Brandwatch Marketing

JANUARY 2, 2019

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. What does this mean for your social media marketing efforts?

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. It’s not all that different from making a video and uploading it to YouTube. Think TikTok, YouTube, Facebook, and Instagram. Nowadays, live streaming platforms abound.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Contently

SEPTEMBER 19, 2016

Influencer marketing. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. In June 2011, Justin.tv Live streaming.

Trends 60

Trends Media Youtube Advertising Mediums 60

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. On Thursday, May 19, 2011 at 5 p.m. How to share your YouTube video on all of your other social profiles. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

JANUARY 20, 2011

Ever wonder just how big the internet is? And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful. Almost 2 billion internet users worldwide (1.97 Internet users. million – Internet users in Asia.

Activities 100

Activities Stats Domain Internet Marketing 100

Hubspot

JUNE 8, 2011

Today, Qualman released his newest video, "Social Media Statistics 2011." 50 percent of mobile internet traffic in the UK is Facebook. YouTube is the second largest search engine in the world. YouTube is the second largest search engine in the world. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.

Statistics 28

Statistics Social Media Video Marketing Media 28

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The outcome of the landmark case could bring significant changes to Google and the future of the Internet.

Google 89

Google Lead Ranking Lead Scoring Paid Search Agency 89

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Marketing Insider Group

MAY 19, 2014

YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Technorati.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. From Producers to Audience; from Hobbyists to Consumers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

JANUARY 19, 2011

We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Free Download: 101 Marketing Charts and Graphs.

Traffic 28

Traffic Bandwidth Video Marketing Mobile Marketing 28

Marketing Insider Group

MARCH 12, 2014

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. We all need to recognize that talent markets are global. In March 2012, 2 Billion YouTube videos watched a day. Strategy'

Work Management 100

Work Management Demographics Loyalty Youtube 100

Convince & Convert

JUNE 20, 2011

Over the course of an hour long interview, he spoke about marketing trends knowledgeably, described relevant client work and seemed to be friendly, engaging professional. It’s incredibly easy to find powerful intelligence on the internet. Can you find video footage of them on YouTube, Vimeo, etc.? Who are they? If yes, who?

Thought Leadership 156

Thought Leadership Ideal Customer Profiles Youtube Work Management 156

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). Whether photos or videos, share them on Pinterest , YouTube or Tumblr (with links back to your site, of course).

Trends 80

Trends Planning Youtube Wikipedia 80

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. It's in the numbers.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

LeadSquared

JUNE 5, 2017

Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. Why is it important to have a content marketing strategy? Sounds like a cliche, doesn’t it?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Vidyard

MARCH 31, 2015

Here’s Diesel Old Wives Tales 1-5: Checking All the Video Marketing Boxes There’s no question that this campaign is popular – the 5 videos have a combined 1.5 million views on YouTube, and that number continues to grow. It’s not a surprise – it’s expected, and it builds anticipation.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Internet Usage. of the US population uses the internet.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  " Content Marketing: “The term, content marketing, I am seeing here and there.  Image via Wikipedia.   There have been some surprising revelations. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52