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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. You can use data and analytics to spot your target accounts and personalize your marketing messages.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 Click here to cancel reply. Share your thoughts, post a comment. All rights reserved.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

They want bespoke solutions marketed in an even more personalized way. At its heart is higher revenue generation through personalized marketing. Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. Account-based marketing (ABM) is taking over.

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8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Click here to cancel reply.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

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Building a social selling program: personalizing content at scale

Seismic

When I launched my program in late 2010, sourcing content was time consuming and we eventually reached a point where it was impossible to keep up with the demands of our financial advisors. But it soon became clear that it wasn’t the best use of internal resources, and we began to explore new options. Content supply didn’t meet demand.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Is that person still in that job? Can I reach the person via this phone number? Have a look at the reports here: 2009 and 2010. These new response databases are looking to be a valuable prospecting resource for B-to-B marketers. The main concern we hear about is accuracy. Is the data correct? Will my mail be delivered?

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