Remove work
article thumbnail

The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.

article thumbnail

The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

article thumbnail

What Marketers Can Learn From Freelancers About Working Remotely

Contently

You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201
article thumbnail

[Book Review] A Behavioral Science Road Map for Marketers

B2B Marketing Directions

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies."

article thumbnail

5 ways authors can make money outside selling books

ConvertKit

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

article thumbnail

14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. If you enjoy that, his next book on leadership is even more profound.