Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Yet with all the health risks of in-person travel, businesses are bringing destinations to people’s homes. In the midst of a global pandemic, that means being interactive. Some of the most successful live videos are a mix of interaction and location-based access.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. The same week, another person called and asked permission to distribute a section of my paper as part of a university workshop. Marketing Interactions Blog. Marketing Interactions Blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

SnapApp

APRIL 9, 2015

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010?

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. Millennials and Generation Z are different in how they shop, interact with brands, and view money. But shutting down the world for two years has given us, and them, a new perspective.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. Tools like this allow you to see every interaction with your messages, create keyword monitoring streams, and reply and engage to comments directly within the tool. Live Chat (or a Well-Written Bot!)

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

MLT Creative

NOVEMBER 29, 2010

December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. It was also a way to “humanize” their brands, creating a distinct brand personality.

Social Media 152

Social Media Lead Scoring Lead Ranking Branding 152

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Navigate the Channel

JANUARY 2, 2024

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. Factors like age, skepticism, and personal experience affect trust in online reviews.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Seismic

DECEMBER 17, 2020

While content enables buyers to make informed decisions, personal interactions help buyers build trust with software providers. Without in-person meetings, you lose the opportunity to make small talk before a meeting or grab lunch with a prospect. Our physically-distant, shared experience allowed us to be more understanding.

Enterprise Management 69

Enterprise Management Work Management Bandwidth Cold Calling 69

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Martech

JULY 12, 2023

It gives its users the opportunity to post updates, share text, images, and videos, and interact with other users’ posts via likes, reposts and replies. To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. Is Threads safe?

Paid Content 97

Paid Content Paid Search Agency Planning Privacy Policies 97

Engagio

JUNE 3, 2019

Some think it’s not real: ( Source: Dilbert, 2010 ). The strongest interactions we have as human beings are grounded in connection. These connections resonate with us and leave a lasting impression; personalized interactions with buyers that include a human touch. I’m not a number, I’m not a statistic, I’m a person.” .

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Seismic

OCTOBER 24, 2023

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. From preparing slides to personalizing content, Seismic for Meetings streamlines the work that needs to be done before, during, and after meetings. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Go Beyond SEO

JUNE 2, 2021

ADA stands for the Americans with Disabilities Act , which was signed into law in September 2010. If someone is unable to access a mouse to interact with a computer, touchscreen technology or voice control is another good option. Keep reading to learn more about accessibility and how to make your website ADA compliance.

Marketing Websites 158

Marketing Websites Tips Guidelines Barriers 158

ClickZ

SEPTEMBER 29, 2020

Call centers and sales teams, for example, cannot be expected to perform their job to the best of their abilities using a personal cellular service. The cloud has already shaped how we live and interact on a daily basis, providing everything from unlimited storage to video conferencing, word processing, data entry and more.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events. Here’s why it should be the foundation of your 2H: 1.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But really, there’s not much point in that. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

illumin

SEPTEMBER 25, 2023

AOL grew exponentially and by 1995 had an estimated 3 million users worldwide (thanks to an aggressive floppy disk campaign spanning years), interacting through email, forums, and chat rooms. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? And so I get this question all the time.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? We need to build social into the DNA of our organizations.

Social Media 100

Social Media Web 2.0 Media B2B 100

GreenRope

OCTOBER 24, 2021

While millions of people worldwide are still working from home due to the pandemic, GreenRope has been fully remote since we launched in 2010. We create idiosyncrasies due to a lack of social interactions and it often feels like we cannot function the same way the rest of “normal” society works. Remote Confessions.

Work Management 52

Work Management Marketing Management Customer Surveys CRM 52

TaylorMadeIn KEW

AUGUST 6, 2017

It’s hard to believe that social media is such a relatively recent phenomenon; for context, LinkedIn launched in 2003, Facebook in 2004, YouTube in 2005, Twitter in 2006, and Instagram and Pinterest in 2010. We are losing the vast opportunity for serendipity in our social media interactions. In search of Serendipity.

Social Media 67

Social Media Media Opinions Social Marketing 67

nDash

MARCH 29, 2022

As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? I’ve realized that a lot of the clients I work with are small, or even one-person, marketing teams. They know they need content, but they don’t know what, specifically, they should produce to make progress toward their goals.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Focusing internally - As mentioned earlier, Social Media is not a one-way street and it requires you to listen and interact. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Crimson Marketing

FEBRUARY 4, 2014

The more data sources you have about who that person is, and the more ways you have to interact with them. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue. Jon has a passion for helping marketers everywhere.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Televerde

JULY 20, 2021

Omnichannel customer support differs from traditional multichannel customer support in that it doesn’t just offer multiple customer support channels, it integrates them into a seamless, personalized experience. Between 2010 and 2020, the number of companies offering omnichannel customer service increased by 300 percent.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . And it started to pick up and snowball probably by 2010. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100