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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Today, marketers are beginning to see the same value in software usage intelligence. Marketers need look no further than the recommendation engines on Amazon and Netflix to see how web analytics can drive new revenue and increase customer lifetime value.

Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]

Crimson Marketing

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. “Marketing is about recognizing where you are and knowing where you want to be. In silos?

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Bit.ly

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. End of discussion.

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

Below, we dove into several demand gen benchmarks from one industry in particular: software. 1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries. The charts below feature a comparison between software companies and respondents from all industries. Read on to learn more. (If

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. But there is also an important fact that many B2B buyers forget when evaluating software solutions: Not all integrations are created equal. We’ve all been there. This makes sense.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. But there is also an important fact that many B2B buyers forget when evaluating software solutions: Not all integrations are created equal. We’ve all been there. This makes sense.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Features. bit.ly

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. Today at the Content Standard, Skyword Analytics + GA gives us the ability to go beyond pageviews.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How I Fell in Love With Content Marketing Software

Contently

But really, I overcame my biggest flaw by falling in love with a piece of software. I had a beautiful analytics dashboard that told me what content performed best. The only person scared was my therapist, who began to suspect that I’d developed romantic feelings for a content marketing software product. Voices Content Marketing Software MarTechI thrived.

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> opentopic.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data. Marketing Technology undefined

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need. A BLACK HOLE.

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Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. For example, an enterprise software company with a 12-month sales cycle would operate differently than a SaaS provider that uses a free-trial offer or a consulting services provider that has a four- or six-week sales cycle.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

Hacking Marketing: Rethinking Marketing Management in a Software World

chiefmartech

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Software has eaten the world — and marketing too.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

We need a chief marketing analytics officer

Chris Koch

We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. So we need some important systems installed in the short-term.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Here’s what they found out about the kinds of software marketers are using to develop leads, and why some solutions are more valuable than others.

Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. Unfortunately, data quality has been an issue in organizations for so long that it has now become the ready excuse for why marketers cannot perform analytics. Try to find a way each quarter to bolster you analytical skills.

Why You Should Rethink the Purpose of Your Marketing Analytics

Content Standard

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. Have We Hit Our Software Common Denominator? ” 4.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. This is the most important analytic that your company is going to look at when measuring your performance.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company. Help her marketing team do more in less time. “We Downloading content.

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> crn.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data. Marketing Technology undefined

What Can I Learn By Using Marketing Automation Software?

Synecore

Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. With marketing automation software, that question is easy to answer. Return.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles. Marketing Technology Podcasts

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Marketing Software + CRM = More Reliable Data!

Synecore

Once you have an idea of the analytics behind your business, the next step in creating a unified Smarketing team is to establish a closed-loop reporting system. There are two measurement types that go into a closed-loop reporting system: 1) Marketing software, which will manage your lead generation and return on investment. Yes, marketing needs a number, too! Closed-Loop Reporting.

CRM 35

4 Ideas to Ensure Success With Sales Analytics

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services. Do not separate the analytics and the ability to drill into the data from the people who need it the most.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. 7. Determine Marketing ROI through Analytics.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. As the amount of available data grows, predictive analytics has the potential to become even more valuable. Smaller Data = Better Data.

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Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]

Crimson Marketing

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. Marketing Technology Podcasts