The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

JUNE 26, 2019

But is your loyalty program working? To get you started, here are some ideas for customer loyalty programs that might work for your business. Whether it’s a discount, a freebie, or special customer treatment, customers work toward a certain amount of points to redeem their reward. 1) Use a simple point system.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Biznology

AUGUST 23, 2016

I was out at the Nationals v Orioles game last night at Oriole Park at Camden Yards with Bob Fine and told him I needed to get my blog post done the next day before I moved on to my business development duties and work with Skinny Coconut Oil and my other clients. All of us who do creative work , we get into it because we have good taste.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

KoMarketing Associates

MAY 31, 2012

Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them. But that needn’t be a barrier to social media success. whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

MARCH 20, 2018

The secret to my success has been to be a lot more selective in the clients I’m willing to work with. ” How the long tail AdWords approach works for blogger outreach. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.” ” How to pitch a blogger.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 5, 2011

I was curious to see what it took to make a holiday work—and to see what would work. Right now, I get the day after Thanksgiving off of work, but I haven't always. American Express is apparently happy with it, as they're continuing small business marketing efforts with their Make a Small Resolution campaign for 2011.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Marketing Insider Group

OCTOBER 18, 2012

According to Mark Fidelman on Forbes , the study reveals that CEOs are working hard to create a culture of “openness, transparency and employee empowerment.” We need an effective content strategy to put the knowledge, passion and experience of our employees to work to answering our customers’ information needs.

Business 100

Business Lead Ranking Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

As I beat my head against the wall every day that I surf the “enterprise” web in search of extraordinary, I have come to realize that there is one key barrier preventing the most inspired executives from taking the leap to legendary. Three examples of companies I have recently worked with come to mind. Define then Design.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Tony Zambito

FEBRUARY 10, 2012

The single buyer model had worked well right up to the advent of the Internet and email. That’s when the barriers started falling down like the Berlin Wall at the end of the cold war. as examples, have completely erased the barrier to information and allow buyer networks to operate as one and to weigh-in on purchase decisions.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Contently

SEPTEMBER 9, 2016

Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. When I came on in 2011, there was practically no writing on the site, no words, mostly images,” Cashdan said. At some point, I started to say this doesn’t work. The internet changes all of that.

Content 60

Content Barriers Custom Publishing Amazon 60

Hubspot

AUGUST 13, 2015

Since joining the Clinton Foundation board back in 2011, she's had her hands in a ton of inspiring projects, such as the No Ceilings: The Full Participation Project -- an initiative to break down the barriers that keep women from equal access, representation, and compensation. She's a forward thinker. Register here.

Features 28

Features Barriers Social Media Generation 28

Marketing Insider Group

JUNE 7, 2010

According to David Rosen from Makovsky + Company: I called it the “Forbidden Dance&# because the primary obstacle (in my view) to B2Bs adopting social media is no longer the question of whether it works. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

SnapApp

JUNE 22, 2012

As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. The bad news is that with such a small barrier to entry, it takes special skills for your page to stand out in this virtual crowd. 4: Work the System. 1: Post Regularly, With High Quality.

Facebook 48

Facebook SMS Broadcasting Barriers 48

SnapApp

AUGUST 5, 2015

In 2011, they launched the Basecamp Tell A Friend contest to attract new customers. Here’s how it worked: each Basecamp user logged into their account and signed up for the contest, at which time they were given a code to share on social media and with friends. Heavy Construction Systems Specialists.

Peer-to-peer 54

Peer-to-peer Branding Brand Identity Work Management 54

Televerde

JANUARY 13, 2020

million labor income in the Arizona economy between 2011 and 2018 resulting in $13.3 million labor income in the Arizona economy between 2011 and 2018. million in cumulative cost savings to the state since 2011. million labor income in the Arizona economy between 2011 and 2018. Televerde operations generate $238.2

InsideView 19

InsideView Research Lead Ranking Education 19

Televerde

NOVEMBER 6, 2019

The Guardian recently reported that Sir Martin Narey, a former director general of the Prison Service of England and Wales, had stated that prison rehabilitation does not work and that we should be “particularly suspicious” of those who promise it. Originally published Nov. 6, 2019 on LinkedIn Pulse. This is his experience.

Work Management 8

Work Management Lead Ranking Eloqua Barriers 8

ConvertKit

MARCH 25, 2020

It's almost as much time as we spend working. Since founding Vermillion in 2011, the small-but-mighty team of five has shot videos across the world for clients of all sizes, most notably Jaguar Land Rover, Philips, and Real Good food, generating millions of views and glowing recommendations from their clients.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. It doesn’t matter.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

DECEMBER 18, 2013

Voting will be open to over a million of our social followers until December 22 , and the winning organization will be granted a free one-year subscription to our Nonprofit Advantage product , so that we can do the inbound marketing work for them! We are so inspired by the amazing work these organizations all do each and every day.

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Hubspot

AUGUST 2, 2011

Automation was created as an afterthought, but real people are at the core of what makes social media work. It Breaks Down Barriers: Engaging personally breaks down that fourth wall. It lessens the barrier between you and your clients and makes them feel special (because they are!). Here's Why: 1. It's just not realistic.

Social Media 28

Social Media Automation Media RSS 28

chiefmartech

DECEMBER 2, 2020

The annual marketing technology landscape , produced since 2011, has been a source of heated debate. The 2011 martech landscape had around 150 solutions. There are effectively zero barriers to entry to getting into the software business. This is part 4. It has grown exponentially over the past decade.

Work Management 133

Work Management Marketing Management Trends API 133

Hubspot

APRIL 3, 2012

But is it working? According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. In 2011, eCommerce shopping cart abandonment hit a record high of 72%, and is still rising.

Loyalty 28

Loyalty Lead Ranking Lead Scoring eCommerce 28

Hubspot

FEBRUARY 3, 2012

In the fourth quarter of 2011, Amazon said it sold millions of Kindle electronic reading devices, but the business still came in a billion dollars in revenue below Wall Street expectations. As reported by the New York Times , Amazon published 122 books in the fall of 2011. That's right -- Amazon is a book distributor AND publisher.

Cable 28

Cable Media Planning Amazon 28

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. It’s more a work of art than a left-brain data visualization. Certainly not this year.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. Break down internal barriers 4. For example, knowing that a customer’s primary goal is to save time at work and spend more time with family can help you find them the right solution.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Hubspot

MAY 29, 2015

Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. This number is up from 35% in the spring of 2011.)

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

APRIL 21, 2011

Winner will be announced Wednesday April 27th 2011. The barriers of entry to online video have never been lower. The key is to start small and work your way up to fancier equipment. Gary worked with his father at a wine shop in N.J. W hy the content and the passion behind video content is a key component. Do Casual Video.

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

QuanticMind

SEPTEMBER 20, 2023

When it hit the app store in 2011, its offering was unique: Picture-based chat functionality that gave users the ability to limit the amount of time a recipient was able to see their message. And how can you work Snapchat into your cross-channel campaigns? What creative is most likely to resonate?

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

Martech Advisor

AUGUST 22, 2019

Personal branding involves identifying your ‘mission statement’, understanding your core strengths, unique style, passions, skills and interests, and continually working to deliver your message (that align best with your brand) to your audience. The Merkel Diamond had also been used in her campaign for the 2014 election.

Personalization 81

Personalization Examples Branding Brand Identity 81

SnapApp

FEBRUARY 13, 2018

Multichannel marketing allows you to reach users across mobile, desktop, email and social channels throughout the daily journey - commute to work, at the office, at home in bed, sitting shotgun in the car, and so on. Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? ( Source ). .

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Hubspot

OCTOBER 10, 2018

Behind every fun filter is augmented reality, or AR, hard at work — altering and enhancing our reality in real-time. Users also had to be strapped into the system for it to work, making the experience pretty uncomfortable. Apps like Virtual Artist remove barriers for consumers and help provide a clear path to purchase.

Trigger Marketing 97

Trigger Marketing Ad Exchange Display Paid Search Agency 97

ClearVoice

MAY 7, 2020

Why does it work now ? Have a look at the executive summary template that Dave Lavinsky likes below and decide if it could work well for you. We target both time-stretched working mothers, as well as more budget-conscious parents who need occasional cleaning/repairs help. Why does it matter? What’s the market size?

Template 91

Template Examples Work Management Marketing Proposals 91

Online Marketing Institute

MARCH 30, 2011

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. When that happens, original and curated content will need to work in harmony. Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy. Good stuff man.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40