Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). ” A Marketer’s Guide to Quora by HubSpot Blog.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 134

Enterprise Management Transparency Paid Search Agency Lock-In 134

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. In many (most?)

Training 215

Training Planning Work Management Marketing Management 215

Biznology

DECEMBER 16, 2010

This year, though, I think it is pretty safe to declare something that is both exciting and hits close to where I like to play in the Internet space. I am declaring 2011 the Year of the Online SMB. This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Tomorrow People

OCTOBER 26, 2017

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Have we killed off all of your marketing methods and left you quivering in the dark? Three words: Batch.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Just one problem: he’d never seen the Internet. in the southwest.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Mobile Marketing 121

Mobile Marketing Work Management Marketing Automation Services Marketing Management 121

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. However, by no means should all content marketers seek to emulate them.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Actually, there are 9,932 reasons.

Marketing Management 109

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 109

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

CPO 147

CPO B2B Thought Leadership Transparency Brand Identity 147

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

ClickZ

NOVEMBER 9, 2020

A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. In 2011, Scott Brinker’s martech landscape contained just 150 tools. Source: Chiefmartec.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  Facebook, while a wonderful personal and consumer social platform, remains questionable as a B2b marketing and selling platform in my mind.    It is in my mind the ultimate “social” event. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. High-Quality Users.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

ClickZ

FEBRUARY 4, 2020

This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience. In today’s era of universal digitalization, marketers are working hard to reach the internet audience. What are some other cases for using voice technology in marketing?

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Webbiquity

JANUARY 31, 2019

Part of any good social media strategy is emphasizing your strengths relative to others in the market. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer. Are you adopting influencer marketing best practices ?

Social Media 244

Social Media Media Word of Mouth Analysis 244

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

MLT Creative

NOVEMBER 1, 2011

Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3, Vermont Web Marketing Summit.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. 200% ROI on PPC in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. The changing nature of our industry propels us to stay on top of the latest trends.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Although it was introduced back in 2011, this feature was initially experimental. So B2B marketers should start adapting to this change ASAP. This functionality has been gaining momentum recently.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

MLT Creative

JANUARY 31, 2011

Here's what's on tap for marketing industry events for February. February 2-3, Conversational Commerce Conference (C3) San Francisco, CA: C3 brings together numerous groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Birth of Content Marketing Institute.

Content Marketing 110

Content Marketing Planning Paid Search Agency Content 110

Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. Each app comes with free internet thanks to its partnerships with 237 mobile operators.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100