The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 29, 2009

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Odds are that someone may eventually buy the product or service. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. Copyright © 2010 Tiecas, Inc. Is that a good thing? All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. I'm betting the featured hot spots reciprocate the recommendation in turn. Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. At first, you knew everyone at the party.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. You are right, the key is establishing credibility.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. 3 Responses to “2011 B2B Marketing Predictions&# Derek Edmond says: December 12, 2010 at 7:39 pm Nice post! I’m really interested in seeing how the iPad and tablet technology impacts the B2B space, particularly if companies start using private cloud services more.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. RSS feeds & via email Don’t try to do everything at once. There are three basic steps if you want start using trigger events: 1.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! and great speech!) What a great post to save to my favorites and keep in my arsenal.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Buzz Marketing for Technology

APRIL 9, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

DECEMBER 4, 2006

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Any factors you look for or service you use that I didn’t mention? That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked!

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Do a good portion of visitors click on your “About Us” page to learn more about your company, or do they click on a “Solutions/Services” page to understand more about your offerings?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. link] Production Video Services Well, I must say…I found this blog post via Twitter. I have subscribed to your rss feed as well. Sessions start October 5. Go to [link] to save 50% for a limited time. What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Insider Group

JANUARY 28, 2015

If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Featured Jobs. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Publishers should look to expand marketing services groups to have a strong focus on social media, which will help publishers position themselves as a unique solution to a need in the marketplace. Service Type.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Her strategy for guest blogging is superb, and it’s why she’s been featured on so many high-profile blogs.

Blogger 40

Blogger Adsense Twitter Buzz 40

Online Marketing Institute

DECEMBER 23, 2010

For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. you should probably feature them, your readers will probably like it.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Featured Jobs. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Sign up for our news alerts, special offers & feature updates: Your Email Address. Seach top vendors, suppliers, service providers & more. -- Browse by Category --. Auditing Services. Reprint Services.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. They are the supporting characters in a feature film. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. Free Download: 2010 Online Marketing Blueprint.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 30, 2011

New applications launch every day, and existing applications continue to evolve and add new features. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

AUGUST 4, 2010

Groupon and its competitors partner with businesses to offer members a product or service at a major discount (40% off or more). Customers aren't promised the deal unless a certain number of people agree to buy the product or service for that price. If 1,000 people bought your product and service tomorrow, would most of them love it?

Social Media 28

Social Media Trends Social Marketing Planning 28