Marketing Insider Group

MAY 27, 2023

They also feature interviews with some of our industry’s most profound experts and influencers. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. This marketing podcast is hosted by John J. Wall and Christopher S.

Lead Ranking 183

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 183

LeadSloth

OCTOBER 20, 2010

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. So there were lots of new initiatives, products and services that were covered during the event. During their presentation they set up a simple webinar campaign on the fly. That was very intuitive.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. This may mean adding in additional features, but it’s worth it to ensure that it works for everyone. Finally, to be robust, your website should be the same experience for everyone who visits it.

Marketing Websites 260

Marketing Websites Guidelines Paid Search Agency Internet Marketing 260

Contently

MARCH 9, 2020

In December 2010, a young improv comic named Michael Dubin found himself at a Christmas party talking to one of his father’s friends. What if he started a service that would eliminate the expense and hassle of selling razor blades? Michael Dubin, Novelty King. We’ve all been there, right?) Are our blades any good?”

Storytelling 209

Storytelling Cable Class Viral Marketing 209

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. CRN’s readership includes value-added resellers (VARs), consultancies, the system integrators (SIs), managed service providers (MSPs) and, to an extent, distributors. He also had a previous stint at CRN, from 2016 to 2021.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. Much can be achieved by simply walking through your site and thinking about how its main features might be difficult or impossible to navigate if you were visually, verbally or hearing impaired.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

markempa

MAY 8, 2007

Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. They can then contact these people/companies and attempt to nurture them into sales.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Martech

NOVEMBER 7, 2022

Many companies have boosted their reputation for customer service by rapid response to complaints. But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Take Steakumms, for example. Trouble from the beginning.

Cost 108

Cost Advertising Channels Advertising Agencies Paid Search Agency 108

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. New features in Winter 2011 – including improvements to Outlook Integration, quotes, reporting and dahsboards. Service Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Anything Goes Marketing

APRIL 21, 2010

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.

Service 100

Service Best Practices Communities Twitter 100

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. They can then contact these people/companies and attempt to nurture them into sales.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

Paper 40

Paper Best Practices RSS Landing Pages 40

Biznology

JULY 29, 2020

As the propensity for companies to adopt remote methods has increased over the past decade (those working from home once per week has grown 400% since 2010), so too has the development of training and HR products to support them. Leadership Support. Times of crisis can also be moments of possibility.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. ” The offerings are also part of an IBM drive to sell its services at a higher level. .

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Customer Experience Matrix

JUNE 13, 2016

LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 5, 2011

These methods all yield similar figures -- around a $200 million in revenue for 2010. Services are also excluded. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). While product sheets list the features of your product, they’re often very boring.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Hubspot

JANUARY 26, 2011

One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. In the past, we have reported how local businesses can use Foursquare to their marketing advantage.

Stats 28

Stats Social Networks Social Media Hubspot 28

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. And the owners of the bar Kingfisher in Durham, North Carolina, started streaming an early happy hour featuring cocktails lessons and chats with authors at 4:30 p.m. They stood in front of tourist destinations and gave tour guide spiels. View this post on Instagram.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. In fact, making that final step more self-service for the client or customer could streamline sales schedules and allow reps to respond to more or bigger leads. I know that shift can feel daunting.

Digital Transformation 64

Digital Transformation Hubspot eCommerce B2B Sales 64

Aberdeen

DECEMBER 4, 2020

Facebook, the world’s most widely used and most popular consumer-oriented social platform announced its acquisition of Kustomer , a smaller customer-service oriented CRM provider. Aberdeen’s research shows that firms have increased their adoption and use of social media as a customer interaction channel from 14% in 2010 to 64% in 2020.

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Traction

NOVEMBER 22, 2013

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story!

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Hubspot

JULY 6, 2018

In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace. A negative feedback loop is a process where a company listens to customers’ complaints or grievances, and then uses that feedback to improve their products or customer service.

Positioning 96

Positioning Customer Satisfaction Lead Ranking Lead Scoring 96

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Customer

SEPTEMBER 22, 2021

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. This linguistic feature is called “concreteness ,” basically how concrete the language is that people use. How does your brand or service fit?

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Kevin Indig

JANUARY 24, 2023

Another example is the growth of headless CMS, which increasingly replace coupled CMS and push content management providers to offer new products and features. We can conclude that the new Netflix plan is not the same type of cannibalization as its streaming service. But ultimately, the pivot was the result of technological progress.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

ClickZ

OCTOBER 30, 2020

Nick Zeke Lopez, Director of Product Strategy at MessageGears, shared insights into what is happening in the world of data, issues with Email Service Providers (ESP’s), and how their Customer Marketing Platform has grown to become the only one that can attach directly to a marketers Enterprise Data Warehouse. The MessageGear solution.

Enterprise Management 88

Enterprise Management Work Management Marketing Automation Services Marketing Management 88

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98