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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. Now, however, it’s gotten comfortable producing live video tastings and wine and cooking classes. When Italy locked down, they transitioned to live streamed pasta making classes called Nonna Live that could transport people virtually to their Italian home.

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Novelty: The Storytelling Element Your Brain Craves

Contently

When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity. That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. What’s your growth strategy in light of the anticipated economic and geopolitical environment? And does having one make a difference? What’s made the difference?

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. All I had to do was update the slide with new creative. And that’s sad!

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z consists of people who were born from 1995 to 2010. Over a billion new middle-class consumers from countries like China, India, and Indonesia will be added to the global pool of consumers. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

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Salesforce MVP 2023 Nominations Are Open

Salesforce Marketing Cloud

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Program overview. Nominate a Trailblazer MVP.