Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. What does this mean for your social media marketing efforts?

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. This creator culture business model is based on fans deciding they want to support a creator they are watching. Think TikTok, YouTube, Facebook, and Instagram.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. (Happy Holidays! This is #1. Android (the app for Plus is fantastic).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. On Thursday, May 19, 2011 at 5 p.m. How to brand your channel to effectively promote your business. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Marketing Insider Group

JANUARY 20, 2011

Ever wonder just how big the internet is? And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful. Almost 2 billion internet users worldwide (1.97 Internet users. million – Internet users in Asia.

Activities 100

Activities Stats Domain Internet Marketing 100

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. Google calls its competition ‘inferior’ (Sept.

Google 81

Google Lead Ranking Lead Scoring Paid Search Agency 81

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Marketing Insider Group

MARCH 12, 2014

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. Developing a strong leadership pipeline and expertise are key to business continuity. The Changing Nature Of Work.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Convince & Convert

JUNE 20, 2011

Over the course of an hour long interview, he spoke about marketing trends knowledgeably, described relevant client work and seemed to be friendly, engaging professional. It’s incredibly easy to find powerful intelligence on the internet. Can you find video footage of them on YouTube, Vimeo, etc.? Who are they? If yes, who?

Thought Leadership 154

Thought Leadership Ideal Customer Profiles Youtube Work Management 154

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  " Content Marketing: “The term, content marketing, I am seeing here and there.    This includes blurring the lines between personal and business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Internet Usage. of the US population uses the internet.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue? Only then can you stop flushing precious marketing dollars down the toilet!

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Americans ages 30 to 49 are now as likely as younger adults to use the internet almost constantly. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Content Standard

MARCH 30, 2015

I’ve probably sat through at least a dozen talks on marketing to Millennials in the past three years. Though Millennials eat three meals a day, go to school, and put their pants on one leg at a time like the rest of the world, marketers seem miffed on how to reach them with content they’ll love.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Hubspot

JUNE 7, 2012

You've probably heard us talk about the benefits of newsjacking for marketing by now. And if you're skeptical about the tactic of using memes in marketing, boy are you in for a treat. A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. watch out says that internet meme!

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today. Selling a product, plain and simple.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48