Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, JANUARY 13, 2013
- HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature HUBSPOT | FRIDAY, JULY 20, 2012
- The Ins and Outs of Marketing Automation Software SAZBEAN | MONDAY, FEBRUARY 20, 2012
- Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
- Choosing an Email Marketing Software « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
- What Makes QlikTech So Good? CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 3, 2007
- Understanding How Your Marketing Analytics Gives Credit for Conversions HUBSPOT | THURSDAY, APRIL 19, 2012
- No Lead Left Behind LEAD VIEWS | TUESDAY, AUGUST 21, 2012
- NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
- The 5 Biggest Developments in the History of Call Tracking Software BLOG MY CALLS | TUESDAY, APRIL 30, 2013
- Analytics at Work in the Ever-changing World of TV INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
- A Revenue Cycle Analytics Overview for B2B Success MODERN B2B MARKETING | WEDNESDAY, APRIL 6, 2011
- 11 Essential Business Blogging Software Features HUBSPOT | MONDAY, JANUARY 3, 2011
- Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key DIGITAL VOICES | MONDAY, AUGUST 20, 2012
- How to Integrate Inbound Call Tracking With Online Analytics HUBSPOT | FRIDAY, APRIL 20, 2012
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Your Top Priority Is Growing The SMB Revenue Base – Now What? BUYEROLOGY | SUNDAY, MARCH 18, 2012
- DataMentors Offers Low-Cost Marketing Database CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 26, 2010
- Big Data is the Next Gold Mine SAZBEAN | WEDNESDAY, MAY 15, 2013
- Measuring Marketing Effectiveness THE EFFECTIVE MARKETER | THURSDAY, APRIL 19, 2012
- Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith MODERN B2B MARKETING | FRIDAY, MAY 20, 2011
- The Giants in the Marketing Technology Landscape LEAD VIEWS | MONDAY, AUGUST 16, 2010
- Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth MODERN B2B MARKETING | FRIDAY, AUGUST 13, 2010
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- Analytics and the Ever-changing World of TV INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
- Upgrade your lame agency website into your social media brand HQ BIZNOLOGY | TUESDAY, DECEMBER 4, 2012
- Final Four.Questions You Should Ask Before Buying Call Tracking Software BLOG MY CALLS | MONDAY, APRIL 1, 2013
- Video and Social Media on the Rise Say 79% of US Marketing Professionals INBLURBS | WEDNESDAY, APRIL 25, 2012
- Trust is hard to come by these days BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 25, 2012
- What is Hubspot? Marketing Automation Software Series B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
- Revenue Growth by Choice and The Buyer Orbit BUYEROLOGY | WEDNESDAY, FEBRUARY 22, 2012
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions WEBBIQUITY | MONDAY, NOVEMBER 19, 2012
- Brent Mellow Helps You Choose the Right Marketing Solution FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
- Why B2B Companies Need Call Tracking Analytics BLOG MY CALLS | FRIDAY, MARCH 22, 2013
- Is your website a top performer — or a black hole for sales and marketing? WEBBIQUITY | THURSDAY, JUNE 28, 2012
- The Psychology of Selling – An Insider’s Guide SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 17, 2013
- Interview with BSC Designer SAZBEAN | THURSDAY, SEPTEMBER 22, 2011
- How to Apply the Scientific Method to Web Analytics HUBSPOT | FRIDAY, MAY 20, 2011
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