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Our Contract With the Freelance Community

Contently

When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work. We still believe that, and we’ve built our company by supporting freelance workers, helping them earn good rates doing work they can take pride in.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. And some large, smart companies horde dozens of them.)

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Individuals, establishments, and communities are, one by one, being reexamined, their contributions to the cause being carefully dissected. Many businesses are asking the same question: How can we help? Since 2010, there has been exponential growth in one essential area: hiring. Figure 1: Around 39.4% Source: ZoomInfo.

Zoominfo 246
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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. The other quadrants include offer expansion, company transformation, and market expansion. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them.

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7 Companies Hosting Great Virtual Conferences

Hubspot

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. With a meaningful content marketing strategy, you can. In this book, he walks readers through his scalable, strategic approach.